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Big data technologies can be extremely complex and require manual operation. If you can intelligently automate your Big Data operations then you can lower your costs, make your team more productive, scale more efficiently, and lower the risk of failure. Demandbase, creator of a targeting and personalization platform for business-to-business (B2B) companies, uses Qubole and a data lake on AWS to reduce the management complexities and costs of processing and analyzing their data. Hear how Qubole empowers Demandbase to analyze trillions of rows of structured and unstructured data in real time, making their data scientists and data engineers productive since day one.