SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
Qdoba Final
1. Introduction
2. Methodology of Questions
3. Descriptive Research Results
4. Conclusion & Recommendations
2
What stance should Qdoba take towards
health and nutrition?
Why is or isn’t this important for Qdoba?
3
Problem Definition
Approach To Problem
● Secondary Research
● Guide & Develop Our Research Questions
○ Understand health trends
○ Understand consumers perception of health
4
Secondary Research
Consumers are interested in having more
healthful food when they dine out.
36% say healthful options would motivate
them to visit fast casuals more
30% say they are looking for healthful items
at fast casuals more than a year ago.
61% of consumers say they enjoy menu
items that heavily feature vegetables.
5
INTERVIEWS & OBSERVATIONS
6
8 Males
5 Females
Research Questions
1. How do healthy options influence decisions to eat out?
2. How do unhealthy options influence decisions to eat out?
3. What types of nutritional facts are people interested in
seeing broken down when they eat out?
4. What types of health food on a restaurant menu would
people pay a premium for?
5. What are people’s perception of health at particular fast
casual restaurants?
7
Survey Demographics
● 116 Respondents of Millennials and
Gen Z
● 42 Male 64 Female
● 91 Respondents under 29
8
How do healthy options influence
decisions to eat out?
9
How important are healthy menu options when eating out?
10
Very
Unimportant
NeutralUnimportant Important Very Important
How often do you seek healthy restaurants when
you eat out?
11
How often do you seek healthy restaurants when
you eat out?
12
Never Rarely UsuallySometimes Always
How important are healthy menu options when eating
out?
13
How Healthy Is Your Diet?
14
How do unhealthy options influence the
decision to eat out?
15
If you are not concerned with health, what types of
food do you prefer?
16
How healthy is your diet?
17
Very Unhealthy Unhealthy Neutral Healthy Very Healthy
How healthy are fast
casual restaurants?
18
Unhealthy/Neutral (2.71)
Neutral (3.23)Neutral (3.23)
Unhealthy (2.65)
Unhealthy (2.45)
What Do You Value More When Eating at a Fast
Casual Restaurant?
19
Health Value
Flavor
What types of nutritional facts are people
interested in seeing broken down?
20
What nutrition facts are customers most concerned with?
● 59.5% Calories
● 45.7% Sugar
● 36.2% Fat
● Visiting Mexican Calories & Sugar
● Disclosure effect menu options
● Calories & Fat effect menu options
21
Have you ever chosen fast casual or a fast food restaurant
solely due to the disclosure of the nutritional facts?
22
No Yes
Will having nutritional facts broken down drive traffic?
23
What types of health food on a
restaurant menu would people pay a
premium for?
24
Findings
75.9% Would be willing to pay more
69.8% Free Range Chicken
69% Non-GMO
25
What are people’s perception of health at
particular fast casual restaurants?
26
A restaurant is believed to be more healthy with the
following cues:
● Food being prepared in front of you
● Being told food is freshly prepared
● Handwritten food Signs
● Featured Menu Item With Healthful Emphasis
27
CONCLUSION
28
Healthy menu items are important to
consumers when eating out,
however, those who seek Qdoba are
not concerned with health
29
Qdoba consumers value flavor
over health
30
Customers do not seek out
restaurants based off of their
disclosure of nutritional facts, but it
does influence their purchasing
decisions in-store
31
What stance should Qdoba take towards health and nutrition?
Incorporate cues into their menu
appearance
Free Range, Non-GMO
Display Nutrition Facts
32
33
THANK YOU
QUESTIONS?

Contenu connexe

Tendances

Taste of Trends Food Presentation
Taste of Trends Food PresentationTaste of Trends Food Presentation
Taste of Trends Food PresentationTenley Kanwischer
 
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTION
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTIONA STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTION
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTIONGarima Taneja
 
What is health chp 1
What is health chp 1What is health chp 1
What is health chp 1spiller1
 
Workplace wellness ppt presentation_Healthy Eating
Workplace wellness ppt presentation_Healthy EatingWorkplace wellness ppt presentation_Healthy Eating
Workplace wellness ppt presentation_Healthy Eatingjbergstrand
 
2015 IFIC Food and Health Survey Health Professional Webcast
2015 IFIC Food and Health Survey Health Professional Webcast 2015 IFIC Food and Health Survey Health Professional Webcast
2015 IFIC Food and Health Survey Health Professional Webcast Food Insight
 
Simplistic Nutrition Recommendations: Unintended Consequences
Simplistic Nutrition Recommendations: Unintended ConsequencesSimplistic Nutrition Recommendations: Unintended Consequences
Simplistic Nutrition Recommendations: Unintended ConsequencesMaureenBligh
 
State of obesity 2018
State of obesity 2018State of obesity 2018
State of obesity 2018JA Larson
 
Healthy Habits program overview
Healthy Habits program overviewHealthy Habits program overview
Healthy Habits program overviewJeff Siwak
 
Chapter 16 - Maintaing Wellness
Chapter 16 - Maintaing WellnessChapter 16 - Maintaing Wellness
Chapter 16 - Maintaing Wellnesskgsinstructor
 
HealthyGuide - Identify and test with customers
HealthyGuide - Identify and test with customersHealthyGuide - Identify and test with customers
HealthyGuide - Identify and test with customersVijaya Eluri
 
MCSP Junk Food Brief Presentation
MCSP Junk Food Brief PresentationMCSP Junk Food Brief Presentation
MCSP Junk Food Brief PresentationCORE Group
 
Aetna Presentation Obesity
Aetna Presentation ObesityAetna Presentation Obesity
Aetna Presentation ObesityDanny Santibanez
 
How to lose weight
How to lose weightHow to lose weight
How to lose weightMIXMOVIES
 
Walpole presentation copy 3
Walpole presentation copy 3Walpole presentation copy 3
Walpole presentation copy 3shiatsupeg
 

Tendances (20)

Taste of Trends Food Presentation
Taste of Trends Food PresentationTaste of Trends Food Presentation
Taste of Trends Food Presentation
 
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTION
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTIONA STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTION
A STATISTICAL STUDY ON THE TRENDS OF FAST FOOD CONSUMPTION
 
What is health chp 1
What is health chp 1What is health chp 1
What is health chp 1
 
Workplace wellness ppt presentation_Healthy Eating
Workplace wellness ppt presentation_Healthy EatingWorkplace wellness ppt presentation_Healthy Eating
Workplace wellness ppt presentation_Healthy Eating
 
2015 IFIC Food and Health Survey Health Professional Webcast
2015 IFIC Food and Health Survey Health Professional Webcast 2015 IFIC Food and Health Survey Health Professional Webcast
2015 IFIC Food and Health Survey Health Professional Webcast
 
Simplistic Nutrition Recommendations: Unintended Consequences
Simplistic Nutrition Recommendations: Unintended ConsequencesSimplistic Nutrition Recommendations: Unintended Consequences
Simplistic Nutrition Recommendations: Unintended Consequences
 
Yuni (2)
Yuni (2)Yuni (2)
Yuni (2)
 
State of obesity 2018
State of obesity 2018State of obesity 2018
State of obesity 2018
 
Henry jonah
Henry jonahHenry jonah
Henry jonah
 
Fat and Happy
Fat and HappyFat and Happy
Fat and Happy
 
Healthy Habits program overview
Healthy Habits program overviewHealthy Habits program overview
Healthy Habits program overview
 
Health issues
Health issuesHealth issues
Health issues
 
Chapter 16 - Maintaing Wellness
Chapter 16 - Maintaing WellnessChapter 16 - Maintaing Wellness
Chapter 16 - Maintaing Wellness
 
HealthyGuide - Identify and test with customers
HealthyGuide - Identify and test with customersHealthyGuide - Identify and test with customers
HealthyGuide - Identify and test with customers
 
Dietary guidelines 2010
Dietary guidelines 2010Dietary guidelines 2010
Dietary guidelines 2010
 
MCSP Junk Food Brief Presentation
MCSP Junk Food Brief PresentationMCSP Junk Food Brief Presentation
MCSP Junk Food Brief Presentation
 
Aetna Presentation Obesity
Aetna Presentation ObesityAetna Presentation Obesity
Aetna Presentation Obesity
 
How to lose weight
How to lose weightHow to lose weight
How to lose weight
 
Anna Bach-Faig
Anna Bach-FaigAnna Bach-Faig
Anna Bach-Faig
 
Walpole presentation copy 3
Walpole presentation copy 3Walpole presentation copy 3
Walpole presentation copy 3
 

En vedette

Cable Competition Round 2
Cable Competition Round 2Cable Competition Round 2
Cable Competition Round 2Alyssa Teuber
 
Qdoba presentation
Qdoba presentationQdoba presentation
Qdoba presentationlisa0503
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media StrategyCourtney Moberley
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategyAlexandra Melendi
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media StrategyAna Puyana
 
Taco bell Social Media Strategy
Taco bell Social Media Strategy Taco bell Social Media Strategy
Taco bell Social Media Strategy Natalie Aquilia
 
Project 1: Social Media Strategy - Chipotle Mexican Grill
Project 1: Social Media Strategy - Chipotle Mexican GrillProject 1: Social Media Strategy - Chipotle Mexican Grill
Project 1: Social Media Strategy - Chipotle Mexican GrillRichard Scricca
 

En vedette (8)

Cable Competition Round 2
Cable Competition Round 2Cable Competition Round 2
Cable Competition Round 2
 
Qdoba presentation
Qdoba presentationQdoba presentation
Qdoba presentation
 
Chipotle Social Media Strategy
Chipotle Social Media StrategyChipotle Social Media Strategy
Chipotle Social Media Strategy
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategy
 
Qdoba presentation
Qdoba presentationQdoba presentation
Qdoba presentation
 
Chipotle's Social Media Strategy
Chipotle's Social Media StrategyChipotle's Social Media Strategy
Chipotle's Social Media Strategy
 
Taco bell Social Media Strategy
Taco bell Social Media Strategy Taco bell Social Media Strategy
Taco bell Social Media Strategy
 
Project 1: Social Media Strategy - Chipotle Mexican Grill
Project 1: Social Media Strategy - Chipotle Mexican GrillProject 1: Social Media Strategy - Chipotle Mexican Grill
Project 1: Social Media Strategy - Chipotle Mexican Grill
 

Similaire à Qdoba Final

Weight Watchers Buying Preferences
Weight Watchers Buying PreferencesWeight Watchers Buying Preferences
Weight Watchers Buying PreferencesErica Baldwin
 
Healthy living marketplace insights
Healthy living marketplace insightsHealthy living marketplace insights
Healthy living marketplace insightsiModerate
 
Sci 220 Believe Possibilities / snaptutorial.com
Sci 220  Believe Possibilities / snaptutorial.comSci 220  Believe Possibilities / snaptutorial.com
Sci 220 Believe Possibilities / snaptutorial.comDavis44a
 
Sustainability in the Marketplace
Sustainability in the Marketplace Sustainability in the Marketplace
Sustainability in the Marketplace QUALISOY
 
Why Are Millennials So Unhealthy? Insights Report
Why Are Millennials So Unhealthy? Insights ReportWhy Are Millennials So Unhealthy? Insights Report
Why Are Millennials So Unhealthy? Insights ReportInvoke Solutions, Inc
 
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...UOPCourseHelp
 
Food Guide Pyramid And Mypyramid
Food Guide Pyramid And MypyramidFood Guide Pyramid And Mypyramid
Food Guide Pyramid And MypyramidJill Baldwin
 
A Study on Dietary Proclivity and its affinity.pptx
A Study on Dietary Proclivity and its affinity.pptxA Study on Dietary Proclivity and its affinity.pptx
A Study on Dietary Proclivity and its affinity.pptxprasannamurthy6
 
2010 Food & Health Survey
2010 Food & Health Survey2010 Food & Health Survey
2010 Food & Health SurveyJohn Blue
 
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2Geri Berdak
 
Global ingredient and out of-home dining trends report final
Global ingredient and out of-home dining trends report finalGlobal ingredient and out of-home dining trends report final
Global ingredient and out of-home dining trends report finalPhan Trong Giap
 
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptxfoodtech8
 
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...NewUOPCourse
 
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...NewUOPCourse
 
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...NewUOPCourse
 
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...NewUOPCourse
 

Similaire à Qdoba Final (20)

Weight Watchers Buying Preferences
Weight Watchers Buying PreferencesWeight Watchers Buying Preferences
Weight Watchers Buying Preferences
 
Healthy living marketplace insights
Healthy living marketplace insightsHealthy living marketplace insights
Healthy living marketplace insights
 
Diet Quality_Gallup
Diet Quality_GallupDiet Quality_Gallup
Diet Quality_Gallup
 
Dangers of junk food
Dangers of junk foodDangers of junk food
Dangers of junk food
 
Henry jonah
Henry jonahHenry jonah
Henry jonah
 
Sci 220 Believe Possibilities / snaptutorial.com
Sci 220  Believe Possibilities / snaptutorial.comSci 220  Believe Possibilities / snaptutorial.com
Sci 220 Believe Possibilities / snaptutorial.com
 
Sustainability in the Marketplace
Sustainability in the Marketplace Sustainability in the Marketplace
Sustainability in the Marketplace
 
Why Are Millennials So Unhealthy? Insights Report
Why Are Millennials So Unhealthy? Insights ReportWhy Are Millennials So Unhealthy? Insights Report
Why Are Millennials So Unhealthy? Insights Report
 
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...
SCI 220 sci220 SCI220 Sci 220 sci220 SCI/220 HUMAN NUTRITION https://uopcours...
 
Food Guide Pyramid And Mypyramid
Food Guide Pyramid And MypyramidFood Guide Pyramid And Mypyramid
Food Guide Pyramid And Mypyramid
 
A Study on Dietary Proclivity and its affinity.pptx
A Study on Dietary Proclivity and its affinity.pptxA Study on Dietary Proclivity and its affinity.pptx
A Study on Dietary Proclivity and its affinity.pptx
 
Essay On Diet
Essay On DietEssay On Diet
Essay On Diet
 
2010 Food & Health Survey
2010 Food & Health Survey2010 Food & Health Survey
2010 Food & Health Survey
 
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
Kerry_ Helping Healthier Snacks Taste Better 03 11 16 -2
 
Global ingredient and out of-home dining trends report final
Global ingredient and out of-home dining trends report finalGlobal ingredient and out of-home dining trends report final
Global ingredient and out of-home dining trends report final
 
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx
2016-Food-and-Health-Survey-Report_-FINAL_0 (2).pptx
 
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 4 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
 
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 2 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
 
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
SCI 220 Week 3 WileyPLUS Weekly Exam Sci 220 sci220 https://uopcourses.com/ca...
 
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
SCI 220 Week 1 Day 3 Participation: Diagnostic Discussion Sci 220 sci220 http...
 

Qdoba Final

  • 2. 1. Introduction 2. Methodology of Questions 3. Descriptive Research Results 4. Conclusion & Recommendations 2
  • 3. What stance should Qdoba take towards health and nutrition? Why is or isn’t this important for Qdoba? 3 Problem Definition
  • 4. Approach To Problem ● Secondary Research ● Guide & Develop Our Research Questions ○ Understand health trends ○ Understand consumers perception of health 4
  • 5. Secondary Research Consumers are interested in having more healthful food when they dine out. 36% say healthful options would motivate them to visit fast casuals more 30% say they are looking for healthful items at fast casuals more than a year ago. 61% of consumers say they enjoy menu items that heavily feature vegetables. 5
  • 7. Research Questions 1. How do healthy options influence decisions to eat out? 2. How do unhealthy options influence decisions to eat out? 3. What types of nutritional facts are people interested in seeing broken down when they eat out? 4. What types of health food on a restaurant menu would people pay a premium for? 5. What are people’s perception of health at particular fast casual restaurants? 7
  • 8. Survey Demographics ● 116 Respondents of Millennials and Gen Z ● 42 Male 64 Female ● 91 Respondents under 29 8
  • 9. How do healthy options influence decisions to eat out? 9
  • 10. How important are healthy menu options when eating out? 10 Very Unimportant NeutralUnimportant Important Very Important
  • 11. How often do you seek healthy restaurants when you eat out? 11
  • 12. How often do you seek healthy restaurants when you eat out? 12 Never Rarely UsuallySometimes Always
  • 13. How important are healthy menu options when eating out? 13
  • 14. How Healthy Is Your Diet? 14
  • 15. How do unhealthy options influence the decision to eat out? 15
  • 16. If you are not concerned with health, what types of food do you prefer? 16
  • 17. How healthy is your diet? 17 Very Unhealthy Unhealthy Neutral Healthy Very Healthy
  • 18. How healthy are fast casual restaurants? 18 Unhealthy/Neutral (2.71) Neutral (3.23)Neutral (3.23) Unhealthy (2.65) Unhealthy (2.45)
  • 19. What Do You Value More When Eating at a Fast Casual Restaurant? 19 Health Value Flavor
  • 20. What types of nutritional facts are people interested in seeing broken down? 20
  • 21. What nutrition facts are customers most concerned with? ● 59.5% Calories ● 45.7% Sugar ● 36.2% Fat ● Visiting Mexican Calories & Sugar ● Disclosure effect menu options ● Calories & Fat effect menu options 21
  • 22. Have you ever chosen fast casual or a fast food restaurant solely due to the disclosure of the nutritional facts? 22 No Yes
  • 23. Will having nutritional facts broken down drive traffic? 23
  • 24. What types of health food on a restaurant menu would people pay a premium for? 24
  • 25. Findings 75.9% Would be willing to pay more 69.8% Free Range Chicken 69% Non-GMO 25
  • 26. What are people’s perception of health at particular fast casual restaurants? 26
  • 27. A restaurant is believed to be more healthy with the following cues: ● Food being prepared in front of you ● Being told food is freshly prepared ● Handwritten food Signs ● Featured Menu Item With Healthful Emphasis 27
  • 29. Healthy menu items are important to consumers when eating out, however, those who seek Qdoba are not concerned with health 29
  • 30. Qdoba consumers value flavor over health 30
  • 31. Customers do not seek out restaurants based off of their disclosure of nutritional facts, but it does influence their purchasing decisions in-store 31
  • 32. What stance should Qdoba take towards health and nutrition? Incorporate cues into their menu appearance Free Range, Non-GMO Display Nutrition Facts 32