1. CONFIDENTIAL – DO NOT COPY OR SHARE
The
Walk
to
Stop
the
Silence (Europe)
31 countries
31 capital cities
1 great cause
November 6, 2012

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TITLE
The Walk to Stop the Silence (Europe)
OVERVIEW
Visit all the capital cities in the European Union (EU) by foot, to raise awareness
about child sexual abuse (CSA), build solidarity between organizations and
communities, support survivors, and influence social and political change. The
Walk will begin in London, starting in May of 2013, and end in Edinburgh. It is
expected to take approximately 18 months to complete. It will pass through the
capital cities of each of the European Union’s (EU’s) 27 member states (including
the four nations of the United Kingdom - UK) as well as Geneva (Switzerland).
This Walk is being supported by and supports the programming of Stop the
Silence: Stop Child Sexual Abuse, Inc. (Stop the Silence) in partnership with
National Center for Prosecution of Child Abuse, a program of the
National District Attorneys Association (NDAA), and forming local partnerships
with non-profit groups throughout the project. CSA is not one group’s problem; by
expert accounts, it is a silent epidemic throughout the world, creating social
havoc – for the children, adult survivors, and society as a whole. It can be
prevented and it can be treated with a conscious and sustained effort. Stop the
Silence helps provide that effort through awareness, accountability, prevention
and healing efforts. Visit www.stopcsa.org for more information.
MISSION
The Mission of the Walk to Stop the Silence (Europe) is to increase awareness,
educate, further catalyze network-building, and impact policy initiatives
throughout the European Union (EU). Below are our SMART (Specific,
Measurable, Achievable, Realistic, and Time-Bound) Objectives.
OBJECTIVES
1. Within one year of in-country meetings (see below, “Process”), increase
the number of specific plans, actions and activities by existing universities,
violence prevention and service delivery organizations that provide
programming (e.g., educational outreach, counseling) for CSA child
victims, survivors, and perpetrators;
2. Within one year of in-country meetings, substantially increase the number
of countries that re-examine, refine, and/or alter government policies with
regard to age of consent legislation and statute of limitations.
3. As a result of in-country outreach and presence of the Walk to Stop the
Silence, increase media exposure, carry out face-to-face meetings with
community members including self-identified survivors, and conduct “town
hall” sessions in each of the 31 capital cities in order to build awareness
amongst survivors about available service provision by local agencies.

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4. Throughout the duration of the Walk, enhance networking and sharing of
information between child protection agencies and organizations that
support survivors of CSA in the EU, developed and shown through
mechanisms like the development of and organizations opting into a
comprehensive online database as a resource for the public and a
networking vehicle for organizations.
5. Throughout the period of the Walk, build momentum, empower survivors,
inspire others to walk/raise money/build awareness in other parts of the
world, and encourage a worldwide movement by gathering affirmations
and testimony from survivors in each location that is shared (as
permission is granted) on the Walk Web site, blogs, with media, and
others mechanisms.
Photo: Matthew McVarish,
Stop the Silence European Ambassador
"For violence prevention to have a substantial impact
at national and local levels requires that, in addition to
their own objectives, violence prevention stakeholders
support efforts to achieve a few carefully selected
goals."
- THE VIOLENCE PREVENTION ALLIANCE GLOBAL
CAMPAIGN FOR VIOLENCE PREVENTION: PLAN OF ACTION
FOR 2012-2020 Geneva, Switzerland, 21 May 2012
The Walk to Stop the Silence (Europe) promotes four
(4) of the six (6) goals outlined in the above-
mentioned Plan. They are:
1. Intensify communication and advocacy;
2. Increase individual and institutional capacity for
violence prevention and the delivery of services for
victims and perpetrators;
3. Strengthen data collection and research on violence;
4. Implement evidence-informed violence prevention strategies, including
promoting access to services and resources aimed at mitigating the
consequences of violence and reducing its re-occurrence for victims and
perpetrators.
PROCESS
In each city we visit during The Walk to Stop the Silence (Europe), we will meet
with relevant university departments, local survivors, local agencies, local
celebrities, local politicians, and the media; provide screenings of an educational
film with after-show educational programming; provide public speaking venues to
shed light on CSA issues; share knowledge; help build networks and educational

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programming; leverage media opportunities; and help influence change in
countries where change is needed.
PRINCIPALS
Matthew McVarish
Actor, Playwright, Singer/Songwriter, Activist
Matthew will walk the route and leverage his personal experiences and the
success of his off-Broadway play ‘To Kill A Kelpie’ to engage with people he
meets along the way. Matthew lives in Glasgow/London and he is the European
Ambassador for Stop the Silence, which has a mission to expose and stop child
sexual abuse and help survivors heal worldwide.
Scott Carman
Communications Specialist
Scott will follow Matthew in a vehicle and provide personal support and
communications expertise to help document Matthew’s journey by coordinating
local, national, and international media attention, and through the use of social
media. Scott lives in Winnipeg, Canada, and is a seasoned communications
professional with more than 12 years of experience in journalism, corporate
communications, media relations, public relations, and event planning.
Pamela Pine, PhD, MPH
Founder, Stop the Silence: Stop Child Sexual Abuse, Inc., International Public
Health Specialist
Pamela Pine, PhD, MPH, is thrilled to be a part of and support the Walk to Stop
the Silence (Europe). The walk creates a phenomenal opportunity to raise
awareness on a broad scale about the global pandemic of child sexual abuse, to
underline it as the public health issue it is, and to move forward policy and
community action. She and Stop the Silence staff and volunteers will be
supporting and managing efforts States’ side.
For more information about the Principals involved, including contact information,
please see Page 8.
SPONSORS
We will need to raise a significant amount of money to cover the costs of the
walk. Sponsors will be sought in the following specific areas of need:
 AUTO: van/camper/motor home/follow car
 PETROL: gas for follow vehicle
 TRAVEL: boats/flights along the route
 TELECOM: cell phone services, Internet, web hosting
 STAFF: salary for support staff/communications
 TECH: computer, camera, video camera, walkie-talkies, GPS

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 GEAR: walking shoes, clothes, rain gear, maps, books, first aid supplies
 FOOD: food, water, gift cards from EU-wide chain stores
 ADMIN: miscellaneous office supplies
Sponsors can be rewarded with LOGO RECOGNITION on the follow car, on the
website/blog, and on the Facebook page; recognition can occur in social media
mentions and photo opportunities; sponsors can receive acknowledgment in any
media following the successful completion of the walk (possible book, television
documentary). The level of giving will determine the level of recognition.
Other cash sponsorship/donations will be required to help fund general costs.
This may come from a variety of sources including government/philanthropic
grants, planned fundraising events, and private donations.
BUDGET
Budget based on
550 days or 18 months
Staff $5,750/mo. all-inclusive $103,500.00
Auto Estimated $75,000.00
Food $20/day pp x2 x550 $22,000.00
Petrol $25/day x550 $13,750.00
Tech Estimated $10,000.00
Travel Estimated $10,000.00
Telecom $250/mo. x2 x18 $9,000.00
Gear Estimated $5,000.00
Admin Estimated $5,000.00
Collateral Estimated $500.00
Miscellaneous Estimated $500.00
Emergency Fund Repairs/insurance/doctor $10,000.00
Total $264,250.00
COMMUNICATIONS AND PUBLIC RELATIONS
The success of the walk will be largely dependent upon communications and
getting people engaged before, during, and after the walk. We will accomplish
this through:
 MOBILE APP: Allows people to follow progress/contribute to the cause
 WEB SITE: Web site for daily blog entries with photos and video
 FACEBOOK: Facebook page for followers
 TWITTER: Twitter account for followers

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 MEDIA: coordinating media opportunities before, during, and after the
walk including in each of the 31 capital cities (27 European Union nations,
and including the four nations of the United Kingdom – England, Northern
Ireland, Scotland, and Wales, and Geneva); providing global outreach to
various forms of media through our international PR team
 FACE-TO-FACE: coordinating in-person meetings with local survivors,
agencies, celebrities, politicians including “town hall” sessions at local
universities (held in conjunction with local agencies)
 COLLATERAL: business cards, fact sheets, backgrounders, policy
statements (in multiple languages)
We can measure the success of our communications by monitoring the number
of website visits and the number of Facebook and Twitter followers, by tracking
media mentions, and by doing follow-up with local contacts and agencies to
quantify audience recognition/recall.
TIMELINE
Date Activity Destination Comments
May 31, 2013 Leave London Paris, France London to Dover 75
miles (3 days); ferry to
Calais; 163 miles (7
days) to Paris
June 16 Leave Paris Luxemburg 202 miles (8 days)
June 30 Leave Luxemburg Brussels, Belgium 120 miles (5 days)
July 10 Leave Brussels Amsterdam, Netherlands 126 miles (5 days)
July 20 Leave Amsterdam Berlin, Germany 406 miles (16 days)
August 12 Leave Berlin Copenhagen, Denmark Berlin to Rostock 142
miles (6 days); boat to
Gedser; 90 miles (4
days) to Copenhagen
August 28 Leave Copenhagen Stockholm, Sweden 408 miles (16 days)
September 20 Leave Stockholm Helsinki, Finland Boat
September 24 Leave Helsinki Tallinn Estonia Boat
September 28 Leave Tallinn Riga, Latvia 192 miles (8 days)
October 11 Leave Riga Vilnius , Lithuania 180 miles (7 days)
October 24 Leave Vilnius Warsaw , Poland 279 miles (11 days)
November 11 Leave Warsaw Prague, Czech Republic 364 miles (15 days)
December 3 Leave Prague Vienna , Austria 178 miles (7 days)
December 15 Leave Vienna Bratislava, Slovakia 40 miles (2 days)
December 21 Leave Bratislava Budapest, Hungary 114 miles (5 days)
January 2, 2014 Leave Budapest Bucharest, Romania 481 miles (19 days)
January 29 Leave Budapest Sofia, Bulgaria 237 miles (10 days)
January 15 Leave Sofia Athens, Greece 497 miles (20 days)
March 16 Leave Athens Nicosia, Cyprus Fly
March 21 Leave Cyprus Valletta, Malta Fly
March 25 Leave Malta Rome, Italy Boat to Salerno;
Rome 169 miles (7
days)
April 7 Leave Rome Ljubljana , Slovenia 470 miles (19 days)

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May 4 Leave Ljubljana Geneva , Switzerland 498 miles (20 days)
June 2 Leave Geneva Madrid, Spain 842 miles (34 days)
July 17 Leave Madrid Lisbon, Portugal 389 miles (16 days)
August 17 Leave Lisbon Cardiff Wales Lisbon to Santander
512 miles (20 days);
boat to Plymouth; 93
miles (4 days)
August 28 Leave Cardiff Dublin, Ireland Cardiff to Holyhead
112 miles (5 days);
boat to Dublin
September 8 Leave Dublin Belfast, Northern Ireland 110 miles (4 days)
September 15 Leave Belfast Edinburgh, Scotland Boat to Troon; 71
miles (3 days)
Sept. 18, 2014 Arrive in Edinburgh
Matthew McVarish
Actor, Playwright, Singer/Songwriter, Activist
Matthew is an Actor, writer, European Ambassador
for Stop the Silence and survivor of CSA. He has a
BA in Acting and an MA in Classical and
contemporary text from the Royal Conservatoire of
Scotland (Previously RSAMD) and has performed in
TV, theatre and radio for seven years, appearing daily
in BBC’s children’s TV show ‘Me Too!’ in the UK,
Europe, and Australia.
Matthew is also a published playwright and songwriter. In 2008, Matthew wrote
‘To Kill a Kelpie’, about twin brothers who are survivors of CSA and the
psychological devastation it left with them, set on the day they finally share their
secret with each other. The story is based on Matthew’s family, and the catalyst
for the writing of “Kelpie” was Dr. Pine’s organization, Stop the Silence, when
Matthew went looking for information and help. Following its sell-out run in
Glasgow, Matthew and his brothers finally spoke together about their experience
and proceeded with legal action against their uncle, leading to a conviction and
prison sentence.
In 2011, Dr. Pine brought ‘To Kill a Kelpie’ to the USA and conducted talkbacks
with the audience after each performance. In each city, Stop the Silence reached
out through the media and community-based groups with information on CSA
and marketing for the play, and survivors in the audience disclosed histories of
CSA – in some cases, for the very first time and after up to fifty years of silence.
In 2012, the Scottish government selected ‘To Kill a Kelpie’ to represent Scottish
theatre in New York, in an Off-Broadway production as part of NYC’s Tartan
Week. Dr. Pine again led talkbacks after each show creating yet more awareness
and healing. The film version of Kelpie is also now complete, directed by award-

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winning Director Edward M. Smith, one of Matthew’s brothers. Plans are now
underway thus far for Stop the Silence to take ‘Kelpie,’ in stage and film versions,
around Europe, to Australia, Japan, and on further touring throughout the U.S.
To raise money for the original production of ‘Kelpie’, Matthew walked the West
Highland Way (96 miles from Glasgow to Fort William) and last year he walked
124 miles across the Pyrenees from Barcelona to Perpignan raising £3000 for
Stop the Silence, which created a pilot project in preparation for The Walk to
Stop the Silence (Europe), which he’s been dreaming of for two years. A short
blog about the pilot walk is available by clicking here. To contact Matthew, please
email: mail@matthewmcvarish.com.
Scott Carman
Communications Specialist
Scott began his career in communications as a
journalist and photographer, working for several
newspapers and magazines in and around Winnipeg
after graduating with a degree in Creative
Communications from Red River College in 2000. He
made the leap from journalism into corporate
communications in 2004, when he began working as a
communications specialist for Canada’s third-largest
telecommunications company.
In a volunteer capacity, he served for the past four years as Director of Media
and Communications for Pride Winnipeg, the non-profit organization that plans
and executes Pride festivities – the largest between Vancouver and Toronto – in
Winnipeg each June. He has also served on the boards of several other non-
profit organizations including OutWords Inc. (Manitoba’s monthly LGBT
magazine), the Portage Women’s Shelter, and the Winnipeg Press Club.
In 2011, Scott won a Gold Quill Award of Excellence from the International
Association of Business Communicators (IABC). He received the award at the
IABC World Conference in San Diego, California. Since college, he has done
additional training in the areas of working with the media, face-to-face
communications, and social media.
With more than 12 years of experience in journalism, corporate communications,
media relations, public relations, and event planning, Scott is excited to offer his
expertise to the Walk to Stop the Silence (Europe).
To contact Scott, email: scott.a.carman@gmail.com.

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Pamela Pine, PhD, MPH
Founder and CEO, Stop the Silence: Stop Child Sexual
Abuse, Inc.
Pamela Pine, PhD, MPH, is the Founder of Stop the
Silence: Stop Child Sexual Abuse, Inc. (Stop the
Silence). The Mission of the organization is to stop
child sexual abuse and help survivors heal worldwide.
Stop the Silence focuses on Awareness, Prevention,
and Healing regarding child sexual abuse (CSA)
through a host of creative and impactful programming.
Dr. Pine has been designing, managing, implementing, and providing technical
assistance to a wide range of local, national, and international health
programming (e.g., training; community outreach and education; community
mobilization; media outreach, advocacy; social marketing; policy development)
focused on enhancing the lives of the poor and otherwise underserved groups for
over 25 years.
She has worked on various health endeavors (e.g., reproductive health,
HIV/AIDS, leprosy, immunization, nutrition, maternal/child health, societal
violence) throughout the world (e.g., Albania, Egypt, Haiti, India, Philippines,
Tunisia, Turkey, United States, Yemen, Zambia, Zaire).
Dr. Pine continues, too, to provide assistance to national and international health
and development programs and projects and holds adjunct appointments with
two universities in the U.S. She is on the Executive Committee for the
International Conference on Violence Abuse and Trauma (IVAT) and sits on the
board and committees of other national and international programs. She speaks
Arabic and French. To contact Pamela, please email: ppine@stopcsa.org.