Each year, Altimeter Group conducts
an online survey of digital strategists.
Survey results in this report are only
from companies with more than 1000
employees for 2010-2012 and 500
employees for 2013. !
The data that appears in this report
was also used in the following reports
The Seven Success Factors of Social
Business Strategy, by Charlene Li
and Brian Solis, July 2013!
The Evolution of Social Business: Six
Stages of Social Business
Transformation, by Charlene Li and
Brian Solis, March 2013!
A Framework for Social Analytics, by
Susan Etlinger, August 2011!