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Introduction to Cloud Computing with
Amazon Web Services
Steve Shirkey
Solutions Architect ASEAN
Amazon Web Services
Steve Shirkey
Solutions Architect ASEAN
Amazon Web Services
« Invention requires two
things: the ability to try a
lot of experiments, and
not having to live with
the collateral damag...
A broad and deep platform that helps customers build
sophisticated, resilient and scalable applications
Web Services
Core Services Compute Storage Database Networking
Infrastructure RegionsAvailability Zones Edge Locations
Pla...
On-Demand Model: Pay as you go
Analogy: Electricity services • Pay only for what you use
• Virtually unlimited capacity
(n...
Why are companies flocking to the cloud so quickly?
Move from capital expense
to variable expense
$
Why Are Companies Flocking To The Cloud So Quickly?
No Upfront Cost
Align Revenue Model with Infrastructure Cost
Revenue
Infra Cost
Margin Rate
Time
$
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
$
Why Are Compan...
AWS Pricing Philosophy
Ecosystem
Global Footprint
New Features
New Services
More AWS
Usage
More
Infrastructure
Reduced
Pri...
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
ca...
Auto-Scalable Infrastructure
• AWS allows auto-scaling
• Services and virtual servers
dynamically provisioned
based on dem...
500,000 writes / second to their managed
AWS database
200 additional servers during Superbowl
0 additional servers right a...
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
ca...
AWS’ History of Innovation
2011
Amazon
ElastiCache
Amazon SES
CloudFormation
Direct
Connect
AWS Elastic
Beanstalk
GovCloud...
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
ca...
Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,00...
Move from capital expense
to variable expense
Lower variable expense than they
could achieve on their own
Stop guessing
ca...
16 Regions
42 Availability Zones
70 Edge Locations
AWS Global Infrastructure
Millions of monthly active
customers across t...
Global Enterprise Customers
General Electric
Johnson &
Johnson Merck Nordstrom
“There is no public cloud infrastructure
pr...
”
“
Capital One Will Reduce Datacenter Footprint from 8 to 3 by 2018
Capital One is one of the largest banks in the US and...
”
“
MLBAM Uses AWS for Big Data Analysis Behind Statcast Product
• Sought a platform capable of scaling up and down
quickl...
”
“
Netflix Delivers Billions of Hours of Content per Month Using AWS.
Netflix is one of the world’s leading Internet tele...
Hospitality Trading Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Dis...
What are some of the use case customers are
using AWS for?
Customer Facing Applications
External Apps
on AWS
Scalability and Elasticity
Auto-Scaling infrastructure to required
capac...
”
“
Adroll Uses AWS to Grow by More Than 15,000% in a Year
AdRoll, an online advertising platform, serves 50
billion impre...
Mobile Applications
Identity & Sync
Analytics
Notifications
Data
Logic
Marketing
Phone
Tablet
Innovation & Agility
0-tier ...
Some of the best Mobile Apps run on AWS
”
“ • Supercell needed an infrastructure that allows its
developers to deliver the best games
• It uses Amazon Web Service...
Corporate Network
App A
App B App C
Container
DevOps
TemplateVDI
Innovation & Agility
Automated builds and deployment of
c...
”
“
iZettle Boosts System Performance by 100% Using AWS
iZettle provides payments solutions for
individuals and small busi...
Application
Server
Virtual
Server
File
Server
Database
Server
Backup
System
Backup to Cloud Storage
• Eliminate tape, hard...
Application
Server
Virtual
Server
File
Server
Database
Server
Amazon S3
Solutions supporting backup to S3
Veeam Backup & R...
High Performance Computing
Corporate Network
Elasticity & Cost
Dynamic scalability when compute
jobs are required with uti...
• Actuarial calculations with 5 million
policies over 30-50 year simulation
periods
• Taps onto Amazon’s GPU-optimized
com...
”
“
National Instruments Saves $1 Million in Hardware Costs
National Instruments is a global company that provides
advance...
Big Data Analytics
Ecosystem
Leverage existing open-source and
commercial frameworks at utility
pricing
Manageability
Mana...
”
“ • Wanted a platform to provide greater speed and
scalability for analyzing petabyte-scale data
• Migrating mission-cri...
• Market surveillance platform ingests
30 billion market events every day and
regulates financial trading practices
• Leve...
Cost-Aware Architectures
• Decouple Compute and Storage and grow them
independently
Storage
• Build workflows that are ali...
Amazon S3
Raw Video
Amazon S3
Transcoded
Video
Amazon SQS
Amazon SQS
Free User
Premium
User EC2
instance
EC2
instance
EC2
...
How about Security & Compliance?
OR
Move
Fast
Stay
Secure
AND
Move
Fast
Stay
Secure
Gain access to constantly improving security baselines
Build on a constantly improving security baseline,
every customer b...
Example: Data Sanitization at AWS
• AWS makes no secondary use of customer content
• Manage your privacy objectives any way you want
• Keep data in your cho...
Achieve and Verify Compliance
Log &
store all
activity
Audit
Create
inventory
React on
change
Verify
compliance
Analyze
Ap...
Many Worry Cloud Adoption is Binary
Build a
“Private”
Cloud
Rip everything out
and move to
the cloud
0 1
The Good News is it isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integrat...
Trend: Virtual Private Cloud
Your Data Center
Virtual Private
Cloud (VPC)
Extending your DC to your Cloud Provider
Your Data Center
AWS VPC
Beyond Virtual Servers
• AWS Managed Services are designed to be highly-
available, resilient, secure, elastic and cost-ef...
Let us handle Software Licensing
• AWS Marketplace offers production-
ready cluster deployments for
various software solut...
Q&A
twitter.com/awsawscloudseasia
aws-asean-marketing@amazon.com
facebook.com/amazonwebservices/
youtube.com/user/AmazonWebSer...
Thank you for joining us today.
Register now for upcoming sessions for today, if you would like to join.
https://pages.aws...
Thank you
Introduction to Cloud Computing with Amazon Web Services
Introduction to Cloud Computing with Amazon Web Services
Introduction to Cloud Computing with Amazon Web Services
Introduction to Cloud Computing with Amazon Web Services
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Introduction to Cloud Computing with Amazon Web Services

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The AWS Workshop Series Online is a series of live webinars designed for IT professionals who are looking to leverage the AWS Cloud to build and transform their business, are new to the AWS Cloud or looking to further expand their skills and expertise. In this series, we will cover:'Introduction to Cloud Computing with Amazon Web Services'.

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Introduction to Cloud Computing with Amazon Web Services

  1. 1. Introduction to Cloud Computing with Amazon Web Services Steve Shirkey Solutions Architect ASEAN Amazon Web Services
  2. 2. Steve Shirkey Solutions Architect ASEAN Amazon Web Services
  3. 3. « Invention requires two things: the ability to try a lot of experiments, and not having to live with the collateral damage of failed experiments » Andy Jassy CEO, Amazon Web Services
  4. 4. A broad and deep platform that helps customers build sophisticated, resilient and scalable applications
  5. 5. Web Services Core Services Compute Storage Database Networking Infrastructure RegionsAvailability Zones Edge Locations Platform Services Analytics & AI IoT Gaming Mobile Desktop & App Streaming Business Productivity Developer Tools Business Intelligence Access Control Auditing Monitoring EncryptionSecurity Applications A P I & S D K s
  6. 6. On-Demand Model: Pay as you go Analogy: Electricity services • Pay only for what you use • Virtually unlimited capacity (no capacity planning) • Get charged per compute hour, GB of storage used, transactions etc. • Turn it off anytime (and stop paying for it)
  7. 7. Why are companies flocking to the cloud so quickly?
  8. 8. Move from capital expense to variable expense $ Why Are Companies Flocking To The Cloud So Quickly?
  9. 9. No Upfront Cost Align Revenue Model with Infrastructure Cost Revenue Infra Cost Margin Rate Time $
  10. 10. Move from capital expense to variable expense Lower variable expense than they could achieve on their own $ Why Are Companies Flocking To The Cloud So Quickly?
  11. 11. AWS Pricing Philosophy Ecosystem Global Footprint New Features New Services More AWS Usage More Infrastructure Reduced Prices More CustomersInfrastructure Innovation 59 price reductions since 2006 Lower Infrastructure Costs Economies of Scale
  12. 12. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity $ Why Are Companies Flocking To The Cloud So Quickly?
  13. 13. Auto-Scalable Infrastructure • AWS allows auto-scaling • Services and virtual servers dynamically provisioned based on demand • Fully managed services for specific use cases charged only per consumption Load Capacity Amazon Elastic Compute Cloud Instance
  14. 14. 500,000 writes / second to their managed AWS database 200 additional servers during Superbowl 0 additional servers right after
  15. 15. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility $ Why Are Companies Flocking To The Cloud So Quickly?
  16. 16. AWS’ History of Innovation 2011 Amazon ElastiCache Amazon SES CloudFormation Direct Connect AWS Elastic Beanstalk GovCloud 2013 Amazon CloudTrail Amazon CloudHSM Amazon WorkSpaces Amazon Kinesis Amazon Elastic Transcoder Amazon AppStream AWS OpsWorks 2015 Amazon EFS Amazon API Gateway Amazon WorkMail Amazon Machine Learning AWS Device Farm AWS WAF Amazon Elasticsearch Service Amazon QuickSight AWS Snowball AWS Kinesis Firehose AWS RDS for MariaDB Amazon Inspector AWS Database Migration Service AWS IoT Amazon EC2 Container Registry AWS Kinesis Analytics AWS Mobile Hub Amazon CloudWatch 2009 Amazon RDS Amazon VPC AWS Auto Scaling AWS Elastic Load Balancing AWS EMR Amazon FPS 2010 Amazon SNS AWS Identity & Access Management Amazon Route 53 AWS Import/Export 2012 Amazon SWF AWS Redshift Amazon Glacier Dynamo DB Amazon CloudSearch Storage Gateway AWS Data Pipeline Trusted Advisor 2014 AWS KMS Amazon Config Amazon Cognito Amazon Mobile Analytics Amazon EC2 Container Service RDS for Aurora Amazon Lambda Amazon WorkDocs Directory Service AWS CodeCommit AWS CodePipeline AWS Service Catalog AWS CodeDeploy CloudWatch Logs 2016 AWS Organizations Amazon Quicksight AWS step functions Amazon Lex Amazon Polly Amazon Rekognition AWS Greengrass Amazon EC2 elastic GPU Amazon EC2 FPGA (F1) Amazon EC2 P2 AWS Batch Amazon Lightsail Lambda@Edge Blox Aurora with PostgreSQL compability AWS codeBuild AWS X-ray AWS Snowball Edge Amazon Pinpoint AWS Shield Cloudwatch Events AWS Glue Amazon Pinpoint 48 61 82 159 280 516 722 1,017 New Services and Major New Feature Announcements
  17. 17. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting $ Why Are Companies Flocking To The Cloud So Quickly?
  18. 18. Enterprises Can’t Afford to be Slow Add New Dev Environment Add New Prod Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 Servers Deploy 1 PB Data Warehouse Shut down 1 PB Data Warehouse Infrastructure in Minutes!Infrastructure in Weeks?
  19. 19. Move from capital expense to variable expense Lower variable expense than they could achieve on their own Stop guessing capacity Increased agility Remove undifferentiated heavy lifting Go global in minutes $ Why Are Companies Flocking To The Cloud So Quickly?
  20. 20. 16 Regions 42 Availability Zones 70 Edge Locations AWS Global Infrastructure Millions of monthly active customers across the world
  21. 21. Global Enterprise Customers General Electric Johnson & Johnson Merck Nordstrom “There is no public cloud infrastructure provider that has more robust enterprise capabilities.” Marc Benioff, Chairman & CEO, Salesforce
  22. 22. ” “ Capital One Will Reduce Datacenter Footprint from 8 to 3 by 2018 Capital One is one of the largest banks in the US and offers credit cards, checking and savings accounts, auto loans, rewards, and online banking services for consumers and businesses. The financial service industry attracts some of the worst cyber criminals. We work closely with AWS to develop a security model that we believe enables us to operate more securely in the public cloud than we can in our own data centers. Rob Alexander CIO, Capital One ” “ • Capital One recognized that its customers are adopting mobile and digital platforms rapidly • It is using AWS to develop, test, build, and run its most critical workloads, including its new flagship mobile-banking application • As part of this strategy, Capital One looks to reduce its datacenter footprint from eight to three by 2018 • Capital One selected AWS for: o Its security model and pace of innovation o Elasticity to handle purchasing demands at peak times and high availability
  23. 23. ” “ MLBAM Uses AWS for Big Data Analysis Behind Statcast Product • Sought a platform capable of scaling up and down quickly to handle data on game plays • Chose AWS to ingest, analyze, and store 17+ petabytes of baseball data per season • Takes less than 12 seconds to capture, analyze, and deliver data to broadcasters for on-air analysis • Scales to handle up to 13 games per day, or just one or two daily, and shuts down in off season • Helps MLBAM deliver new data in new ways to attract more fans By using AWS to power Statcast… we’re ensuring that our sport is relevant, important, and the center of life for the next generation of fans. Joe Inzerillo Executive Vice President and CTO MLB Advanced Media ” “ MLBAM is the interactive media and Internet company of Major League Baseball.
  24. 24. ” “ Netflix Delivers Billions of Hours of Content per Month Using AWS. Netflix is one of the world’s leading Internet television network with over 57 million members in nearly 50 countries. Our success with AWS can be attributed to the scalability, elasticity, and global availability of AWS services. Eva Tse Director, Big Data Platform , Netflix ” “ • Needed flexible IT infrastructure to experiment, analyze, and grow its business worldwide. • Using AWS to measure its users’ streaming experiences through its analytics platform. • Reports a reduction from weeks to seconds in testing time for new features. • Netflix operates a 10 PB data ‘warehouse’ on Amazon S3 comprised of hundreds of millions of objects. • Designed to deliver billions of hours of content monthly using tens of thousands of instances across three regions.
  25. 25. Hospitality Trading Insurance Grocery This is something “born in the cloud” companies have already discovered. Devices Disruption is much easier today
  26. 26. What are some of the use case customers are using AWS for?
  27. 27. Customer Facing Applications External Apps on AWS Scalability and Elasticity Auto-Scaling infrastructure to required capacity and match spending to actual utilization High Availability Application deployments that span across multiple facilities with adequate load balancing Global Reach Highly available global services on edge locations across the world Maintainability Fully managed service portfolio for most common application components DNS CDN Load B. Load B.Front App Backend Database Storage
  28. 28. ” “ Adroll Uses AWS to Grow by More Than 15,000% in a Year AdRoll, an online advertising platform, serves 50 billion impressions a day worldwide with its global retargeting platforms. We spend more on snacks than we do on Amazon DynamoDB. • Needed high-performance, flexible platform to swiftly sync data for worldwide audience • Processes 50 TB of data a day • Serves 50 billion impressions a day • Stores 1.5 PB of data • Worldwide deployment minimizes latency Valentino Volonghi CTO, Adroll ” “
  29. 29. Mobile Applications Identity & Sync Analytics Notifications Data Logic Marketing Phone Tablet Innovation & Agility 0-tier architectures allow simple and quick iterations High Availability Designed and build for scale and availability across multiple facilities Cost Effectiveness No underutilized servers, completely usage based billing Maintainability Version management and cross-device synchronization and testing TestingTester
  30. 30. Some of the best Mobile Apps run on AWS
  31. 31. ” “ • Supercell needed an infrastructure that allows its developers to deliver the best games • It uses Amazon Web Services to manage the growth of its popular tablet and mobile titles • Scalable cloud allows million-player growth, including expanding into new markets • High-powered analytics give Supercell insights to develop games as a service • Faster server instances provide compute power for new features Supercell Delivers World-Class Mobile Games with AWS Supercell is a Finnish game company known for the hit games Clash of Clans, Hay Day, and Boom Beach. The world of gaming never sleeps ... We owe every player a great experience, and AWS is our platform to make that happen. Sami Yliharju Services Lead, Supercell ” “
  32. 32. Corporate Network App A App B App C Container DevOps TemplateVDI Innovation & Agility Automated builds and deployment of code Consistent Regression Testing Numerous disposable environments that can be (re)built within a click allowing regression tests in identical setups Cost Effective Environments can be disposed or stopped when unused Scalability Conduct performance and stress tests with potentially thousands of simulation nodes Development and Test
  33. 33. ” “ iZettle Boosts System Performance by 100% Using AWS iZettle provides payments solutions for individuals and small businesses. Queries that took six seconds now take three seconds in our AWS infrastructure. • Needed an infrastructure that could support fast growth • Moved its mission-critical payments platforms to AWS • Boosted system performance by 100% • Ensured support for global expansion ambitions • Accelerated setup of dev environments from one month to 90 minutes Johannes Löfgren Head of DevOps and Infrastructure, iZettle ” “
  34. 34. Application Server Virtual Server File Server Database Server Backup System Backup to Cloud Storage • Eliminate tape, hardware, off-site storage • Reduce capital expense for backup infrastructure • Never worry about backup durability • Never run out of backup capacity • Data stored off-site, with high durability, in multiple locations Backup and Archive Amazon S3
  35. 35. Application Server Virtual Server File Server Database Server Amazon S3 Solutions supporting backup to S3 Veeam Backup & Replication Symantec Net Backup Oracle RMAN and Secure Backup Module CommVault Simpana AltaVault (SteelStore) Backup System Backup and Archive
  36. 36. High Performance Computing Corporate Network Elasticity & Cost Dynamic scalability when compute jobs are required with utility or spot pricing Manageability Managed services to facilitate aggregation and storage Scale Scale to virtually unlimited amount of cores Separation of concerns Decouple storage and compute – utility model with on-demand compute Storage Grid Reporting Streams
  37. 37. • Actuarial calculations with 5 million policies over 30-50 year simulation periods • Taps onto Amazon’s GPU-optimized compute capacity to build large calculation clusters to perform Monte Carlo simulations • Using AWS helped them to reduce 10- day process to 10 minutes Transformative HPC Perform thousands of simulations GPU optimized compute cluster Calculate customer’s market risk exposure
  38. 38. ” “ National Instruments Saves $1 Million in Hardware Costs National Instruments is a global company that provides advanced technology to engineers and scientists. With Amazon EC2 Spot instances, we save 85–90% in costs. That, in turn, allows us to experiment with less risk. Joe Gardner Principal Cloud Architect, National Instruments ” “ • National Instruments (NI) wanted to lower costs and improve development times as it tested new products • With Amazon EC2 Spot instances, NI can run internal workloads at a fraction of the price of on-demand processing • NI has been saving 85–90% in compute costs as it tests new product features. • NI has saved more than $1 million in on-premises infrastructure costs • NI is also shaving months off of the software development cycle
  39. 39. Big Data Analytics Ecosystem Leverage existing open-source and commercial frameworks at utility pricing Manageability Managed compute cluster and machine learning environments Corporate Network Storage Reporting Data Warehouse Elasticity & Cost Dynamic scalability when compute jobs are required with utility or spot pricing Separation of concerns Decouple storage and compute – utility model with on-demand compute Streams Machine Learning Compute
  40. 40. ” “ • Wanted a platform to provide greater speed and scalability for analyzing petabyte-scale data • Migrating mission-critical operations to AWS • Can provide analysts with real-time access to 75 billion records collected daily • Can move faster, more efficiently in serving core business processes FINRA Performs Daily Petabyte-Scale Analysis on Trading Data Using AWS The Financial Industry Regulatory Authority (FINRA) is the largest independent regulatory authority in the United States. It is based in Washington, D.C. We chose AWS to deliver innovation at a much larger scale and much faster to our core business. Saman Michael Far Sr. Vice President of Technology ” “
  41. 41. • Market surveillance platform ingests 30 billion market events every day and regulates financial trading practices • Leverages Amazon’s virtually unlimited storage to store events and allow analysts to interactively query market dynamics using fully managed map- reduce (Hadoop/Hive) and Hbase clusters Re-Architecting Compliance Unlimited Storage Distributed Computing Interactive Market Queries Ensure compliance 30 billion market events
  42. 42. Cost-Aware Architectures • Decouple Compute and Storage and grow them independently Storage • Build workflows that are aligned with your business model by creating cost-aware architectures that only scale to serve your customer to the accepted SLA Compute
  43. 43. Amazon S3 Raw Video Amazon S3 Transcoded Video Amazon SQS Amazon SQS Free User Premium User EC2 instance EC2 instance EC2 instance EC2 instance Auto Scaling group Users
  44. 44. How about Security & Compliance?
  45. 45. OR Move Fast Stay Secure
  46. 46. AND Move Fast Stay Secure
  47. 47. Gain access to constantly improving security baselines Build on a constantly improving security baseline, every customer benefits from the tough scrutiny of other AWS customers! ISO 27001 ISO 27017 ISO 27018
  48. 48. Example: Data Sanitization at AWS
  49. 49. • AWS makes no secondary use of customer content • Manage your privacy objectives any way you want • Keep data in your chosen format and move it, or delete it any time • There is no automatic replication of data outside of your chosen AWS Region • Customers can encrypt their content any way they choose You always have full ownership and control
  50. 50. Achieve and Verify Compliance Log & store all activity Audit Create inventory React on change Verify compliance Analyze App Security Pick from Service Catalog AWS CloudTrail AWS Config Amazon Inspector AWS Service Catalog AWS Config Rules Security and compliance becomes visible and automated!
  51. 51. Many Worry Cloud Adoption is Binary Build a “Private” Cloud Rip everything out and move to the cloud 0 1
  52. 52. The Good News is it isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Integration
  53. 53. Trend: Virtual Private Cloud Your Data Center Virtual Private Cloud (VPC)
  54. 54. Extending your DC to your Cloud Provider Your Data Center AWS VPC
  55. 55. Beyond Virtual Servers • AWS Managed Services are designed to be highly- available, resilient, secure, elastic and cost-effective • Maintenance becomes the responsibility of AWS • But more importantly: Charged by consumption! Amazon Machine Learning Amazon S3 Amazon DynamoDB AWS Mobile Hub Amazon QuickSight Amazon Workspaces AWS Elastic Beanstalk Amazon CloudFront Machine Learning Storage CDN Database Mobile Analytics VDI App Container
  56. 56. Let us handle Software Licensing • AWS Marketplace offers production- ready cluster deployments for various software solutions • Launch applications with 1-Click • Pay software licenses completely on-demand or bring your own license (BYOL)
  57. 57. Q&A
  58. 58. twitter.com/awsawscloudseasia aws-asean-marketing@amazon.com facebook.com/amazonwebservices/ youtube.com/user/AmazonWebServices slideshare.net/amazonwebservices Thank you for joining us today. Please Complete the Survey & Let Us Know What You Think of the webinar. And Tell Us Your interest to Receive Credit Code
  59. 59. Thank you for joining us today. Register now for upcoming sessions for today, if you would like to join. https://pages.awscloud.com/aws-workshop-online.html 12pm – 1pm (SGT) Build a Website on AWS for Your First 10 Million Users 2pm – 3pm (SGT) Modern Data Architectures for Business Insights at Scale 4pm – 5pm (SGT) Modern Data Architectures for Real-time Analytics and Engagement
  60. 60. Thank you

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