Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

1. Build Next Generation, Real-time Applications with SAP HANA on the AWS Cloud Doug Turner Rob Groat Swen Conrad, PMP November 14, 2013 CEO, Mantis Technology Group Inc. CTO, Smartronix Sr. Director, SAP HANA Marketing

2. Agenda • Power of SAP HANA for Big Data processing • Customer presentations – Sentiment Analysis – Pulse Analytics – Online Big Data Analytics – RECOVERY.GOV • How to get started – Big Data and Mobility trials

3. The future holds many transformational opportunities Capitalize on the new technology frontier From Transactions to 1:1 Engaging Relationships From Mass Production to mass customization using 3-D Printing From generic treatments to personalized medicine

4. Information Processing is at a critical inflection point Point optimization not enough to meet the new frontiers of real-time IMPACT on BUSINESS | Usability Challenges | Lack Of Adaptability Sales Planning Predict Monitor Communicate Analyze Summarize Aggregate Customer Service Finance and Operations Manufacturing Real-time bonus calculations for consumers Real-time Business Scenario ETL Staging Clean-Data Quality Collect Transact Slow Response Times Customer overdue credit calculation by product areas Iterative period end closing with new posting into accounts constantly New ATP strategies; MRP run for individual ATP check/instant re-planning Order Processing Operational Reporting Real-time Risk & Fraud Trend Analysis Predictive Analytics Sentiment Analytics Pattern Recognition Location Intelligence 1 0 Transactional Datastore IMPACT on IT Data Warehouse Sensors Data High Latency Mobile Data | Complexity Archives | Social & Text High Cost of Solutions Geo-Spatial

6. Values previously unattainable Cancer cell genomic analysis at Mitsui Knowledge Industry Streamlining the process of providing personalized cancer drug recommendation http://www.youtube.com/watch?v=Y-zOq3nKjaA

7. Innovation Previously Infeasible Predicts and analyzes game player behavior in real-time Real-time insights, analysis, and consumer engagement for increased revenue and decreased churn http://www.youtube.com/watch?v=N6bUkkiZHoE#t=18

8. Simplicity Previously Unachievable eBay Early Signal Detection System powered by Predictive Analytics Automated signal detection system increasing accuracy of forecasts http://www.youtube.com/watch?v=hS-0ZadT6so

9. Breakthrough solutions from startups & ISVs A single platform powering next generation of applications nexvisionix

10. Doug Turner CEO, Mantis Technology Group Inc. “Simplifying social sentiment analysis solution for better customer value and lower cost with SAP HANA One on AWS”

11. Mantis Technology Group • Enterprise software solution provider – Business intelligence, data warehousing, analytics – Social media analytics and social CRM – Software development engineering • Established in 2000 – Based in Redmond, WA – Social and community responsibility • Focus on delivery

12. Pulse Analytics™ • Social listening platform – Twitter, Facebook, Pinterest, Instagram, G+ and more – Semantic and sentiment analysis, topic and subject matter analysis • Actionable Insight – CRM customer service integration and alerts • Data integration and metric correlation • Interactive dashboards and scorecards • Mobile and large screen deployment

13. Pulse Analytics™

14. Pulse Analytics - Architecture Collection DB Cloud-based architecture – – – – – Social Media Channels ETL Process Text Analysis Data Mart REPOR T LOAD Original Architecture Social Sentiment Analysis Social media data collectors Multi-tier data architecture Custom portal and user interface SAP Business Objects reporting 25+ parallel Text Analysis servers

15. Pulse Analytics - Architecture ETL Process Text Analysis LOAD Social Media Channels Social Media Channels SAP HANA Platform Data Mart Social Sentiment Analysis Text Analysis Full Text Index REPOR T Collection DB HANA Architecture REPOR T LOAD Original Architecture Social Sentiment Analysis

16. Pulse Analytics - Architecture Technical KPIs – Significantly reduce ETL load – 6x increase in query speed – Simplified data architecture Social Media Channels SAP HANA Platform Text Analysis Full Text Index REPOR T – Automatic Text Indexing – Automatic Text Analysis – Fuzzy logic search advanced clustering – Eliminate large scale data movement HANA Architecture LOAD Key SAP HANA features Social Sentiment Analysis

17. Pulse Analytics - Architecture 99% faster Significantly reduced ETL Load time Business Challenges  Offer rapid analysis of social media channels to track consumers and influencers and measure brand against industry metrics  Scale social media analytics service offering to handle ever increasing volumes of data cost-effectively 6x faster Technical Challenges Text analysis processing  Analyze large volumes of social media data – more than 1M documents daily  Reduce cost of managing cluster of 25+ Text Analysis and MySQL servers  Reduce the ETL load times to deliver real-time analysis Simplified Data Architecture Moved from 25+ servers to 1 Hana One server Product: Solutions / Capabilities  SAP HANA One: In-memory processing in the cloud  Native text analysis functionality in SAP HANA for full-text indexing, fuzzy search and sentiment analysis Benefits  Faster natural-language-based sentiment analysis with topic identification  Visual presentation of data free from previous performance-based constraints  Data Architecture simplification replacing 25+ servers with 1 SAP HANA One

18. Rob Groat CTO, Smartronix “Building a Transparency and Accountability Platform for the $840 billion Recovery Act (ARRA) with SAP HANA on AWS”

19. SAP Technology Powers Accountability Platform FederalAccountability.gov and Recovery.gov Big Data exploration at the citizens fingertips • Key components – SAP HANA – SAP Business Objects • First government solution on AWS • Hybrid Cloud

20. Swen Conrad SAP “Get started and build a game-changing Big Data application with SAP HANA One on AWS”

21. SAP HANA Platform – On-Premises or in the Cloud Enabling game-changing breakthroughs REAL-TIME APPLICATIONS Consumer Engagement Sense & Respond Planning & Optimization REAL-TIME ANALYTICS Operational Analytics Predictive, Big Data Warehousing Spatial & Text Analytics SAP HANA PLATFORM Database & Data Processing Services Application Platform Services Integration & Data Virtualization Services Mission-Critical Deployment Services (Appliance, Cloud)

22. SAP HANA and other SAP solutions on AWS Scale up Innovation catalyst SAP HANA One SAP HANA infrastructure subscription Growing list of SAP offerings on AWS  Fully-featured SAP HANA  BYOL and get started  SAP Business Objects BI  Licensed for productive use  Licensed for productive use  SAP Mobile Platform - MADP – Include Studio and Client libraries including JDBC, ODBC, etc. – May connect to ECC, CRM, and other SAP Software  SAP Mobile Secure (including MDM, MCM and MAM)  Community-based support  SAP support agreement  Sybase ASE 15.7.0.013 or higher  Hourly subscription  Monthly subscription  SAP MaxDB Version 7.x or higher – $0.99/hour license – Own license – $2.50/hour AWS infrastructure – Standard AWS infrastructure pricing  Amazon cc2.8xlarge instance  Amazon cr1.8xlarge instance  SAP Business Suite (ERP, CRM, SCM, PLM, SRM, NetWeaver ABAP & Java apps) – 16 CPUs (32 threads) – 16 CPUs (32 threads)  SAP Business All-in-One – 60 GB RAM / 30 GB compressed data – 256 GB RAM / 130 GB comp. data  SAP Business One – Cluster of 5 machines max  Cloud Appliance Library  and more …

23. Getting started: Best HANA One Use Cases Product Launch Month Close Accelerate slow & complex business analysis & reports without upfront investment Merging data from various data sources for end to end analysis Enable temporary or event-based analytics to start/stop anytime Enable self-service OLAP and BI without complex data modeling Prototype and demo breakthrough BI ideas Build Big Data applications leveraging native text analysis, predictive analytics, and spatial capabilities

24. Big Data Best Practice: Amazon EMR and HANA One on AWS Give SAP HANA One a try in a guided trial experience • Import Hadoopprocessed data from Amazon S3 storage into SAP HANA One • Create star schema • Build analytic and calculation views • Analyze Wikipedia data using Lumira BI Provisioned by the trial system

25. Resources • Online SAP HANA demos running on HANA One: http://try.saphana.com • Free Big Data trial for SAP HANA One: https://tryhanalive.saphana.com/labs/3 • SAP HANA One Home Page: http://hanaone.saphana.com • Webinar channel: https://www.brighttalk.com/channel/8927 • SAP solutions on AWS: aws.amazon.com/sap/ • 30-Day Free Trial of SAP Mobile Secure EMM: www.sapmobilesecure.com/

26. Summary • SAP HANA combines analytical, transactional and other Big Data workloads on one system • Customers, ISVs and growing list of startups are demonstrating breakthrough use cases • SAP HANA – as well as other SAP solutions – are available on the AWS cloud – Get started with SAP HANA One – Scale up with SAP HANA Infrastructure subscription by AWS or SAP

27. SAP Booth #200 • Meet SAP HANA and mobile experts • Test drive SAP solutions • Experience the Internet-of-Things – Real-time vending machine – Powered by SAP HANA • Win an Xbox or one of ten Raspberry Pis

28. Questions ?

29. We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance.

30. Contact information Swen Conrad, PMP SAP swen.conrad@sap.com Phone 650-440-1860 http://saphana.com Doug Turner, CEO Mantis http://mantis-tgi.com @mantispulse http://facebook.com/mantispulseanalytics sales@mantis-tgi.com Rob Groat, CTO Smartronix rgroat@smartronix.com http://www.smartronix.com

Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013

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Build Next Generation Real-time Applications with SAP HANA on AWS (BDT211) | AWS re:Invent 2013