7. Infrastructure-as-a-service Magic Quadrant 2014
“AWS is the overwhelming
market share leader, with
more than five times the
compute capacity in use
than the aggregate total of
the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 2014. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
8. “Increasingly, organizations are asking what can’t go to the cloud,
rather than what can…”
“[Enterprise customers are] skipping the years of early getting-their-feet-
wet, and immediately jumping in with more significant projects,
with more ambitious goals…”
“As 2014 dawns, we’re moving into an era of truly
mainstream adoption of cloud…”
16. The big silence ...
The end of Open Outcry
• London Stock Exchange
• Australian Stock Exchange
• New York Stock Exchange
1986
1990
2007
17. The big silence ...
Why move to electronic market trading?
• Speed of execution
• Massive growth in trading volumes
• Market transparency
• Best price guarantee
• Compliance / Market Integrity
18. The big silence ...
OpenMarkets Business Model
• Execution-only Stockbroker (non-advisory)
• Trading Webservices/APIs
• Fully cloud based
• Highly scalable
• Lowest cost ($13.95 per trade)
• Independent
19. The big silence ...
OpenMarkets would not exist without The Cloud
• Online Brokers owned by Banks today
• Massive Capex
- Computing Infrastructure
- Data Centres
• Support Skills
- Hardware engineers
- Network engineers
Capex
vs
Opex
25. #2: Platform Breadth
A broad and deep platform helps customers"
build sophisticated, scalable applications!
26. It’s Not Just Having Services in a Couple of Regions
10 regions
26 availability zones
52 edge locations
27. Support
Professional ServicesTraining
Certification
Technology Partner
s Consulting Partner
s EcosystemAWS Marketplac
e
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
Containers & Deployment (PaaS) OpsWork
s CloudFormation
Management &
Administration
IAM
CloudTrai
l Cloud HSM
CloudWatch
Management Console
APIs and SDKs
Command Line Interface
NetworkingVPC
Direct Connec
t Route 53
Analytics
EMR
Redshif
t Kinesi
s Data Pipeline
CloudFront SNS
SQS
SES
SWF
AppStream
CloudSearch
Application Services
WorkSpaces
S3
EBS
Glacier
Storage Gateway
Import/Export
Regions
Availability Zones
Content Delivery POPs
DynamoDB
ElastiCache
Compute
Storage
Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
EC2
Elastic Load Balancer
Auto Scaling
28. Broad Features and Functionality for Each Service
72 new
features since
Feb 2013
IAM
Redshift
Elastic Map
Reduce
Data Pipeline
Route 53
CloudFront
CloudFormation
Elastic Load
Balancer EC2
EBS
S3
DynamoDB
AppStream
Kinesis
Regional expansion to US West (Oregon)
Support for temporary credentials when loading data from Amazon S3
Regional expansion to EU West (Dublin)
SOC1/2/3 Compliance certification
Ability to UNLOAD encrypted files in parallel to Amazon S3
Regional expansion to Asia Pacific (Tokyo)
Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC
Enable logging of UNLOAD statements
New built-in function to compute the SHA1 hash of a value
Added support for UTF-8 characters up to 4 bytes in size
Ability to share snapshots between accounts to simplify manageability.
Support for statement timeouts to automatically terminate queries that exceeded allotted execution time
Added support for timezone conversion in SQL
Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion
Simplified ingestion by automatically detecting date and time formats.
Added support for automatic query timeouts to workload management queues.
Enabled the use of wildcards when assigning queries to workload management queues.
New built-in function to enable customers to calculate the CRC32 checksum of a value
Console improvements to show progress bars for backup and restore operations.
Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which
resources.
Obtained PCI compliance
Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion
Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction
Added support for POSIX regex expressions when using SIMILAR to in SQL queries
Added Cursor support to enable extraction of large data sets over ODBC connections
Built-in function to enable splittin a string using a supplied delimiter to make parsing values easier
Added system tables to enable logging of database activity for auditing
Regional expansion to Asia Pacific (Singapore, Sydney)
Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or
Amazon CloudHSM
Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring,
management, configuration and security.
Integration with Canal to enable streaming data ingestion
Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that
supports SSH access and script execution
Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake
schemas
Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for
control plane events
29. Combine platform agility with global scale
Speed to Unmatched platform and geographic breadth
deployment
+
Support
Certification
Training
Professional Services
Technology
Partners
Analytics
Consulting
Partners
AWS
Marketplace
Containers & Deployment (PaaS) Ecosystem
Management &
Administration
Application Services
Networking
Storage
Compute
Databases
Regions
Availability Zones
Content Delivery POPs
46. #3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
47. AWS Rapid Pace of Innovation!
+48!
Elastic Load!
Auto Scaling!
Amazon VPC!
Amazon RDS!
2009!
!
Balancing!
+61!
Amazon SNS!
AWS Identity !
!
& Access !
!
Management!
Amazon Route 53!
2010!
+82!
Amazon SES!
AWS Elastic !
!
Beanstalk!
AWS !
!
CloudFormation!
Amazon !
!
ElastiCache!
AWS Direct !
!
Connect!
GovCloud!
2011!
+280!
Amazon Elastic!
!
Transcoder!
AWS OpsWorks!
Amazon !
!
CloudHSM!
Amazon !
!
AppStream!
Amazon !
!
CloudTrail!
Amazon !
!
WorkSpaces!
Amazon Kinesis!
2013!
+159!
AWS Storage!
!
Gateway!
Amazon !
!
Dynamo DB!
Amazon !
!
CloudSearch!
Amazon SWF!
Amazon Glacier!
Amazon Redshift!
AWS Data !
!
Pipeline!
2012!
Since inception AWS has:!
!
• Released 927 new services and features !
• Introduced over 35 major new services!
!
!
+24!
Amazon EBS!
Amazon!
!
CloudFront!
2008!
+270!
Amazon Cognito!
Amazon Mobile!
!
Analytics!
Amazon Zocalo!
2014!
*as of July 31, 2014
48. Get Core Functionality in the
Small, “Two Pizza” Hands of Customers, Quickly
Epic"
Collaboration
Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
+ =
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
49. Every New Feature and Service Arrives Ready to Use
On-premises infrastructure
ElastiCache
Support for
Redis 2.8
Upgrades are your responsibility
Upgrades happen automatically
50. Amazon WorkSpaces!
Delivering on the promise of
desktop virtualization
Infrastructure & admin tools
End user desktop and mobile apps
Most successful preview, ever
51. Amazon Zocalo!
Easy Sharing! Simple document feedback! Access from any device!
Integrate your corporate
directory!
Secure! Low cost!
52. Introducing Logs for CloudWatch!
Automatic log aggregation and monitoring!
!
Install a small foot print daemon for all logs!
!
Use the same tool for infrastructure and application
metrics and reporting!
!
Exception handling and notifications!
53. AWS Mobile Services!
Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
SNS Push
Notifications
54. 1
#4: Cost Savings and Flexibility
Trade Capex for
variable expense
3
Pricing model
choice to support
variable & stable
workloads
On-demand!
Reserved!
Spot
4
Save more
money as you
grow bigger
Tiered pricing!
Volume discounts!
Custom pricing
2
Economies-of-scale
provide lower costs
than companies can
do on their own
45 price reductions
since 2006!
55. “Without AWS we
would have needed
to raise $7.1M to
launch instead of
$1.8M”
“Migrating data centers to
AWS contributes to a global
savings of $100M in
infrastructure costs”
“We've halved storage
costs. We're looking
forward to saving
hundreds of millions of
dollars”
57. #1: Development and Testing
70% reduction in"
operational costs
Banking Systems &,
Management Tools
Do more dev and
test work, faster
SAP
Oracle
Reduced dev and test
environment costs
58. #2: New Workloads
Product
prototyping
Audience
management &
creative design
Hotel booking
engine
Biological
data
research
Global deals
engine
Video
streaming
SIM card
credit
App streaming
Firmware
News
distribution
upgrades
Mobile musicMobile game
s
discovery
59. #3: Supplement Existing Workloads with the Cloud!
Web Hosting
Reduced incoming Internet
traffic into NAB’s data centres
by 90%.
Equipment
leasing app
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Operational
applications
Export data to AWS for
analytics processing
60. David Broeren
Head of Digital & Online Channel Services,
National Australia Bank
61. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 61 Group : May, 2013
62. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 62 Group : May, 2013
THE PRODUCT
Branch Digital
63. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 63 Group : May, 2013
THE NETWORK
Branch Digital
64. THE TRANSACTION
Branch Digital
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 64 Group : May, 2013
65. THE EXPECTATION
Branch Digita l
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 65 Group : May, 2013
66. THE OPPORTUNITY
Branch Digital
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 66 Group : May, 2013
67. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 67 Group : May, 2013
THE NEED
Digital Economies AT Scale
68. Getting the process right
Continuous Delivery@NAB
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 68 Group : May, 2013
Agile@NAB
2009
2009
69. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 69 Group : May, 2013
NAB
Artifactory
(2013)
GitHub
(2011)
Jenkins
(nee Hudson 2009)
Enabling the teams with the right tools
70. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 70 Group : May, 2013
AWS
CLOUD
Infrastructure as code 0:00:00
2 Data Centres ready 0:59:00
NAB
…removing the Infrastructure bottleneck
71. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 71 Group : May, 2013
AWS
CLOUD
Infrastructure as code 0:00:00
2 Data Centres ready 0:59:00
Servers Commissioned 1:01:00
NAB
…automate everything!
72. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 72 Group : May, 2013
AWS
CLOUD
Infrastructure as code 0:00:00
2 Data Centres ready 0:59:00
40 Servers Commissioned 1:01:00
nab.com.au deployed 1:02:00
NAB
…automate everything!
73. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 73 Group : May, 2013
TESTING IT OUT
Bees with
Machine Guns
Deliberate, Simulated, Load, that triggers Auto-scaling ; then, Auto-scale-back.
…quality as a forethought!
74. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 74 Group : May, 2013
AWS
CLOUD
NAB
…quality as a forethought!
75. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 75 Group : May, 2013
AWS
CLOUD
NAB
…quality as a forethought!
76. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 76 Group : May, 2013
Where do we run Bees with Machine Guns?
AWS
CLOUD
In our Dev Environment
NAB
…quality as a forethought!
77. PUTTING A MONKEY ON YOUR BACK
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 77 Group : May, 2013
Chaos Monkey
Continuous, Deliberate, Random, Destruction and Repair.
…resilience, continuously tested!
78. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 78 Group : May, 2013
AWS
CLOUD
NAB
…resilience, continuously tested!
79. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 79 Group : May, 2013
Where do we run Chaos Monkey?
AWS
CLOUD
In Production : 24 x 7 x 365
NAB
+
…resilience, continuously tested!
80. Development Operations
Change +
Monitor
Respond
Optimise = Turn the lights off when going home
TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 80 Group : May, 2013
SO WHAT?
+
=
Major -------------------
Change
Minor Change
= Remove threshold monitors
+ =
Server loss:
H---ig--h-- -S--e--v-e--r-i-t-y-- I-n--c--i-d-e--n--t
Information Event
81. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 81 Group : May, 2013
CURRENT FOCUS
Transactional Environments
Dev/Ops environments
- Build Environments for Internal Datacentre systems
ErNIE
- Elastic Non-Integrated Environments
Bert???
82. TECHNOLOGY – ITS & DOCS Joint Opportunity
DOCS Technical Services 82 Group : May, 2013
84. #4: Supplement Workloads with Existing!
On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
85. #5: Migrating Existing Applications!
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
86. #6: Data Center Migration!
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
87. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is not
one of those things”
Hosting all core systems, SAP,
Hyperion, Active Directory and
SharePoint!
2000 applications
migrating !
to AWS in 18 months
89. 92% of private clouds are still falling short of the
core requirements: self-service, full automation,
tracking and monitoring.
September 2013 Survey
90. Meet regulatory requirements
Build compliant environments
What are customers really looking for?
Adhere to existing internal policies
Deploy in a familiar environment
91. The Good News is That You Can Get All of This on AWS!
Private network
Private compute
Private storage
Private key
management
Governance
92. Which Is the Better Path?!
Spend millions to create a
circa-2010 AWS clone that
is largely frozen in time
Satisfy your isolation requirements
No upfront costs
Continued benefit of economies of scale
100s of new features & services every year
93. Integration with On-premises Resources!
Integrated
networking
Integrated
access control
Integrated
cloud backups
Single pane
of glass
# 192.168.1.11
# 192.168.1.10
Microsoft Active
Directory
Custom LDAP
App 1
AWS Storage
Gateway
94. Some final thoughts about Amazon…
1
Customer
obsession
2
Invention
3
Long-term
orientation
