As the global leader of live entertainment, Live Nation promotes and produces over 22,000 events annually, operates out of 37 countries, and cultivates over 530 million fans globally. To focus on the growth of the business and shed increasing infrastructure costs, the company made the strategic decision to get out of the data center business and go all in with the cloud. Using instrumental services like AWS Import/Export Snowball, VM Import/Export, AWS CloudFormation and AWS Identity and Access Management, VP Cloud Services Jake Burns quickly and efficiently migrated priority business and operational applications, allowing for immediate cost efficiencies. Learn how AWS offerings like Snowball played a decisive role in Live Nation's ability to easily migrate data and enable end users to quickly access applications to minimize operational impact.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Marc Trimuschat, AWS Storage Services
Hari Tatrakal, Live Nation
November 2016
Simplified Data Center Migration
Lessons Learned by Live Nation
STG210

2. Storage is the gravity
for cloud applications

3. Batches and Streams
Direct
Connect
Snowball,
Snowball Edge,
Snowmobile
3rd Party
Connectors
Transfer
Acceleration
Storage
Gateway
Kinesis Firehose
File
Amazon EFS
Block
Amazon EBS
(persistent)
Object
Amazon GlacierAmazon S3 Amazon EC2
Instance Store
(ephemeral)
Internet/VPN CloudFront

4. What is AWS Snowball?
Petabyte-scale data transport
E-ink shipping
label
Ruggedized case
“8.5G impact”
All data encrypted
end-to-end
Rain- and dust-
resistant
Tamper-resistant
case and
electronics
80 TB
10 GE network

5. AWS storage migration expansion:
AWS Snowball
Transfer
Capacity
Integration
Regional
Availability
80TB model
HDFS support
3rd party API
HIPAA support
All EXCEPT:
Asia Pacific (Singapore)
Asia Pacific (Seoul)
China (Beijing)

6. How it works

7. How fast is Snowball?
• Less than 1 day to transfer 200TB via 3x10G connections with 3
Snowballs, less than 1 week including shipping
• Number of days to transfer 200TB via the Internet at typical utilizations
Internet Connection Speed
Utilization 1Gbps 500Mbps 300Mbps 150Mbps
25% 71 141 236 471
50% 36 71 118 236
75% 24 47 225 157

8. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Hari Tatrakal
Director Cloud Data Services