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A B O U T J U M O
2
Combining	technology	with	
data	to	create	progressive	
financial	choices	for	anyone,	
anywhere.
PEOPLE	DRIVE	OPPORTUNITY
From	working	capital	to	
savings	and	insurance,	from	
unsecured	loans	to	secured	
asset	finance,	from	$2	to	
$200	000.
JUMO IS REALLY EXCITING AND NOT
NECESSARILY ABOUT FINANCE IN THE
TRADITIONAL SENSE, BUT ABOUT DATA AND
REALLY USING THAT DATA TO EMPOWER
ENTREPRENEURS.
ALON LITS, UBER, APRIL 2017
30sTO DISBURSE FUNDS
TO A CUSTOMER
7LIVE COUNTRIES
50TBOF BEHAVIOURAL DATA
$700M
IN DISBURSEMENTS
JUMO AIMS TO REVERSE THE WHOLE
PROCESS OF IDENTIFYING PRODUCTS FOR
CUSTOMERS.
THE NEXT WEB
JUMO HAS A VISION BEYOND THE SUCCESS OF
ITS TECHNOLOGY PLATFORM. THEIR TRACK
RECORD SIGNALS DEEPER COMMITMENT
TO QUALITY FINANCIAL SERVICES.
CFI, OCTOBER 2016
118M
PEOPLE UNDER
INTEGRATED COVERAGE
SAVINGS
WITH 3 BANKS
LAU N C H ING IN 3 M AR KETS IN 2018
GIIRS RATED
PLATINUM CUSTOMER
RATING IN 2017
MASTERCARD FOUNDATION
CLIENT AT THE CENTRE AWARD
340EMPLOYEES
OVERVIEW
9MCUSTOMERS
D A TA D R I V E N P R O D U C T D E V E L O P M E N T
6
T Y P E S O F D ATA
Build the next
generation of
financial services
for your users.
QUANTITATIVE	DATA
Quantitative	data is data expressing	a	certain	
quantity,	amount	or	range.	Usually,	there	are	
measurement	units	associated	with	the data,	
e.g.	metres,	in	the	case	of	the	height	of	a	
person.
QUALITATIVE	DATA
Qualitative	data refers	to	the data that	
approximates	or	characterizes	but	is	unable	
to	statistically	measure	any	attributes.	This	
type	of data is	descriptive	in	nature.	
Quantitative data in	statistics	is	also	known	as	
categorical data.
Build the next
generation of
financial services
for your users.
DATA	SCIENCE	TEAM
CUSTOMER	INTEL	TEAM
B e c o n f i d e n t i n y o u r b i g i d e a s
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B u i l d i t p r o p e r l y b u t l e a n
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B u i l d i t p r o p e r l y b u t l e a n
A s k c u s t o m e r s w h a t t h e y t h i n k
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B u i l d i t p r o p e r l y b u t l e a n
A s k c u s t o m e r s w h a t t h e y t h i n k
Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B u i l d i t p r o p e r l y b u t l e a n
A s k c u s t o m e r s w h a t t h e y t h i n k
Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
B e c o n f i d e n t i n y o u r b i g i d e a s
A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
B u i l d i t p r o p e r l y b u t l e a n
A s k c u s t o m e r s w h a t t h e y t h i n k
Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
QUALITATIVE	DATA
• Ask	open	questions	and	listen
• Ask	to	understand	their	problems
• Don’t	expect	people	to	solve	it	for	you
• Respect	sample	sizes
• Don’t	ask	what	people	would	do	in	the	
future
Build the next
generation of
financial services
for your users.
QUANTITATIVE	DATA
• Have	a	hypotheses
• Define	a	success	criteria
• Test	scientifically
• Expect	most	tests	to	fail
• Don’t	test	for	the	sake	of	it
• Don’t	stop	testing
Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r ?
O n w h i c h p i c t u r e w o u l d y o u c l i c k ?
O n w h i c h p i c t u r e w o u l d y o u c l i c k ?
O n w h i c h p i c t u r e w o u l d y o u c l i c k ?
Jumo Data Driven Product Innovation, Startup Day Cape Town 2018

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Jumo Data Driven Product Innovation, Startup Day Cape Town 2018

  • 1.
  • 2. A B O U T J U M O 2
  • 5. JUMO IS REALLY EXCITING AND NOT NECESSARILY ABOUT FINANCE IN THE TRADITIONAL SENSE, BUT ABOUT DATA AND REALLY USING THAT DATA TO EMPOWER ENTREPRENEURS. ALON LITS, UBER, APRIL 2017 30sTO DISBURSE FUNDS TO A CUSTOMER 7LIVE COUNTRIES 50TBOF BEHAVIOURAL DATA $700M IN DISBURSEMENTS JUMO AIMS TO REVERSE THE WHOLE PROCESS OF IDENTIFYING PRODUCTS FOR CUSTOMERS. THE NEXT WEB JUMO HAS A VISION BEYOND THE SUCCESS OF ITS TECHNOLOGY PLATFORM. THEIR TRACK RECORD SIGNALS DEEPER COMMITMENT TO QUALITY FINANCIAL SERVICES. CFI, OCTOBER 2016 118M PEOPLE UNDER INTEGRATED COVERAGE SAVINGS WITH 3 BANKS LAU N C H ING IN 3 M AR KETS IN 2018 GIIRS RATED PLATINUM CUSTOMER RATING IN 2017 MASTERCARD FOUNDATION CLIENT AT THE CENTRE AWARD 340EMPLOYEES OVERVIEW 9MCUSTOMERS
  • 6. D A TA D R I V E N P R O D U C T D E V E L O P M E N T 6
  • 7. T Y P E S O F D ATA
  • 8. Build the next generation of financial services for your users. QUANTITATIVE DATA Quantitative data is data expressing a certain quantity, amount or range. Usually, there are measurement units associated with the data, e.g. metres, in the case of the height of a person.
  • 9. QUALITATIVE DATA Qualitative data refers to the data that approximates or characterizes but is unable to statistically measure any attributes. This type of data is descriptive in nature. Quantitative data in statistics is also known as categorical data.
  • 10. Build the next generation of financial services for your users. DATA SCIENCE TEAM
  • 12. B e c o n f i d e n t i n y o u r b i g i d e a s
  • 13. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e
  • 14. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e B u i l d i t p r o p e r l y b u t l e a n
  • 15. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e B u i l d i t p r o p e r l y b u t l e a n A s k c u s t o m e r s w h a t t h e y t h i n k
  • 16. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e B u i l d i t p r o p e r l y b u t l e a n A s k c u s t o m e r s w h a t t h e y t h i n k Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
  • 17. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e B u i l d i t p r o p e r l y b u t l e a n A s k c u s t o m e r s w h a t t h e y t h i n k Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
  • 18. B e c o n f i d e n t i n y o u r b i g i d e a s A s k c u s t o m e r s w h a t t h e y p r i o r i t i z e B u i l d i t p r o p e r l y b u t l e a n A s k c u s t o m e r s w h a t t h e y t h i n k Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r
  • 19. QUALITATIVE DATA • Ask open questions and listen • Ask to understand their problems • Don’t expect people to solve it for you • Respect sample sizes • Don’t ask what people would do in the future
  • 20. Build the next generation of financial services for your users. QUANTITATIVE DATA • Have a hypotheses • Define a success criteria • Test scientifically • Expect most tests to fail • Don’t test for the sake of it • Don’t stop testing
  • 21. Te s t w h a t c u s t o m e r s a n d y o u c a n ’ t a n s w e r ?
  • 22. O n w h i c h p i c t u r e w o u l d y o u c l i c k ?
  • 23. O n w h i c h p i c t u r e w o u l d y o u c l i c k ?
  • 24. O n w h i c h p i c t u r e w o u l d y o u c l i c k ?