Introduction from the Authors!
As social approaches its ﬁrst decade of enterprise integration, we
still see experimentation in models and approach. Our ﬁndings
show that there is no one way to become a social business.
Instead, social businesses evolve through a series of stages that
ultimately align social media strategies with business goals.!
Our hope is that the quotes and data shared in our previously
published research, and this presentation, help provide some
perspective on where your company is today so that you can
chart your own course for social business evolution. !
Founder and Analyst!