Introduction to Bar and
Beverage Industry
Prepared by:
Alyanna B. Gutierrez, LPT

Learning Objectives:
At the end of the of the lesson, you should be able to;
1. Learn the history and evolution of bar and beverage industry.
 2.Understand the effects of alcohol in the body and recognize
the different levels of intoxication.
3.Understand the law of alcoholic beverage distribution in the
Philippines.

I. Introduction to Bar and Beverage Industry
❖ Beverage Services Industry
❖ Historical Background
❖ Evolution of Bars (Beverage Establishment)
❖ Physiology and Effects of Alcohol
❖ Law and Ordinance in Alcoholic Beverages

Bar and Beverage Industry
Beverage Service Industry – comprises
establishment or businesses that offer
primarily beverages, foods and sometimes
with entertainment and other services.

Historical Background

Historical Importance and Uses of Alcoholic
Beverage
1. Historical Rites – beers and wines
considered as gift from God and
miracle products with magical power.

Historical Importance and Uses of Alcoholic
Beverage
- Bacchus – the God of Wine and they
honor him by offering them wine.
- Romans and Greeks also offers wine to
Jehovah
- Catholics uses wine in the Sacrament of
Communion

Historical Importance and Uses of Alcoholic
Beverage
2. Celebrations – they use wine like
champagne during weddings and
victories.

Historical Importance and Uses of Alcoholic
Beverage
3. Fellowship – Greeks held their symposium
(means drinking together) after taking dinner by
using a cup passed around until it emptied
symbolized sharing love.
in Latin word “in vino veritas” or “in wine there
is truth” by historian Plyni.

Historical Importance and Uses of Alcoholic
Beverage
4. Medicine and tonic – they used
wine or beer as medicine in any
diseases because of its alcoholic
content to kill bacteria.

Historical Importance and Uses of Alcoholic
Beverage
5. Foods and Drinks – they use wine or
beer as accompaniment in their food
like bread. - beers and wines as drinks
are disease free compare to polluted
water and milk.

Historical Importance and Uses of Alcoholic
Beverage
6. Political Use – George
Washington gave his voter’s a barrel
of rum, beer or wine for their trust.

Evolution of Bar
1. Ale House – located at
trade routes; a place to sleep
and sometimes serves meal.

Evolution of Bar
2. Taverns – it is a improved
lodging condition and it
offers wine, beer, and meal.

Evolution of Bar
3. Public House/Pub House/
Pub – a place in England where
people gathered for pleasure
and fellowship.

Evolution of Bar
4. Inn – an old concept of
hotel that offers foods and
beverage.

Evolution of Bar
5. Cabaret – a place where
refreshment, entertainment,
music and dancing

Evolution of Bar
6. Glittering / Fashionable
Cabaret - for rich people from
different countries who want to
drink and entertained.

Evolution of Bar
7. Saloon – a place where
there is prostitution,
gambling and illegal
activities, and gang wars.

Evolution of Bar
8. Restaurant – a
establishment that provides
complete food courses and
beverage.

Evolution of Bar
9. Bar – a place where
beverage generally alcoholic
sold and served to the guest.

Effects of Alcohol
Alcohol’s impact on your body starts from the moment you
take your first sip.
Brain – the part of the body where the drunkenness starts
because of high water concentration and bloodstream.
Alcoholic drinks make a person intoxicated because of
alcoholic content . Beverages have different level of alcohol
percentage form less than 1% up to 40% and up.

Physiology of Alcohol
3 Steps How the Body Processed Alcohol
1. Absorption
2. Distribution
3. Oxidation

Physiology of Alcohol
1. Absorption
A. Blood stream – alcohol passes rapidly to blood stream
without being digested.
B. Stomach – food in the stomach tends to keep alcohol in
the stomach longer.
C. Small Intestine – the bubbles in the alcohol pass
through small intestine makes you drunk faster.

Physiology of Alcohol
2. Distribution – alcohol settles down in
the parts of the body with much water to
pass in the blood stream going down to
different parts of the body.

Physiology of Alcohol
3. Oxidation – liver breaks down
alcohol into water and carbon
dioxide.
Note: small people get drunk faster
than the bigger people.

Recognizing the Stages of Intoxication of a
Person
Green Level (Go)
✔ No Noticeable behavior ✔ Talkative
✔ Seems Relaxed ✔ Comfortable ✔ Happy

Recognizing the Stages of Intoxication of a
Person
Yellow Level (Warning)
✔ Became more louder and talkative
 ✔ Overly friendly way
✔ Curses at server’s slow service
✔ Complaints drinks getting weaker
✔ Insists on singing with the band
✔ Impaired judgment

Recognizing the Stages of Intoxication of a
Person
 Red Level (Stop)
 ✔ Loss of motor coordination
 ✔ Spills a drinks
 ✔ Sways when walking
 ✔ Has slurred speech
 ✔ Ask for a double
 ✔ Unable to pick-up change
 ✔ Annoys and argue with the other costumers
 ✔ Tearful and drowsy ✔ Has difficult focusing ✔ Falls and stumble

Dependency on Alcohol
Some people who drink heavily may develop a physical and
emotional dependency on alcohol. Alcohol withdrawal can be
difficult and life-threatening. You often need professional help to
break an alcohol addiction. As a result, many people seek medical
detoxification to get sober. It’s the safest way to ensure you break
the physical addiction. Depending on the risk for withdrawal
symptoms, detoxification can be managed on either an outpatient
or inpatient basis.

Law and Ordinance for the Distribution of Alcoholic
Beverages 18th Amendment (Voldstead Act)
Prohibited the manufacturing, sales,
transportation and importation of
intoxicating liquors in U.S.
 ❖ Act lasted for a year.

Effects of 18th Amendment
❖ Legal establishment were closed
❖ Spirits were smuggled from Canada to Mexico
❖ Increase number of crimes
❖ Gangster quickly became rich
Saudi Arabia - in history, alcohol consumption was
punishable by imprisonment.

21st Amendment passed 1893 by U.S.
Congress
❖ Because of uncontrollable demand, they allow
distribution of liquors with this conditions.
❖ Distribution of alcohol will be controlled by the state
or town.
❖ Sale of liquors is legal to 50 states of U.S. and district
of Colombia.

Important Aspects on Serving Alcoholic Beverages in the
Philippines “City Ordinance of Manila” Ordinance No. 85, Section
89
 Bar Condition for the distribution of liquor license:
 ⮚ That the licensee provides measure for the misconduct and disturbance in the
place.
 ⮚ Liquor should be sold only to customers 18 years old and above. (proof of age
if doubt)
 ⮚ Allow drunk person to enter the bar but do not serve drunk person if he/she
orders alcoholic beverage. If the drunken person brings commotions, he/she has
to leave the premises.
 ⮚ Do not allow any illegal activities.
 ⮚ Do not violate any provision of this ordinance.

Prohibited Areas:
✔ Bar establishment should be 50 meters away from school,
church hospital and public building.
✔ Night club and cabarets should be 200 meters away from
school, church hospital and public building.
✔ Hotel and tourist establishment are allow to operate
wherever the establishment is located by Department of
Tourism

Prohibited Time:
✔ No liquors should be served and sold before 8:00 a.m. and
past 10:00 p.m. however special permit may be issued upon
payment of annual permit fee of P2,000.00 only.
✔ Closed Hours (When Unlawfull to Sell)
✔ Beverage establishment will be allowed to remain open to
the public every day including Sundays except from 2:00 a.m. to
8:00 a.m.

THANK YOU!