3. What stance should Qdoba take towards
health and nutrition?
Why is or isn’t this important for Qdoba?
3
Problem Definition
4. Approach To Problem
● Secondary Research
● Guide & Develop Our Research Questions
○ Understand health trends
○ Understand consumers perception of health
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5. Secondary Research
Consumers are interested in having more
healthful food when they dine out.
36% say healthful options would motivate
them to visit fast casuals more
30% say they are looking for healthful items
at fast casuals more than a year ago.
61% of consumers say they enjoy menu
items that heavily feature vegetables.
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7. Research Questions
1. How do healthy options influence decisions to eat out?
2. How do unhealthy options influence decisions to eat out?
3. What types of nutritional facts are people interested in
seeing broken down when they eat out?
4. What types of health food on a restaurant menu would
people pay a premium for?
5. What are people’s perception of health at particular fast
casual restaurants?
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8. Survey Demographics
● 116 Respondents of Millennials and
Gen Z
● 42 Male 64 Female
● 91 Respondents under 29
8
26. What are people’s perception of health at
particular fast casual restaurants?
26
27. A restaurant is believed to be more healthy with the
following cues:
● Food being prepared in front of you
● Being told food is freshly prepared
● Handwritten food Signs
● Featured Menu Item With Healthful Emphasis
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31. Customers do not seek out
restaurants based off of their
disclosure of nutritional facts, but it
does influence their purchasing
decisions in-store
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32. What stance should Qdoba take towards health and nutrition?
Incorporate cues into their menu
appearance
Free Range, Non-GMO
Display Nutrition Facts
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