Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, which specialise in helping B2B companies grow and become profitable through focused strategic marketing, marketing planning and marketing implementation. With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, Dynamic Positioning (DP), Unmanned Aircraft (UAV), Mining and Quarry sectors.

1. @EBTMarketing | www.elaineball.co.uk !!
International Technical Marketing
Consultancy!
Helping companies GROW and
INCREASE profits !
an overview!
vs004JULY2014!

2. Contents!
@EBTMarketing | www.elaineball.co.uk !!
1. Who are we
2. Why you need us
3. What services we provide
4. Benefits of using EBTM
5. Pricing structure
6. Who to contact / Meet the team

3. Who
are
we?
Left to right: Sarah Rogerson, Elaine Ball and Amanda Finn
Elaine Ball Technical Marketing (EBTM) Ltd is a
professional and devoted International Technical
Marketing Consultancy, which specialise in helping B2B
companies grow and become profitable through focused
strategic marketing, marketing planning and marketing
implementation.
With over 30 years collective experience, EBTM
expertise’s lie within the Geospatial, Laser Scanning,
Survey, Mobile Mapping, Oil & Gas, Offshore, Dynamic
Positioning (DP), Unmanned Aircraft (UAV), Mining and
Quarry sectors.
EBTM simplify the marketing process, we remove
marketing jargon and replace it with easy to understand
terms, which in turn nurtures learning, understanding and
success.
• Strategic facilitation – scenarios for growth
• Strategic planning – where to go?
• Mentoring individuals & teams – educating
• Marketing budget and planning – lets look what works
• Implementing road maps – who to use, what works
• Marketing communications plans
@EBTMarketing | www.elaineball.co.uk !!

4. Why
do
you
need
us?
@EBTMarketing | www.elaineball.co.uk !!
Left to right: Elaine Ball and Amanda Finn
Some scenarios…..
• It’s taken you 20 years to build your business, you have
great products, sales are growing but you rely heavily
on one or two major clients, in one or two regions or
countries. You, your staff and stakeholders are
concerned that your business may 'fall off a cliff' if one
of these clients pulls back, switches to another supplier
or unforeseen regional economic problems hinder your
business.
• International expansion and/ or a search for new
customers is the answer, but you have neither the time
nor experience to deliver this 'in-house'. EBTM has over
30 years’ of international technical marketing
experience and expertise in major regions worldwide
including Africa, China, North and South America and
Australia.
• The Internet is set to grow by 600% by 2020, you
haven’t got a grip with internet marketing such as
Social Media and you don’t know where to start! You
know you should do something but your expertise lie
within the product or service you offer. Where do you
begin?

5. What
services
do
we
provide?
@EBTMarketing | www.elaineball.co.uk !!
Services
1. Marketing Consultancy
Our aim is to provide you with flexibility. We can work with you on specific projects such as re-branding or
building your existing sales pipeline, or review your entire strategy. We will work closely with you and your
marketing director/ manager or other personnel. Key areas are:
a. Strategy – helping you achieve results through clear strategy, milestones and metrics
b. Planning – providing support to your marketing team. Guiding them on specific tasks or doing it for you
c. Implementation – supporting the role of implementation and measuring what works and what doesn’t
2. Marketing Mentoring & Training
– Providing tailor made support to the existing marketing team. Many departments need support in their
current methods (an extra pair of hands or hands on experience). We provide in house mentoring or
facilitation to help support the marketing team. We know the strains of growing an international company
and the pitfalls of marketing implementation.
– EBTM are highly qualified marketing professionals who are constantly training themselves. Why? You; the
marketing department need the latest thinking and sometimes a second opinion. Learning all the time
can become time consuming and having someone on hand to bounce ideas off, is very valuable.

6. Benefits
of
using
EBTM
@EBTMarketing | www.elaineball.co.uk !!
• We know your customers
• We know your terminology
• We know your competition
• We have a network of contacts
• We know marketing – really well
• We are constantly training to keep up to date with the latest thinking
• You don’t have to hire someone; until you grow and have the budget
• We are self starters
• We have a dozen and growing, key associates, including a leadership and
management training arm
• We get economies of scale of marketing resources
• You don’t have to worry about ‘will it get done and done well?’

7. How
we
price
our
work
USD/ GBP Pricing Structure & Process – an overview
Below highlights the prices and structure of EBTM, to make it as easy and simple for you. Our goal is to provide you with
‘hassle free’ Marketing Management, from strategy formulation to implementation. Our long term goal is to educate and
train your people in order for you to become self-sustainable. Turning you from a good company to a great one.
• Overview
of
ini?al
enquiry,
what
their
thoughts
are
• Big
picture
and
moving
forwards
Stage
1.
Enquiry
+
Ini2al
Mee2ng
• Establish
Vision
of
business
• Discuss
strategies,
key
drivers,
goals
and
milestones
for
the
next
3-­‐5
years
• Facilita?on
of
plan
• NEXT:
two
op+ons:
1).
Con+nue
and
review
op+ons
or
2).
Finish
Stage
2.
The
Marke2ng
Directors
Role
(Strategy
Day
=
$1,900USD
/
£1,100GBP*)
• Ini?al
inves?ga?on,
building
up
knowledge
of
the
business
• Write
marke?ng
plan,
budget
and
ac?vity
planner
• Monthly
marke?ng
reports
|
monthly/
qty
mee?ngs
• Research,
advice
and
metrics/
ROI
Stage
3.
Experts@Hand
Retainer
fee
=
average
$3,600USD
/
£2,200*
per
month
(decided
a>er
ini+al
discussion)
(min
4months
contract)
*Subject to expenses + 10% (+ phone calls charged at flat fee $60 USD/ £40 per month) – GBP
prices include (UK) VAT!
!
@EBTMarketing | www.elaineball.co.uk !!

8. How
we
price
our
work
*Subject to expenses + 10% (+ phone calls charged at flat fee $60 USD per month) – GBP
prices include (UK) VAT!
!
@EBTMarketing | www.elaineball.co.uk !!
Stage 4. We are your marketing manager/ team and implement the plan for you
Stage 5. and/ or we train up a resource, for you to become self sufficient (subject to time on growth/ strategy)
Stage 6. One off project work can be implemented/ priced separately
• Dealing
with
suppliers
from
ini?al
contact
through
to
finaliza?on
of
project
• Qtr.
Mee?ngs
to
discuss
next
¼
con?nue
or
re-­‐focus
strategy
• Monthly
reports
on
ac?vity
(as
part
of
stage
3)
Stage
4.
The
Marke2ng
Managers
Role
Implementa?on
of
Ac?vity
Planner
&
Budget
36%
of
budget
-­‐paid
per
¼
on
sign
off
• Hands
on
training
with
one
of
the
EBTM
team
• Seing
up
ac?vity
planner
• Social
Media,
budgets,
dealing
with
suppliers,
exhibi?ons
organiza?on
etc.
Stage
5.
Reducing
Reliance
on
EBTM
Mentoring
of
Marke?ng
Resources
$1,900
USD/
£1,100
GBP*
per
day
(minimum
5
days
over
a
period
of
weeks
or
months)
• Project
work
discussed
and
figure
established
ie.
seing
up
exhibi?on
in
Cape
Town,
South
Africa;
7
days.
• Dealing
with
suppliers,
forms,
shipping,
confirma?on.
Fee
$1,650USD/
£950GBP*
Stage
6.
Implementa2on
of
1-­‐off
projects
One
off
project
work
$nego?able
on
?me
frame

9.
@EBTMarketing | www.elaineball.co.uk !!
Thank you!
You can contact any one of us at:
Elaine Ball, CEO and Key Strategist (the business developer)
m:+44 7825517850 | email: elaine@elaineball.co.uk | Twitter: @EballBall
LinkedIn: https://www.linkedin.com/in/elaineballmarketing
Amanda Finn, Marketing Communications Director (the Implementer)
m: +44 7968585824 | email: amanda@elaineball.co.uk | Twitter: @AfinnAmanda
Sarah Rogerson, Admin & Accounts Specialist (the organizer)
m: + 44 7734458501 | email: sarah@elaineball.co.uk | Twitter: @sarahrog3rson
Who
to
contact