In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Ian Massingham introduces the benefits of cloud computing with AWS, discusses examples of some of the organisations that are using AWS today and talks through the range of AWS services that you can use to run your applications, workloads and services in the AWS cloud.

1. WEB SUMMIT
DUBLIN 2014
#AWS #WEBSUMMIT
What is Cloud Computing?
Ian Massingham — Technical Evangelist
ianmas@amazon.com
@IanMmmm

2. Learning about Cloud Computing with AWS
What is Cloud Computing and what are its benefits?
Who is using AWS and what are they using it for?
How can I use AWS services to develop, deploy and scale my applications?

3. What is Cloud Computing?
A broad and deep platform that helps customers
build sophisticated, scalable applications

4. Why are companies adopting cloud
computing and AWS so quickly?

5. #1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

6. A Culture of Innovation: Experiment Often & Fail Without Risk

7. Who is using AWS and what are
they using it for?

8. Startups on AWS
http://aws.amazon.com/solutions/case-studies/

10. 150,000
people are hosted
on any given night

11. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

12. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

13. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

14. Why AWS?

15. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

16. Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

17. How can I use AWS services to develop,
deploy and scale my applications?

18. Foundation
Services
Infrastructure
Collaboration and Sharing
Storage
(Object, Block and Archive) Security & Networking
Regions Availability Zones
Access Control
Platform
Services
Databases
Relational
NoSQL
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile Services
Identity
Sync
Mobile
Analytics
Notifications
Enterprise
Applications Virtual Desktops
Data
Workflows
Usage
Tracking
Monitoring
and Logs
Compute
(VMs, Auto-scaling and Load Balancing)
CDN and Points of Presence

19. 11 regions
28 availability zones
51 edge locations
Infrastructure

20. Comprehensive Security Capabilities, Validated by Experts
PEOPLE & PROCESS
SYSTEM
N E T W O R K
P H Y S I C A L
Familiar security model Customer ecosystem Partner ecosystem Every customer benefits
https://aws.amazon.com/security/

21. Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

22. T2 instances
Consistent baseline performance with the ability to
burst to full CPU core performance
$0.013 per hour / $9.50 per month

23. Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

24. Storage
Storage
(Object, Block and Archive)

25. EBS General Purpose (SSD)
Consistent performance with the ability to
burst up to 3,000 IOPS
SSD backed - the new default for EC2

26. Databases
Relational
NoSQL
Caching

27. Analytics
Hadoop
Real-time
Data warehouse
Data workflows

28. App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

29. Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

30. Mobile Services
Identity
Sync
Mobile Analytics
Notifications

31. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services

32. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
+ = Collaboration

33. Amazon EC2
Amazon EBS
AWS Import
& Export
AWS Identity
& Access
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
CloudWatch
GovCloud
AWS Direct
Connect
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
CloudSearch
Amazon
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
Gateway
Amazon SWF
Amazon
AppStream
Amazon Elastic
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
CloudHSM
Amazon
CloudTrail
AWS Data
Pipeline
Amazon
WorkSpaces
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1057 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
+400
Amazon Cognito
Amazon Mobile
Analytics
AWS Zocalo
AWS Directory
Service
2014

34. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/

35. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.

36. WEB SUMMIT
DUBLIN 2014
#AWS #WEBSUMMIT
DON’T FORGET YOUR CREDITS
Ian Massingham — Technical Evangelist
@IanMmmm
AWS Global News and Service Launches @AWScloud
AWS UK & Ireland News, Events & Webinars @AWS_UKI