In this session we will tackle the basic concepts for customers who are looking to adopt the AWS Cloud. We will provide demonstrations, examples, and guidance on starting your journey and the ongoing support available to you. You will hear first-hand from an AWS customer who will share their recent experience while moving their first workload to AWS and their learnings so far. Speaker: Satwant Phull, Account Manager & Evgeny Vaganov, Solutions Architect, Amazon Web Services Featured Customer - True Alliance

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Satwant Phull, Account Manager & Evgeny Vaganov,
Solutions Architect, Amazon Web Services
Michael Rossi, Systems Analyst, True Alliance
Cloud is the New Normal
How do I get started?
Business

2. Agenda
• AWS Cloud: The Basics
• Getting Started: Demo
• Hear from an AWS Customer
• Next Steps

3. in early 2000s

4. Is there a Different Way?
On-­demand
Pay as you go
Massive scale
Secure

5. Run applications –
reliably and securely
Everything you’d want to do
in a traditional datacenter
What is Amazon Web Service (AWS) Cloud?
Provision network, compute,
storage and database services in the
cloud with the click of a button

6. Reasons to adopt AWS Cloud
Agility
Cost Savings
Elasticity
Functionality
Go Global

7. Hospitality Music Insurance
& Banking
Software
Many companies have already discovered the
benefits of being agile
Outsourcing
Agility to try New Ideas

8. Cost Savings with AWS Cloud
Spot market
Added value through innovation
AWS Tiered Pricing
Right Sizing
Trusted Advisor
Free tier
TCO calculator

9. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to Amazon.com

10. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical weekly traffic to Amazon.com
Provisioned capacity

11. November
November traffic to Amazon.com

12. Provisioned capacity
November
November traffic to Amazon.com

13. November traffic to Amazon.com
76%
24%
November
Provisioned capacity

14. November traffic to Amazon.com
November
Elasticity

15. Broad and Deep Functionality

16. An Expansive Ecosystem
Thousands of the world’s largest
technology and consulting companies
48 Global Premier Consulting partners
12 Enterprise-­focused competencies
2,200+ products available for 1-­click
deployment across 35 distinct product
categories
Customers run over 143M hours of
software per month

17. Global Comes Standard
Over 1 million active
customers
across 190 countries
2,000+ government
agencies
5,000+ educational
institutions
12 Regions (5 More
coming)
33 Availability Zones
50+ Edge Locations

18. Journey to the AWS Cloud
Training
Experimentation
Fail fast
Automation and DevOps
AWS Partners
More agile and dynamic IT culture

19. Corporate
Applications
Digital
Hybrid
All-­in
PoC
Customer Adoption

20. Cloud is the New Normal

21. How do we get started?
Provision additional users
secured with Multi-­Factor
authentication (MFA)
Create an AWS
Account
Launch your first
workload

32. Demo Time
Demo 1: Deploy line of
business application on
AWS
Demo 2: Server-­less
application with AWS
building blocks

33. Demo 2
Amazon SESEmail with
pictures
Devices
Amazon S3
Route 53
AWS
Lambda
Amazon S3
• Benefits of going
serverless:
• Built-­in fault tolerance
• S3 provides
99.999999999% durability
• Pay Per Use (metered in
100 milliseconds
increments)
• Automated Administration
• Automatic Scaling
• Integrated Security

34. "No server is easier to manage than no server”
Werner Vogels, CTO, Amazon.com

35. True Alliance
Michael Rossi
eBusiness migration into AWS

36. About True Alliance
• Established in 1982 with the launch of Reebok
• One of the largest privately owned distributors of sport &
fashion brands in Australia and New Zealand
• Operating across Wholesale & Retail
• 70+ retail stores in Australia & New Zealand
• Currently 11 online stores on AWS

37. Our Brands

38. Why look to the Cloud
• Brands are successfully growing their customer
databases
• Existing servers were struggling
• Needed a dynamic / scalable platform

39. Decisions, decisions…

40. • Extensive feature set
• Potential for a short project timeline
• Minimal upfront investment
• Good fit with existing security solution

41. Getting Started on AWS
• Setup an AWS account
• Engage the AWS team and explore our options
• Make the decision to go with a Consulting Partner

42. Proof of Concept
• Workshop with Polarseven and agreed on a design for
our VPC
• Polarseven build the AWS environment
• True Alliance and Polarseven successfully deployed a
test site

43. Migration of Sites into AWS
• Copy Database into AWS RDS
• Upload site code into AWS S3 bucket
• Deploy new stack using cloudformation template
Amazon
RDS
Amazon
S3
Amazon
CloudFormation

44. AWS setup
virtual private cloud
VPC subnets VPC subnet
Amazon
RDS
instance
Amazon
RDS
instance
VPC NAT
gateway
VPC NAT
gateway
DMZDMZ
Elastic
Load
Balancing
Auto Scaling Auto Scaling
Internet
gateway
VPN
connection
True Alliance
data center
Amazon
Route 53

45. Learnings
• Important to have a baseline of your application
• This will help set expectations
• You will know what kind of load your site can handle on the
existing hardware
• Important when selecting your EC2 instance size
• Autoscaling is great but understand your application
Mobile App

46. Learnings
• Keep an eye out for newer cheaper instances
• AWS training courses
• Subscribe to the “What’s New at AWS” RSS feed
• AWS services, start small but plan for the future

47. To the future
• Playing with SAP HANA for reporting, currently POC.
• Looking to move other marketing sites into AWS.
• Amazon EC2 Container Service
• Trialing AWS Storage Gateway as a cheaper alternative
for archiving.
AWS Storage
Gateway

48. True Alliance
Michael Rossi
Thank you

49. Recap
AWS Cloud
Free Tier
Low Cost Entry
Breadth of Functionality
NO LOCK IN!

50. Next steps
Start with PoC Training AWS Partners
AWS Team

51. Related Sessions
28th 12:15 Start your Digital Revolution with AWS
28th 15:00 The Fundamentals of Networking in AWS:
VPC and Connectivity Options
28th 16:30 Key Steps for Setting up your AWS Journey for
Success

52. AWS Training & Certification
Intro Videos & Labs
Free videos and labs to
help you learn to work
with 30+ AWS services
– in minutes!
Training Classes
In-­person and online
courses to build
technical skills –
taught by accredited
AWS instructors
Online Labs
Practice working with
AWS services in live
environment –
Learn how related
services work
together
AWS Certification
Validate technical
skills and expertise –
identify qualified IT
talent or show you
are AWS cloud ready
Learn more: aws.amazon.com/training

53. Your Training Next Steps:
ü Visit the AWS Training & Certification pod to discuss your
training plan & AWS Summit training offer
ü Register & attend AWS instructor led training
ü Get Certified
AWS Certified? Visit the AWS Summit Certification Lounge to pick up your swag
Learn more: aws.amazon.com/training

54. Thank you