Winch, Maytorena and Sergeeva: Strategic Project Organizing, 1st edition
• Analysis techniques
– Power-Interest Matrix
– Actor influence
networks
– Stakeholder webs
• Stakeholder
management plan
– Aim and tactics
• Engagement
– Trust, influence
Stakeholder management
“CROWD”
Minimal
managerial effort
“PLAYERS”
Sustain
management
attention
“SUBJECTS”
Encourage
coalitions
“CONTEXT
SETTERS”
Seek to raise
awareness
Interest
(stake)
Power
high
low
low high
Source: Ackermann and Eden, 2011 Strategic management of stakeholders:
theory and practice. Long Range Planning. 44(33):179-196