Pieter Kemps – Alagappan MS – Ganesh Raja
Zero to Production in 40
Minutes

Traditional World
customer is known
features are known
solution is known

Traditional World
is NOT where we live

Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve

Lean Startups:
LEARN & ADAPT

1. Focus on a simple implementation of your idea

1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features

1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users

1. Focus on a simple implementation of your idea
2. Start with a minimal core set of features
3. Release and listen to your users
Minimum Viable Product

MVP
Smallest thing I can do to test my idea?

a prototype shouldn't require big investments

It should be cheap and validate ideas

01 02 03 04
Idea MVP ProfitabilityScale

This Session
From 0 to Production in 40 minutes

What matters most?
Cost of Innovation
Focus

Cost of Innovation

« Want to increase innovation?
Lower the cost of failure »
Johi Ito

AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper

Product Development
MVP
Time
Scale

Innovation & Iteration
MVP
Time
Scale

Innovation & Iteration
Time
Scale
Started: burbn, location-based mobile
app. Photo sharing is just one feature
Now: re-written as
photo app. Sold to FB
for 1bn

Innovation & Iteration
Time
Scale
Started: odeo, site to create & share
podcasts
Now: micro-blogging,
500M users, >10Bn
valuation

Innovation & Iteration
Time
Scale
Started: developed 51 games, none very
successful. But then game 52…
Now: raised $42M,
downloaded 1B times,
25% paid, best sold
game on AppStore

“Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitter co-founder

AWS lowers the cost of Innovation
Time
Scale
Scenario
Small team with initial idea for Mobile app
3 months to get to launch
Unknown customer/problem/solution
No cash….

Dev / Test Environment
Time
Scale
Average Spend
$0
p/m

Alpha Release
Time
Scale
Average Spend
$15
p/m

Beta Release / MVP
Time
Scale
Average Spend
$235
p/m

Getting to MVP for $250
Time
Scale
Total Spend to MVP
$250
$235$15$0
• 3 months dev/test/release
• Serving Beta customers
• Ready for full production
and scale

Focus

Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending developer time in the right place
Automate as much as you can
(Deep insight alert: Developer Time = Money)
FOCUS!
Build apps, not infrastructure

"Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers

“Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder

AWS
OpsWorks
AWS
CloudFormation
AWS Elastic
Beanstalk
DevOps framework
for application
lifecycle
management and
automation
Templates to
deploy & manage
template-driven
provisioning
Automated
resource
management –
web apps made
easy
DIY /
On Demand
DIY, on demand
resources: EC2,
S3, customer
AMI’s, etc.
ControlConvenience
Focus requires Automation