Consumers change their media consumption habits fast. So you need to build and update mobile, TV, Web, and console apps just as fast to make content accessible to the broadest possible audience when, where, and how they want it. Reaching larger audiences means supporting an ever-increasing variety of consumer devices. In order to deliver content to all of these devices, the requirements on media processing have significantly increased in complexity. Cloud computing removes many of the physical limitations related to media processing. The scale of cloud resources can change the problem from a linear one to non-linear and enable companies to optimize how they process and distribute media in ways that have never before been available. Amazon Web Services offers increased agility to respond to opportunities more quickly than your competitors and the scalability to meet goals faster.

1. Streaming in the AWS Cloud
Hugo Lerias
Business Development Digital Media

2. Agenda
– Using the cloud for streaming
– AWS‘s solution
– Open Streaming
– Monetizing with Ads
– Pay-per-use and Subscription Streaming
– Data Analysis

3. Streaming on-premise is expensive Capacity of Resources
Actual Demand
Wasted Wasted Wasted Wasted Wasted
Demand Capacity Capacity Capacity Capacity Capacity
6M Users
3M Users
2M Users
3:00 9:00 15:00 21:00 3:00 Time

4. And risky as peak demand keeps growing Capacity of Resources
Actual Demand
Capacity of Resources
Lost Customers,
Actual Demand Rush Hardware
Demand
Lost Customers,
18m Rush Hardware
12m
Lost Customers,
9m Rush Hardware
Wasted Wasted
Capacity Capacity
6m
Q1 Q2 Q3 Q4 Q5

5. With AWS, organizations lower costs and reduce risk by matching IT resources to
demand
AWS
Demand Demand
600k Users
300k Users
200k Users
Q1 Q2 Q3 Q4 Q1 Time

6. Benefits of streaming on AWS
Low Cost Scalable Faster Time-to-Market
Reliable Secure

7. PBS Distributes its online and mobile media on AWS,
launching new media services fast
Use of AWS:
Corporate website, 40 producer websites,
streaming for iPhone and iPad applications
Use Amazon EC2, Amazon S3, Amazon RDS,
and stream 1.5 PB/m on Amazon CloudFront
Business Benefits:
Launched and scaled multiple media
services fast
Improved server set up time from
months to 15 minutes
Improved Reliability to 99.99%
“I can’t imagine having been able to do very many of the things that we’ve done, in
the timeframe that we’ve done them, without the benefit of a platform like this.” –
Jon Brendsel, VP, Products

8. AWS’s products for streaming
Amazon Route53 Latency based DNS
Service
Elastic Load Balancer Load Balancers
Amazon CloudFront Global Content Delivery
Network
Amazon EC2 with Media Media Streaming
Server Software
Amazon EC2 with License DRM
Server Software
Amazon S3 Storage for Media

9. Free and public on-demand streaming for RTMP or HLS / HDS doesn’t need
a media server

10. Lets add media servers for open and public live streaming

11. Okay, lets make some money with our on-demand and live content

12. Ads aren’t my thing, I’d rather monetize premium content with a pay-per-
view or subscription model. Lets add a license server.

13. Now lets capture and analyze customer data

14. Media Server Options on AWS
Adobe FMS (AMS) Microsoft IIS Wowza
Licensing Model Pay-as-you-go DevPay Pay-as-you-go DevPay Pay-as-you-go DevPay,
BYOL
Pay-as-you-go DevPay $5 one-time fee + $5 Windows on AWS EC2 Wowza+AWS per hour
Cost monthly fee + per-hour usage usage fee
Adobe+AWS per-hour
usage fee
BYOL Cost N/A N/A Wowza License Cost +
AWS per hour usage
fees
More information http://docs.amazonw http://aws.amazon.co http://www.wowza.co
ebservices.com/Amaz m/ec2/pricing/ m/pricing/ec2-
onCloudFront/latest/D streaming
eveloperGuide/FMS4.
5SubscribingToFMS.ht
ml

15. Launch a live streaming configuration in mintues with Amazon
CloudFormation
• Build a Full Elastic and Scalable Streaming
Architecture stack using our scripting
technology and launch in one click.
Define a JSON Use CLI, API, or
• Tutorial available on : template of
AWS Resources
Management
Console to
http://aws.typepad.com/aws/2011/04/liv to provision
(EC2 instances,
register and
create an AWS
e-streaming-with-amazon-cloudfront-and- AZ lists, AMIs,
EIP, RDS, etc)
stack AWS resources get
created across tiers
adobe-flash-media-server.html Parameterizatio
Service
automatically
and AZs forming a
CloudFormation Stack
n supported determines
interdependenci
es

16. Contact a cloud expert or try AWS for Free
http://aws.amazon.com/digital-media

17. Thank you
Hugo Lerias
Business Development Manager, Digital Media Europe