5. FROM SCALE UP TO SCALE OUT
TAMING THE MANY COSTS OF UNDIFFERENTIATED IT
EXTERNALIZING EARLY SERVICES
FIRST SERVICES (SQS, S3, EC2 BETA) LAUNCHED IN 2006
6. AWS Mission
Enable businesses and
developers to use web services* to
build scalable, sophisticated
applications.
*What people now call “the cloud”
10. Compute
}
Scaling
ON DEMAND Security
CDN Backup
DNS Database
UNIFORM
Storage Load Balancing
PAY AS YOU GO Workflow Monitoring
AVAILABLE Networking
Messaging
11. Up-Front On-Premise Costs Variable Cloud Computing Costs
ON-PREMISE CLOUD COMPUTING
Physical Space
Cabling
Power
Cooling
Networking
Racks
VS $0
to Get Started
Servers
no long-term contracts
Storage
Certification
Labor
22. AWS Global Infrastructure
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions (8)
AWS Edge Locations (30+)
23. AWS Regions & Availability Zones
Customer Decides Where Applications and Data Reside
Note: Conceptual drawing only. The number of Availability Zones may vary.
24. Each day AWS adds the equivalent server
capacity to power Amazon when it was a
global, $2.76B enterprise
(circa 2000)
25. S3 Scales…
Total Number of Objects Stored in Amazon S3
1 Trillion
Peak Requests:
750,000+ 762 Billion
per second
262 Billion
102 Billion
14 Billion 40 Billion
2.9 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011 June 2012
We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
No Notes
To help understand why Amazon Web Services and Cloud Computing are changing IT delivery, a nice comparison to make is that of a utility like electricity. When electricity was discovered businesses would generate their own, using steam generators to power factories. When electricity was brought together under a national system of supply, it was no longer necessary for everyone to generate their own and buy and maintain their generators, you could simply tap into the grid and use what you needed, paying only for what you did use, and be assured that the electricity you consumed was consistent and always available.
Utility computing brings those same benefits to the delivery of IT - the factories of many businesses.
services that are normally expensive to manage or difficult to use become available on-demand, in a uniform and available way, and only paid for when used. Just like electricity.This is what AWS does. It takes away the hard work from providing infrastructure IT services and makes them available to anyone on a pay as you go basis.
Utility computing brings those same benefits to the deliver of IT - the factories of many businesses.
No Notes
Traditional IT capacity planning, by the very nature of the logistics of acquiring hardware, installation, configuration and networking, has to take a forward looking view. Complex estimates of the utilization of resources are made in order to handle the peaks you anticipate. Shown here in red is the level of resources a business needs to install in order to handle the peak needs of a service. Demand on that service might vary by the time of day, week, month or year, or be driven by exceptional demand driven by promotions or seasonal events.
Each of these examples is typified by wasted IT resources. Where you planned correctly, the IT resources will be over provisioned so that services are not impacted and customers lost during high demand. In the worst cases, that capacity will not be enough, and customer dissatisfaction will result. Most businesses have a mix differing patterns at play, and much time and resource is dedicated to planning and management to ensure services are always available. And when a new online service is really successful, you often can't ship in new capacity fast enough.
You control how and when your service scales, so you can closely match increasing load in small increments, scale up fast when needed, and cool off and reduce the resources being used at any time of day. Even the most variable and complex demand patterns can be matched with the right amount of capacity - all automatically handled by AWS.
Elasticity works from just 1 EC2 instance to many thousands. Just dial up and down as required.
No Notes
No Notes
Amazon is not a single cloud but is rather made up of 8 distinct cloud regions and 30+ edge locations. This is important especially for Government customers with concerns about where their data and servers reside. We took these concerns to heart and even built a cloud region called GovCloud that meets ITAR or US persons only requirements.
