AWS Activate Webinar - Improving customer experience & growing addressable market
•
2 j'aime•2,043 vues
Startups face a range of challenges as they build their MVP, strategize ways to grow their business while keeping tabs on expenses. These can be overcome by having the right tools and support teams. Our customers in their early phases have benefited from using Amazon Cloudfront in scaling their business on demand across various markets and technologies, creating top-notch customer experience, and cutting costs significantly by integrating Amazon CloudFront in their overall architecture. Also listen to Michael Smith Jr., Chief Product Officer, Spuul, the largest Indian online video site who shared their early challenges and how the AWS Cloud helped Spuul to deliver a superior and consistent customer experience along with best practices and tips for startups
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (20)
Similaire à AWS Activate Webinar - Improving customer experience & growing addressable market
Similaire à AWS Activate Webinar - Improving customer experience & growing addressable market (20)
Plus de Amazon Web Services
Plus de Amazon Web Services (20)
Dernier
Dernier (9)
AWS Activate Webinar - Improving customer experience & growing addressable market
- 1. Amazon Web Services Confidential – For internal use only Improving Customer Experience & Growing Addressable Market Palvinder Chahil Head of Cloudfront APAC & China
- 2. Amazon Web Services Confidential – For internal use only
- 3. Amazon Web Services Confidential – For internal use only Product? Do we have a product? Can we ship? How to develop faster? Better? Cheaper? How do we create a great… Customer Experience Market? Do people buy? Do they pay? Can we scale? Can we deal with spikes? How do we grow and enter new market to… Reach Customers Profit? Can we monetize? How to grow revenue? When can we break-even? Can we get & stay profitable? How do we … Minimize Costs
- 4. Amazon Web Services Confidential – For internal use only “Cloud is like a fertilizer that creates Startups” Eric Ries, author of NY Times bestseller “The Lean Startup” =
- 5. Amazon Web Services Confidential – For internal use only
- 6. Amazon Web Services Confidential – For internal use only
- 7. Amazon Web Services Confidential – For internal use only
- 8. Amazon Web Services Confidential – For internal use only
- 9. Amazon Web Services Confidential – For internal use only Your customer behaviour and their evolving expectations Introducing CloudFront: Why do you need a CDN 1. Improving Customer Experience 2. Growing Addressable Market 3. Minimizing Costs Customer Case: Spuul Getting Started Webinar Agenda
- 10. Amazon Web Services Confidential – For internal use only Reputation: Performance matters for a growing business?
- 11. Amazon Web Services Confidential – For internal use only 1. Travel (Booking holidays) 2. News (sports) 3. Ecommerce (buying stuff) 4. Consuming premium media (video, games, apps) 5. Banking (paying for all of the above) They need it to be a fast, consistent (platforms & geography), personalised and secure experience. How They Use The Web
- 12. Amazon Web Services Confidential – For internal use only Introducing CloudFront to help you along this journey……
- 13. Amazon Web Services Confidential – For internal use only CloudFront Edge Locations S3 bucket or custom origin with content Data transfer of cached content to end user (if cached) End-user requests content Data transfer of content to CloudFront edge location to cache Cached copies of objects If content not cached – object requested from origin 12 3 4 Request routed to most optimal edge location 13 How CloudFront Works: Non-Cached Object
- 14. Amazon Web Services Confidential – For internal use only 14 How CloudFront Works: Cached Object CloudFront Edge Locations S3 bucket or custom origin with content Data transfer of cached content to end user (if cached) End-user requests content Cached copies of objects 1 2 Request routed to most optimal edge location
- 15. Amazon Web Services Confidential – For internal use only 15 1. Low latency and high availability: Improves content load times to your growing audience. 2. High bandwidth: Provide highest quality options from day 1. 3. Enables high bit rate HD video and other bandwidth-heavy applications 4. Redundant: Brand reputation :Eliminates single points of failure 5. Go Global with high availability: Worldwide network provides great experience regardless of geography 6. Cost-effective: Pay as you go model provides flexibility for your business CloudFront in a Nutshell
- 16. Amazon Web Services Confidential – For internal use only POST /2012-07-01/distribution HTTP/1.1 Host: cloudfront.amazonaws.com Authorization: AWS authentication string Date: time stamp Other required headers <?xml version="1.0" encoding="UTF-8"?> <DistributionConfig xmlns="http://cloudfront.amazonaws.com/doc/2012 -07-01/"> ConsoleAPI Getting Started Is Easy
- 17. Amazon Web Services Confidential – For internal use only Introducing CloudFront • Improving Customer Experience • Growing Addressable Market • Minimizing Costs
- 18. Amazon Web Services Confidential – For internal use only
- 19. Amazon Web Services Confidential – For internal use only Strong architecture: • Well-designed, 2 Tier architecture • Highly Available due to Multiple Availability Zone • Load Balancing & Auto-Scaling for full scalability • Fully managed Database included But: • Wasted server capacity for static content • Durability of content is not yet optimal • End-user experience could be improved by offloading & caching
- 20. Amazon Web Services Confidential – For internal use only 1. Static content stored in durable, consistent way (S3) 2. Improved end-user experience by leveraging CloudFront
- 21. Amazon Web Services Confidential – For internal use only Static content are the objects on your website that don’t change from user to user • Images • Media • CSS • JavaScript
- 22. Amazon Web Services Confidential – For internal use only Dynamic content is the interactive or personalized portion of a website created on-the-fly for each end user. • News • Weather • Sports • Social media • Advertising • Stocks • Ecommerce • Travel
- 23. Amazon Web Services Confidential – For internal use only Dynamic Static Video User Input SSL
- 24. Amazon Web Services Confidential – For internal use only Elastic Load Balancing Dynamic Content Amazon EC2 Static Content Amazon S3 Custom Origin OR OR Custom Origin www.example.com/*.php cdn.example.com/*.jpg Typical Architecture
- 25. Amazon Web Services Confidential – For internal use only Improving Customer Experience Elastic Load Balancing Dynamic Content Amazon EC2 Static Content Amazon S3 Custom Origin OR OR Custom Origin *.php *.jpg Amazon CloudFront www.example.com
- 26. Amazon Web Services Confidential – For internal use only 26 We iterate quickly on features… Integration with Wowza PUT/POST and Other HTTP Methods Wildcard CNAME Support Customized Error Responses Edge Location in Atlanta Add’l Edge Locations in London & Frankfurt Edge Locations in Manila, Marseille and Warsaw Geo Restriction Dec 13 Sep 13 Oct 13 Nov 13 Jan 14 Feb 14 Mar 14 Apr 14 Edge Location in Rio de Janeiro and Taipei Smooth Streaming Support SSL SNI Support HTTP to HTTPS Redirect CloudFront Usage Charts EDNS- Client-Subnet Support Jul 13 Jun 13 Aug 13 May 13 Edge Location in Seoul, Korea Custom SSL Certificate and Zone Apex support Edge Location in Chennai Edge Location In Mumbai May 14 Jun 14 Free Tier AWS CloudTrail Support Device Detection, Geo Targeting, Host Header Forwarding, and CORS Support Jul 14 Edge Location in Melbourne
- 27. Amazon Web Services Confidential – For internal use only Introducing CloudFront • Improving Customer Experience • Growing Addressable Market • Minimizing Costs
- 28. Amazon Web Services Confidential – For internal use only 1. Frictionless self-service signup 2. No set-up or platform fees 3. No custom code 4. No re-architecting required Go global in 15 minutes
- 29. Amazon Web Services Confidential – For internal use only Europe Amsterdam (2) Dublin Frankfurt (3) London (3) Madrid Marseille Milan Paris (2) Stockholm Warsaw South America Rio de Janeiro Sao Paulo North America Ashburn, VA (3) Atlanta, GA Dallas, TX (2) Hayward, CA Jacksonville, FL Los Angeles, CA (2) Miami, FL Newark, NJ New York, NY (3) Palo Alto, CA Seattle, WA San Jose, CA South Bend, IN St. Louis, MO Asia Chennai Hong Kong (2) Manila Melbourne Mumbai Osaka Singapore (2) Seoul Sydney Taipei Tokyo (2) Amazon CloudFront – Global CDN with 52 POPs
- 30. Amazon Web Services Confidential – For internal use only 30 What happens if we grow quickly? 0 10 20 30 40 50 60 70 80 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM VolumeofData Delivered(Gbps) Peak usage over 60 Gbps Example: Video banner ad customer
- 31. Amazon Web Services Confidential – For internal use only 1. Enabled Self Service 2. AWS Solution Architects 3. 24 Hour AWS Customer Service 4. Dedicated Support Engineers 5. Fast Response Times (<15 mins)* Regardless of size, all our clients get access to… * Depends on level of Premium Support (http://aws.amazon.com/premiumsupport/)
- 32. Amazon Web Services Confidential – For internal use only Introducing CloudFront • Improving Customer Experience • Growing Addressable Market • Minimizing Costs
- 33. Amazon Web Services Confidential – For internal use only Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading 1. No S3, no CF, 6 EC2 instances
- 34. Amazon Web Services Confidential – For internal use only Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading 1. No CF, 6 EC2 instances 2. Offloading to S3
- 35. Amazon Web Services Confidential – For internal use only 1. 6 EC2 instances 2. Offloading to S3 3. Caching with CloudFront Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading
- 36. Amazon Web Services Confidential – For internal use only 1. Reduced # of EC2 instances 2. Offloading to S3 3. Caching with CloudFront 4. Requests are handled by CF, auto-scaling reduces EC2 instances to 2 >>> cost savings! Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading Reduce your compute Demand and Costs by using S3 & CloudFront for Caching & Offloading
- 37. Amazon Web Services Confidential – For internal use only We tested this with a Demo… Standard Architecture • No S3, no CloudFront • App with pictures stored on EC2 • Load test with 10,000 requests Optimized Architecture • Pictures stored with S3 • Caching with CloudFront • Same 10,000 requests… …so what do you think happened?
- 38. Amazon Web Services Confidential – For internal use only Impact of S3, CloudFront and Auto-scaling on Costs Month Medium EC2 instances 1 $ 121 CloudFront Data Transfer Out 1Tb $ 168 CloudFront Requests $1.89 TOTAL $ 291 Month Medium EC2 instances 4 $ 485 AWS Data Transfer Out 1Tb $ 194 TOTAL $ 679 Standard ArchitectureStandard ArchitectureStandard ArchitectureStandard Architecture Optimized ArchitectureOptimized ArchitectureOptimized ArchitectureOptimized Architecture 57% lower cost – 6x faster
- 39. Amazon Web Services Confidential – For internal use only What other costs do I have?
- 40. Amazon Web Services Confidential – For internal use only PriceperGB Data Transfer Data Transfer Economies of Scale Public Rates Private Rates
- 41. Amazon Web Services Confidential – For internal use only Customer Success Michael Smith Chief Product Officer
- 42. Amazon Web Services Confidential – For internal use only About Spuul • Spuul is a global OTT video service focusing on premium Indian movie and TV content • Founded in 2011 – launched in 2012 • HQ in Singapore • Huge movie and TV catalog available for streaming on: • The web • iOS and android apps • Smart TV and some set top boxes/chromecast • Lots of partners also syndicating our content/player • All core pieces running on AWS
- 43. Amazon Web Services Confidential – For internal use only Basic Architecture
- 44. Amazon Web Services Confidential – For internal use only Key things Spuul has to do • Deliver a 24/7 API for all Spuul and partner apps • Stream video at a consistent quality around the globe • Deal with cold starts • Troubleshoot where it is not working • Store user data and user stream information • Auto scale as needed • Pre-Scale as needed • Code to reduce costs versus buy stuff
- 45. Amazon Web Services Confidential – For internal use only Key AWS tech to discuss • EC2 • Databases • RDS • Dynamo • Redshift • Caching with Elasticache – Redis • S3 • Cloudfront • Futures - kinesis
- 46. Amazon Web Services Confidential – For internal use only Why AWS? • We don’t have to talk to sales reps • We can automate everything • We can play with machines all around the world • Experiment at a scale, analyze, and decide • Normally something we build on top of an AWS service is cheaper than said service elsewhere – push as an example • All the data is there for us to grab – compare to data access being an upgrade elsewhere • AWS brings real techies around to talk to us about new things and help us use AWS better • They buy the beers sometimes!
- 47. Amazon Web Services Confidential – For internal use only 47 • 50 GB of free data transfers per month • 2,000,000 HTTP(S) of free requests per month • Lean more: http://aws.amazon.com/free/ • Either use Amazon S3 or your own custom origin for storing the objects • Create a distribution using CloudFront • Place the CloudFront URL on your site Get Started Today