Analysis of the big data customer landscape from reading the entire Business Internet. Found 2700 companies buying hadoop and big data

1. ‹#›Spiderbook ® © Draft and Company Confidential
Spiderbook’s Big Data Maturity Model
Maturity Level 1 Maturity Level 2 Maturity Level 3
Going to a big data/Hadoop
meetups and talks
Invited to speak/present at a big
data/Hadoop conference/summit
Multiple presentations at a big
data/Hadoop conference/summit
Talking about big data on
social media or blog
Patent in big data One or more patent in big data
Ongoing project/case study
published using Hadoop
3 years ongoing usage of
Hadoop, customer of Cloudera,
Hortonworks, MapR
Evidence of usage at scale (e.g., Cluster
size > 100 nodes, data > 100 TB)
Employ
• Big data engineers
• Big data analysts
• Big data consultants
Employ
• 5+ Hadoop/big data
engineers
• 1+ Big Data Architect
• 1 Director of Big Data
Employ
• 12+ Hadoop/big data engineers
• 3+ Big Data Architects
• 2+ Directors of Big Data
• 1+ SVP/VP/MD Big Data
• Hadoop backup/recovery/reliability
engineers, Hadoop /Big Data Admin
Hiring people with generic big
data, Hadoop, Cloudera skills
Hiring people with specific
Hadoop / Cloudera skills
Hiring, already have people to manage
Hadoop Infrastructure, Hadoop
Operations
Tracking over 10,000 enterprises to assess their level of big data maturity

2. ‹#›Spiderbook ® © Draft and Company Confidential
Where Are The Most Mature Big Data Customers?

3. ‹#›Spiderbook ® © Draft and Company Confidential
Big Data Mature Companies in the US
Level 3 (Most Mature)
Level 2 Maturity
Level 1
# of EnterprisesHadoop Maturity Level
Level 0
492
552
1,636
Also tracking 3,500 other enterprises with early hadoop

4. ‹#›Spiderbook ® © Draft and Company Confidential
Analysis of Most Mature Hadoop Customers (Leve)
Industry Counts
IT Services 223
Internet 100
Financial Services 52
Marketing &
Advertising
43
Telecommunications 32
Insurance 27
Retail 25
Hospital/Healthcare 19
Computer Hardware 15
Higher Education 14
Computer Games 12
Entertainment 11
Oil & Energy 11
Pharma 11
… …
Size (employees) Counts
> 10,000 278
5000-1000 84
1000-5000 143
500-1000 71
200-500 120
… …
City Counts
New York 86
San Francisco 77
Los Angeles 24
Chicago 22
Palo Alto + Peninsula 40
Boston 24
Seattle 21
Atlanta 21
… …

5. ‹#›Spiderbook ® © Draft and Company Confidential
Spiderbook: a data-driven application that prescribes:
WHO
HOW
to sell to
to sell to them
Reading and Machine Learning over the complete Business Internet
Automating Prospecting at massive scale
Doing what good salespeople do…

6. ‹#›Spiderbook ® © Draft and Company Confidential
We Are Experts on Big Data
• Team of Ph.D. Data Scientists from Stanford, Oracle & Twitter
• Specializing in data science, machine learning, graphs
• Leveraging technology developed at Stanford
Contact bigdata@spiderbook.com for complete
buyer profiles of 2700 Big Data Customers