AWS Customer Presentation - Geodelic

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Amazon Web Services

Customer Presentation by Geodelic Systems at the AWS Cloud for the Enterprise Event in LA on October 15, 2009

Technology Business

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.

The Product

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
2

Major shift from PC-centric to Mobile-centric

Unprecedented Device Adoption Rate
Large-scale Data Organization & Retrieval

PC Mobile

Google organizes with Geodelic organizes with
global hyper-local
keyword indexing. contextual indexing.

2008 2009 2010 2011 2012
Explicit Search Metaphor New Discovery Metaphor
Manual input. Context replaces typing.
Keyword signifies intent. Location signifies intent.
1 billion location-aware mobile
broadband devices globally by 2012.

Mobile trafﬁc will surpass PC trafﬁc, dominated by real-time/real-place info.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
4

Halloween
Horror Nights
Geodelic partners with Universal
Studios to enable a mobile
experience for Halloween
Horror Nights.

The app features a GPS directory,
live feeds to ride wait times and
location-triggered promotions for
shops and restaurants.

iPhone focus: Full scale PR & event based marketing.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
5

Universal Studio’s
Halloween Horror Nights

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
6

Clear Channel
Air Travel Guide
Geodelic partners with Clear
Channel to build the ultimate air
traveler's guide.

With GPS directories to major
airports, the app provides airline
information, arrivals & departures,
as well as location-triggered
promotions to terminal shops.
You are in Phoenix

Program Highlights:
• Geodelic branded.
• Clear Channel provides marketing support.
• Clear Channel brings ad revenue.
Carousel Map List
• (20–50% to Geodelic)

Starting with PHX, expanding to major US airports.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
7

Greenopia
Geodelic partners with
Greenopia to feature
their green ratings in our
discovery app, giving
users easy access to
earth conscious
businesses and
products.

Starting with an initial
launch in Los Angeles,
the program looks to
expand to other major
metropolitan areas.

Our themed partner prototype, expanding to 32 cities in fall ʼ09.
©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
8

Technology: Uniquely Complicated
16 Million P.O.I.’s in 17 thousand categories from dozens of content sources

Auto
Aggregation

Flexible Storage
& Retrieval

Data Fusion

Relevance &
Personalization
Data Mining

Client Cache
& Processing

Elegant User Experience

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
9

Technical Challenge

?
Flexible Servers
• Geodelic needed a back-
end infrastructure:
• Support indeterminate scale.
• Immediate set up.

• Current infrastructure was
static.

• Ordering servers at the co-
or
location time consuming.

Quick solution needed to resolve limitations of static servers.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
11

EC2 Solution

• Instant Infrastructure
• Instant Load-Testing
• Sub-System Horizontal Scaling

Dynamic ﬂexible reliable system, supporting all types of campaigns.

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
12

Visit us at geodelic.com

Rahul Sonnad | Founder & CEO | 424.744.7096 | rahul@geodelic.com

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
13

Thank you

Nick Ohanian
Senior Software Engineer
nick@geodelic.com

Rahul Sonnad
Founder & CEO
424.744.7096
rahul@geodelic.com

Visit us at geodelic.com

©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential.
14

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AWS Customer Presentation - Geodelic

3. The First 18 Months Company Product Momentum High Profile Launch You are in Santa Monica Carousel Map List Great Press & Awards • Based in Santa Monica • Elegant App & User Experience • Experienced team (20 FTE) • Expansive Content & Taxonomy • Raised $3m (Dec ‘08) • Learning & Relevance Engine • > $1m in bank (Sept ‘09) Showcase Deals ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 3

4. Major shift from PC-centric to Mobile-centric Unprecedented Device Adoption Rate Large-scale Data Organization & Retrieval PC Mobile Google organizes with Geodelic organizes with global hyper-local keyword indexing. contextual indexing. 2008 2009 2010 2011 2012 Explicit Search Metaphor New Discovery Metaphor Manual input. Context replaces typing. Keyword signifies intent. Location signifies intent. 1 billion location-aware mobile broadband devices globally by 2012. Mobile trafﬁc will surpass PC trafﬁc, dominated by real-time/real-place info. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 4

5. Halloween Horror Nights Geodelic partners with Universal Studios to enable a mobile experience for Halloween Horror Nights. The app features a GPS directory, live feeds to ride wait times and location-triggered promotions for shops and restaurants. iPhone focus: Full scale PR & event based marketing. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 5

7. Clear Channel Air Travel Guide Geodelic partners with Clear Channel to build the ultimate air traveler's guide. With GPS directories to major airports, the app provides airline information, arrivals & departures, as well as location-triggered promotions to terminal shops. You are in Phoenix Program Highlights: • Geodelic branded. • Clear Channel provides marketing support. • Clear Channel brings ad revenue. Carousel Map List • (20–50% to Geodelic) Starting with PHX, expanding to major US airports. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 7

8. Greenopia Geodelic partners with Greenopia to feature their green ratings in our discovery app, giving users easy access to earth conscious businesses and products. Starting with an initial launch in Los Angeles, the program looks to expand to other major metropolitan areas. Our themed partner prototype, expanding to 32 cities in fall ʼ09. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 8

9. Technology: Uniquely Complicated 16 Million P.O.I.’s in 17 thousand categories from dozens of content sources Auto Aggregation Flexible Storage & Retrieval Data Fusion Relevance & Personalization Data Mining Client Cache & Processing Elegant User Experience ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 9

10. AWS Use-Case - Geodelic & T-Mobile + High Profile Opportunity •Geodelic app will be highlighted by T-Mobile. •Lots of potential new users. •Great news for Geodelic. •Scary news for the Server Team. Early 2009: Sherpa selected as showcase app for myTouch. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 10

11. Technical Challenge ? Flexible Servers • Geodelic needed a backend infrastructure: • Support indeterminate scale. • Immediate set up. • Current infrastructure was static. • Ordering servers at the co- or location time consuming. Quick solution needed to resolve limitations of static servers. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 11

12. EC2 Solution • Instant Infrastructure • Instant Load-Testing • Sub-System Horizontal Scaling Dynamic ﬂexible reliable system, supporting all types of campaigns. ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 12

14. Thank you Nick Ohanian Senior Software Engineer nick@geodelic.com Rahul Sonnad Founder & CEO 424.744.7096 rahul@geodelic.com Visit us at geodelic.com ©2009 Geodelic, Inc. All Rights Reserved. Proprietary and Confidential. 14

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