Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Mobile Messaging from Analytics to Engagement: Mobile Week SF

790 vues

Publié le

AWS Mobile Week at the San Francisco Loft

Mobile Messaging from Analytics to Engagement
In this session, you’ll learn how to use Amazon Pinpoint to implement user engagement strategies via data and event capture, advanced analytics, integrated multi-channel messaging (mobile push, SMS, email) to drive campaigns (both transactional and targeted) based on demographics and audience segmentation.
Level: Beginner
Speaker: Zach Barbitta - Sr. Product Manager, AWS

  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Mobile Messaging from Analytics to Engagement: Mobile Week SF

  1. 1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Zach Barbitta, Sr. Product Manager Amazon Pinpoint Amazon Comprehend Perform Social Media Sentiment Analysis with Amazon Pinpoint & Amazon Comprehend 10/18/2018
  2. 2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Agenda 1. Brief intro to Amazon Pinpoint 2. Overview of Architecture 3. Pinpoint + Comprehend Demo 4. Pinpoint Trivia
  3. 3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How can I easily deploy an ML based solution to help with user engagement?
  4. 4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Collect Device Data Collect Interaction Data Create More Defined Segments How can Amazon Pinpoint transform user engagement? With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome the hurdles to successful customer messaging across channels. Send Notifications that Matter Learn Customer Characteristics and Preferences
  5. 5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. What are we solving for? X Customers want to be heard, but how to scale? X Can I scale cost effectively? X Can ML make inferences for me? X What does the ideal customer experience look like?
  6. 6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Real world applications Influencer Engagement Real-time Engagement Bad-to-Good Engagement Customer Support
  7. 7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  8. 8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint Tweet at @AWSMobileCon https://379138811316.signin.aws.amazon.com/console Re:invent session: 91965, Thursday, 12:15pm, MGM
  9. 9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Rules of the game • 4 questions • Text the numerical answer to: 1-206-489-3678 • If you answer all questions correct, you’ll be entered to receive a free Amazon Dot (3rd generation – the new one)
  10. 10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 1: In what year was Amazon Pinpoint released? 1. 2016 2. 2017 Text the numerical answer to 1-206-489-3678 (either “1” or ”2”)
  11. 11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 2: Amazon Pinpoint has three major components to the service? 3. Analytics, Segmentation and Campaigns, and Transactional Messaging 4. Analytics, Segmentation and Campaigns, and Alexa Notifications Text the numerical answer to 1-206-489-3678 (either “3” or ”4”)
  12. 12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 3: Amazon Pinpoint has a flat, per user monthly fee? 5. Nope 6. Yep Text the numerical answer to 1-206-489-3678 (either “5” or ”6”)
  13. 13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Pinpoint trivia Question 4: Amazon Pinpoint has full integration with ML services, enabling personalization and recommendations for your notifications? 7. No, it does not. 8. Yep, it does. Text the numerical answer to 1-206-489-3678 (either “7” or ”8”)

×