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Expensive Hardware and Software

    Source: Oracle technology global price list 11/1/2012




Enterprises average between 3
     and 4 DBAs per data
          warehouse                                           Complex Tuning and Admin


Source: Oracle technology global price list 11/1/2012, Gartner: Critical factors in calculating the data warehouse TCO, July 2009
Large Companies          Small Companies




         Too expensive


         Hard to scale
                          Can’t afford to have a
                          data warehouse
Easy to provision and scale up massively


No upfront costs, pay as you go


Really fast performance at a really low price



Open and flexible with support for popular BI tools
A fast and powerful, petabyte-scale data warehouse that is


                                        A Lot Faster


                                        A Lot Cheaper


                                        A Whole Lot
                                        Simpler

            Delivered as a managed service
Id          Age         State

123         20          CA

345         25          WA

678         40          FL




      Row storage   Column storage
Common BI Tools

                JDBC/ ODBC


                       Leader
                        Node

1 0 GigE Mesh



Compute               Compute       Compute
 Node                  Node          Node
The Data Analysis Gap




1990       2000      2010       2020
  Enterprise Data   Data in Warehouse
                                        Sources:
                                        Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011
                                        IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
Note: Nodes not to scale
Price Per Hour for   Effective Hourly   Effective Annual
                     HS1.XL Single Node      Price Per TB       Price per TB
On-Demand                 $ 0.850              $ 0.425            $ 3,723
1 Year Reservation        $ 0.500              $ 0.250            $ 2,190
3 Year Reservation        $ 0.228              $ 0.114            $   999



Simple Pricing: Number of Nodes x Cost per Hour
No charge for Leader Node
Pay as you grow
*Source: Gartner Critical factors in calculating the data warehouse TCO, July 2009
(Optional) SSL                        Continuous, Automatic Backup

                                                     Streaming Restore



Clients                    Amazon Redshift                                     Amazon S3



                                             *SSL available today; AES-256 & VPC in early 2013
Amazon EC2

                                                     Amazon
                                                    DynamoDB
  Amazon Relational
Database Service (RDS)




                                                                Corporate
                              Amazon Redshift                  Data Center




Amazon Elastic
 MapReduce
                                                  AWS Storage
                                                 Gateway Service

                         Amazon Simple Storage
                             Service (S3)
ODBC / JDBC


                                Others in progress…
Amazon Redshift
Lower                     Raise
                 Price                    Value




Increase                      Increase              Add features
Efficiency                    Adoption               that matter




                                           Get
                 Scale                   Feedback
             Infrastructure
https://aws.amazon.com/redshift
We are sincerely eager to
 hear your feedback on this
presentation and on re:Invent.

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DAT103 Introducing Amazon RedShift - AWS re: Invent 2012

  • 1.
  • 2. Expensive Hardware and Software Source: Oracle technology global price list 11/1/2012 Enterprises average between 3 and 4 DBAs per data warehouse Complex Tuning and Admin Source: Oracle technology global price list 11/1/2012, Gartner: Critical factors in calculating the data warehouse TCO, July 2009
  • 3. Large Companies Small Companies Too expensive Hard to scale Can’t afford to have a data warehouse
  • 4. Easy to provision and scale up massively No upfront costs, pay as you go Really fast performance at a really low price Open and flexible with support for popular BI tools
  • 5. A fast and powerful, petabyte-scale data warehouse that is A Lot Faster A Lot Cheaper A Whole Lot Simpler Delivered as a managed service
  • 6.
  • 7. Id Age State 123 20 CA 345 25 WA 678 40 FL Row storage Column storage
  • 8. Common BI Tools JDBC/ ODBC Leader Node 1 0 GigE Mesh Compute Compute Compute Node Node Node
  • 9.
  • 10. The Data Analysis Gap 1990 2000 2010 2020 Enterprise Data Data in Warehouse Sources: Gartner: User Survey Analysis: Key Trends Shaping the Future of Data Center Infrastructure Through 2011 IDC: Worldwide Business Analytics Software 2012–2016 Forecast and 2011 Vendor Shares
  • 11. Note: Nodes not to scale
  • 12. Price Per Hour for Effective Hourly Effective Annual HS1.XL Single Node Price Per TB Price per TB On-Demand $ 0.850 $ 0.425 $ 3,723 1 Year Reservation $ 0.500 $ 0.250 $ 2,190 3 Year Reservation $ 0.228 $ 0.114 $ 999 Simple Pricing: Number of Nodes x Cost per Hour No charge for Leader Node Pay as you grow
  • 13. *Source: Gartner Critical factors in calculating the data warehouse TCO, July 2009
  • 14.
  • 15. (Optional) SSL Continuous, Automatic Backup Streaming Restore Clients Amazon Redshift Amazon S3 *SSL available today; AES-256 & VPC in early 2013
  • 16. Amazon EC2 Amazon DynamoDB Amazon Relational Database Service (RDS) Corporate Amazon Redshift Data Center Amazon Elastic MapReduce AWS Storage Gateway Service Amazon Simple Storage Service (S3)
  • 17. ODBC / JDBC Others in progress… Amazon Redshift
  • 18. Lower Raise Price Value Increase Increase Add features Efficiency Adoption that matter Get Scale Feedback Infrastructure
  • 20. We are sincerely eager to hear your feedback on this presentation and on re:Invent. Please fill out an evaluation form when you have a chance.