AWS and BMC Cloud Management are the cloud services and management that enable IT organisations to pursue robust, flexible and controlled hybrid IT strategies which augment well-understood on-premises resources with scalable on-demand public cloud services. CloudFX helps execute on this strategy, delivering financial and business benefits of cloud computing that include: faster time-to-market, moving CapEx to OpEx and fortifying IT systems while maintaining tight controls and governance across the entire hybrid environment.

1. Design for Success: Defining & Delivering your Hybrid Cloud
Strategy. Presented by AWS, BMC Software and CloudFX

2. Some workloads will run on-premises
Some workloads will run in the Cloud
Most enterprises will run a hybrid IT architecture
Some will use a combination of management tools
Many will mandate a single infrastructure lifecycle management & monitoring
solution across all their IT assets no matter where they are
No Two Enterprises are Created Equally

3. AWS Provides the Building Blocks to Support Hybrid IT
Architectures
Private Connections
Access Control Integration
Data Synchronization
Workload Migrations
Virtual Private Network
On-Premises
Apps
Your Data Centers
Cloud Apps

4. Introducing AWS Channel Partners
Dominic Wellington
Global Cloud Marketing Manager
Damian Crotty
Chief Executive Officer

5. © Copyright 7/22/2013 BMC Software, Inc© Copyright 7/22/2013 BMC Software, Inc
Virtualization
“By itself, virtualization is not the path
to success.
Virtualizing…is easy… the cost (and
benefit) will come from the effort put
into making a virtualized
infrastructure a suitable mission-
critical services platform.”
Source: (Gartner, 2009)

6. © Copyright 7/22/2013 BMC Software, Inc© Copyright 7/22/2013 BMC Software, Inc
IT today

7. © Copyright 7/22/2013 BMC Software, Inc© Copyright 7/22/2013 BMC Software, Inc
IT tomorrow

8. Cloud Lifecycle Management

9. © Copyright 7/22/2013 BMC Software, Inc
PLANBUILDRUNTo Achieve Success
Manage the Complete Cloud Lifecycle
• Define service offerings
• Architect integrated cloud
• Leverage hybrid resources
• Expose cloud costs
• Provision complete cloud
services
• Place services intelligently in the
hybrid cloud
• Heterogeneous support
• Manage service quality
• Optimize performance and
capacity utilization
• Maintain compliance

10. © Copyright 7/22/2013 BMC Software, Inc
BMC Cloud Lifecycle Management Architecture

11. © Copyright 7/22/2013 BMC Software, Inc
How BMC Can Help: BSM for Cloud Computing
Plan, build, run and govern your cloud
Cloud Planning & Design –
Design the cloud environment to meet the needs
of the business
Hybrid Cloud Delivery –
Build an operational cloud environment
Cloud Operations –
Run and optimize the cloud to deliver superior
service
Cloud Governance –
Govern the cloud environment for business
excellence
Demand & Resource
Management
Application
Automation
Service Request
Management
Service Cost
Management
Financial Planning
& Budgeting
Server
Automation
Network
Automation
Controls &
Compliance
Capacity
Optimization
Supplier
Management
Availability &
Performance
Management
Service
Catalog
Asset
Management
Change & Release
Management
Dashboards
& Analytics
Discovery &
Dependency
Service Level
Management
Blueprints
Service
Model
CMDB
/ CMSPolicies
Database
Automation
Orchestration
Cloud Lifecycle
Management

12. © Copyright 7/22/2013 BMC Software, Inc
Why BMC cloud?
Model-driven
Service Design
Organizational
Alignment
Isolation
IT Process
Integration
Full-stack
Service Provisioning
Intelligent
Placement
Infrastructure
Neutrality

13. © Copyright 7/22/2013 BMC Software, Inc
CLM is the bridge between internal IT and AWS
Leverage internal and external resources for flexibility
Automate provisioning of customized applications in any
deployment location
Deliver optimal service performance
Optimize capital and operational expenditures
Manage hybrid IT with
BMC Cloud Lifecycle Management

14. © Copyright 7/22/2013 BMC Software, Inc
Deploy full-stack apps to
internal or AWS cloud
Seamlessly incorporate AWS
into an on-premise/off-premise
architecture
Support multiple AWS regions
and availability zones
Expose AWS-specific resources
in your local Service Catalog
Seamlessly provision services to both internal and AWS clouds
Virtual Private Cloud
On-premise
Off-Premise
Private
Datacenter
Service
Catalog
Service Governor
Resource
Management
BMC Cloud Lifecycle Management

15. © Copyright 7/22/2013 BMC Software, Inc
Ensure configuration integrity
and compliance
Provide granular, role-based
access to resources
Integrate with current change
and audit systems
Enable showback or chargeback
Incorporate best practice ITIL
processes (e.g., incident and
problem)
Integrate AWS with existing process, controls, and governance
Change
Management
Incident
Management
Identity &
Access
Problem
Management
Financial
Systems
Asset
Management
On-premise
Off-Premise
BMC Cloud
Lifecycle
Management
Private
Datacenter
Virtual Private Cloud

16. © Copyright 7/22/2013 BMC Software, Inc© Copyright 7/22/2013 BMC Software, Inc
BMC Provides a Faster Path to Enterprise Adoption of AWS
BMC Control-M
Industry-leading workload automation (job scheduling) with AWS
support
BMC ProactiveNet Performance Management
Proactive performance metrics and remediation
• Monitor EC2 instances, EBS volumes, ELB, and RDS
BMC Cloud Lifecycle Management
Service catalog front-end to AWS
•Define, provision & configure instances
•Implement IT controls, while increasing usage
BMC customers confidently use AWS
with the comfort of integrated IT controls

17. © Copyright 7/22/2013 BMC Software, Inc
Learn more at www.bmc.com/cloud

18. Introducing AWS Channel Partners
Dominic Wellington
Global Cloud Marketing Manager
Damian Crotty
Chief Executive Officer

19. Introduction
Transition Transformation Innovation
Value
Strategy
Financials
Consulting Professional
Services

20. Bridging to the Cloud
Transition Transformation Innovation
Value
Addressing Legacy
systems
Transition and
migration to Cloud
End-to-End Service
Management
Hybrid Architecture
Delivering New
Capabilities

21. © Copyright 7/22/2013 BMC Software, Inc
CloudFX’s goal is to define and enable the adoption of Cloud Computing by applying critical strategic
insight and technical solutions to our clients business opening up technology driven business innovation
and financial opportunity
Who We Are

22. © Copyright 7/22/2013 BMC Software, Inc
CloudFX provides end-to-end enablement of Cloud computing for enterprises; from Data Driven Strategic
insights, Technology Architecture, Automation/Orchestration through to Cloud Service management and
operational transformation to support clients navigation of their journey into the Cloud without risk and
business disruption
What We Do

23. Improved customer
experience
Competitive
differentiation
Extend
Resources now
focused on value
creation versus
managing complexity
Converge
Platform for true
business agility
Consolidate
Greater control
Improved
flexibility
Speed to
market
Improve
productivity
React to
change
Further
reduce
costs
Lowering
complexity
Reduce risk
and costs
Disparate
Multiple SLA’s
& Vendors
Fragmented
Complexity
Sub
optimal
High
costs
Innovation
Transformation
Transition
• Server Virtualization
• Storage Consolidation
• Virtual Desktop initiatives
• Cost Savings
• Improved Cost benefit ratios
• Legacy systems
• Application Silos
• No cross functional alignment
• Lengthy project deployment cycles
• Project deployment agility
• Dramatically increased capability
cost benefit ratios
• Using data analytics to inform
business strategy
• Cross functional value creation
• Cloud Service Management
• True value creation based on data-
driven customer analytics
• Using technology as the foundation
for product/service innovation
• Leveraging capabilities in the cloud
• Utility driven metrics
The Customer Journey
What We Believe

24. Future State Outcomes
Server/Storage
Utilization
10-20%
Self service None
Test Provisioning Weeks
Change Management Months
Release Management Weeks
Metering/Billing Fixed cost model
Standardization Complex
Payback period for
new services
Years
70-90%
Unlimited
Minutes
Days/Hours
Minutes
Granular
Self-Service
Months
IT Capability Today
Target
Environment
Accelerates business value across a
wide variety of domains
Legacy Environments Cloud enabled enterprise

25. Divisional Overview
Strategic Advisory Design and Integration
Orchestration and
Automation
IT Service Management
• Cloud Capability
Strategy
• Transition to Cloud
Consulting
• Cost Management
• Data Analytics
• IT Organization
planning and design
for Cloud
• Core Cloud
Engineering
• Legacy Systems
integration
• Infrastructure
technical buildout
• Hybrid Cloud
• Cross – Systems
Automation and
Orchestration
• Process Buildout
• Automation
Lifecycle planning
• Service offering
definition
• Hybrid Cloud
Delivery
• Cloud Operations
• Cloud Governance
About CloudFX

26. Technology Partners
CloudFX partners with the best of breed technology partners to bring consulting and technical
expertise to the most appropriate solutions for business challenges
Strategic Advisory
Cloud Infrastructure
Enterprise Infrastructure
Enterprise Automation &
Orchestration
IT Service Management
Data Analysts, Business Analysts, Data
Scientists, Programmers, Financial Analysts
AWS Infrastructure Architects, Solution
design & operations
Vendor Certified Consulting and deployment
resources
BMC and Cloupia certified consulting and
deployment resources
ITIL V3, COBIT certified consulting, and
process implementation
Capabilities Professional ServicesTechnology

27. Clients
Client Section and Examples
Client Type
Service Providers
Financial Institutions
Commercial

28. In Summary
CloudFX will enable measureable business outcomes by connecting strategic , experienced
based insights and the appropriate Cloud technology solutions for our clients business
success
People & Insights Experience & Technology

29. Single Platform for IT Lifecycle Management
Hybrid IT Infrastructure Management
Private Connections
Access Control Integration
Data syncronisation
Workload Migrations
Virtual Private Network
On-Premises
Apps
Your Data Centers
Cloud Apps

30. Thank You

31. Business Transformation Track