Hooroo session for the Australia Customer Appreciation Day, November 13, 2012

1. Hooroo – A Qantas Startup
Bruce Fair – Head of Commercial, Hooroo
Stephen Bartlett – Snr Consultant, DiUS Computing

2. 2

4. Hooroo - A Qantas Startup
• Qantas Group & the online accommodation opportunity
• The making of Hooroo
• How cloud technology is enabling our business

5. The Opportunity
68%
of
hotel
bookings
made
65%
Market
Share
8.5m
Frequent
Flyer
Members
Asia s
largest
low
cost
carrier
without
a
flight
• Online Travel Agency (OTA) domestic market is growing, worth over
$2billion in 2012
• Innovation and leveraging lower cost opportunities was a key principle in our
business from day one

6. The Brief
Benefits
to
Group
Hotel
Bookings
AccommodaBon
profits
retained
within
group
32%
Fly/Stay
Greater
control
of
product
&
tailored
soluBon
for
airline
customers
Ownership
of
supplier
relaBonships
Leveraging
iconic
Australian
travel
68%
Drive/Stay
brands
Hooroo
brand
providing
access
to
new
market
segments
c
6

7. The making of Hooroo: Timeline
Business Case Launch 1 Launch 2 on Launch 3 Launch 4 on
approved Supplier Portal Redesign and
by QF Board launch on
H1 Aug Nov June July
2011 2011 2011 2012 2012
Message to
market as Ongoing procurement and development
Jetstar Hotels

8. The making of Hooroo: Architecture
Websites
Supplier
Portal
Monitoring:
API
Performance
&
ApplicaBon
Errors
c
8

9. The making of Hooroo: Architecture
Websites
Supplier
Portal
Monitoring:
API
Performance
&
ApplicaBon
Errors
c
9

10.
4 major product releases in 11 months
10

11.
How
is
this
possible!
slide
How is this possible?
11

12.
Create an environment that
attracts talent
c
Photo
credit:
Adrian
CB
12

13.
13

14.
Deploy on demand
14

15.
15

16.
16

17.
6 months later
17

18.
c
18

19.
Red hot deals
c
19

20. Meeting peaks with
scale and elasticity

21.
c
21

22.
c
Simplest way to get started
22

23.
Fault tolerance
23
Photo
credit:
h[p://www.flickr.com/photos/osde-­‐info/5223696320/

24.
We use Agile practices

25.
But Agile
isn t enough

26.
We knew the goal was to
sell hotel rooms 26

27.
Culture of learning
started from Day 1

28.
Build and release
just enough

29.
Uncertainty means we
keep it lean

30.
Example
Iterating Hotelier contracts

31.
c
Version 1.0 - Paper
31

32. Learnings
Labour intensive
Slow conversions

33.
Version 2.0
c
Online Digital Contract 33

34. Learnings
75% of contracts have
to be rejected

35.
Version 2.x
c
5% Rejection rate 35

36. Audible and visual
feedback

37.
Continuous Delivery
37
Photo
credit:
Steven
Depolo,
h[p://www.flickr.com/photos/stevendepolo/

38.
Deploy on demand

39.
Still a level of coordination
and planning needed

40.
Anyone in the
company can do it

41.
Deploy from anywhere
Photo
credit:
Photo
credit:
Adrian
CB
c
41

42.
Build confidence in

43.
Feature toggles

44.
Decouple deployment
from delivery

45.
Observe production
Photo
credit:
theaucitron,
www.flickr.com/photos/theaucitron
45

46.
c
Splunk for log analysis
46

47. Low cost
Reliability
Scalability
Speed to Market
Ease of Management
Cloud technology underpins our business 47