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CONTEMPORARY BUSINESS ENVIRONMENT
By
Ambar Utkarsh 2K12B39
Vandana Pandey 2K12B33
Shweta Srivastava 2K12B21
Arpit Gupta 2K...
Introduction
 Jugaad is a Punjabi term which means alternative
arrangement, a quick fix through the use of an
unconventio...
Contd..
 The practitioners of Jugaad use the combination of present knowledge and
innovation in utilizing whatever resour...
SWOT analysis of Jugaad
• Getting recognized
globally
• Potential of solving
problems with
limited resources
• New emergin...
Relevant cases
 Dial a Motor
o This system enables the user to switch ON or OFF an electrical
motor with the use of Mobil...
Contd..
 Dabbawalas
o Each dabbawalla is an entrepreneur & an equal
shareholder in the Dabbawalla Trust.
o Yet there is a...
Contd..
 Motor Cycle Rickshaw
o This is an innovative Jugaad in which motor cycle is coupled with
the rickshaw cart used ...
The Indian way
 There are some strong reasons behind the
Jugaad mindset of Indians :
Conditions after achieving independe...
Contd..
 Hofstedes cultural dimensions theory and Jugaad
mindset :
• Professor Geert Hofstede Proposed a frame work
of as...
Contd..
 Super culture and Sub cultures of India :
India has a super
culture of tolerance, family values, emotional outlo...
ADVANTAGES OF JUGAAD
 Can do attitude
 Best use of the available resources
 Trust in ‘karma’
 Use of innovation and in...
Jugaad Solution Style
Solution
Innovate
Identify
Problem
Be
Unconventional
Know
Priorities
Alternate
Solution
Be Frugal
Ma...
Jugaad Going Global
 Jugaad has recently gained more attention in the West.
 “Jugaad Innovation” is very relevant in tod...
Summary
 Not a substitute for organized R & D.
 India needs to capitalize on the ‘Jugaad’ mentality
 Need for more fina...
Contd..
References
 Technological Innovations in Rural India (Thesis Submitted by:
Jitender Singh Virk)
 Is Jugaad Going Global?...
Thank you
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Jugaad (जुगाड़)

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This presentation is focused on the very basic model which is followed in India and has been recognized all over the world as well. Please go through the PPT in order to get to know more about the JUGAAD system of India. We are really good in that.

Publié dans : Formation, Technologie, Business
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Jugaad (जुगाड़)

  1. 1. CONTEMPORARY BUSINESS ENVIRONMENT By Ambar Utkarsh 2K12B39 Vandana Pandey 2K12B33 Shweta Srivastava 2K12B21 Arpit Gupta 2K12B37 Smita Biswas 2K12B22
  2. 2. Introduction  Jugaad is a Punjabi term which means alternative arrangement, a quick fix through the use of an unconventional but innovative method.  Jugaad is an ancient Indian management technique which signifies attaining any objective with the available resources at hand.  Jugaad is a mixture of tradition, culture and attitude which can be adopted for solving nonlinear problems where the outcome of the problem is not inherently predictable.
  3. 3. Contd..  The practitioners of Jugaad use the combination of present knowledge and innovation in utilizing whatever resources may be at hand without asking or waiting for additional resources.  The resources can consist of any of the 5Ms.
  4. 4. SWOT analysis of Jugaad • Getting recognized globally • Potential of solving problems with limited resources • New emerging technology • No commercialization • Less Known • No fixed Rule • Great chances of failure • Economical in use • Easy solutions • Customized • Adds value in the product Strength Weakness OpportunityThreat
  5. 5. Relevant cases  Dial a Motor o This system enables the user to switch ON or OFF an electrical motor with the use of Mobile phones. This mobile operated motor control system is very common in rural India to operate the motor pump from any distant location for irrigation purpose.
  6. 6. Contd..  Dabbawalas o Each dabbawalla is an entrepreneur & an equal shareholder in the Dabbawalla Trust. o Yet there is a team lead for every 25-30 dabbawallas, chosen from the team, by the team! o 2,00,000 deliveries and 4,00,000 transactions EVERY DAY! o Annual turnover is INR 50 crores. o Error rate is- 1 in 16 million (Better than GE )
  7. 7. Contd..  Motor Cycle Rickshaw o This is an innovative Jugaad in which motor cycle is coupled with the rickshaw cart used for carrying goods and other material.
  8. 8. The Indian way  There are some strong reasons behind the Jugaad mindset of Indians : Conditions after achieving independence: In 1947,after dividing into India and Pakistan, Almost 10 million people migrated from across the border adding a large number of refugees to an existing population of 200 million.
  9. 9. Contd..  Hofstedes cultural dimensions theory and Jugaad mindset : • Professor Geert Hofstede Proposed a frame work of assessing and differentiating national cultures which was popularly known as cultural dimensions theory. • Out of six dimensions enumerated in this theory there are three which are directly related to the theory of Jugaad mindset. 1) Power Distance Index (PDI) 2) Individualism VS Collectivism 3) Masculinity VS Feminity
  10. 10. Contd..  Super culture and Sub cultures of India : India has a super culture of tolerance, family values, emotional outlook, caring for others and warmth. Within this super culture at a national level there are subcultures like North, South, East and West. Advantages of this super culture: o The happiness Quotient of India is high. o Here family warmth, little unregulation, freedom to move and do what you want are some major reasons for happiness. o In India people found ways to do more with less, they used improvisation, adaptive abilities to progress with lesser resources and yet lived happily for most of the time
  11. 11. ADVANTAGES OF JUGAAD  Can do attitude  Best use of the available resources  Trust in ‘karma’  Use of innovation and independent thinking  Low cost of maintenance  Jugaad as the medium of transport
  12. 12. Jugaad Solution Style Solution Innovate Identify Problem Be Unconventional Know Priorities Alternate Solution Be Frugal Manage Constraint Quick Thinking
  13. 13. Jugaad Going Global  Jugaad has recently gained more attention in the West.  “Jugaad Innovation” is very relevant in today’s context because in West, they are beginning to see two important changes happening:  extreme resource scarcity  more complexity  Companies like Procter and Gamble, G.E., 3M and Google are beginning to adopt Jugaad approach as well, because it ultimately allows to innovate faster, better and cheaper.
  14. 14. Summary  Not a substitute for organized R & D.  India needs to capitalize on the ‘Jugaad’ mentality  Need for more financial support to fund innovative ideas.  The benefits of ‘Jugaad’ should not remain localized.  ‘Jugaad’ may face opposition from govt. and industry.
  15. 15. Contd..
  16. 16. References  Technological Innovations in Rural India (Thesis Submitted by: Jitender Singh Virk)  Is Jugaad Going Global? (By Philip Mcclellan)  Jugaad, An Introduction (By Musafir)  Business Today for Management , 11 December 2011 edition  The Jugaad technology (Sanjeet Singh, Gagandeep Sharma, Mandeep Mahendru)  Theory of Jugaad (By Virender Kapoor)  JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the Pyramids. (by Ramendra Singh, Vaibhav Gupta & Akash Mondal)
  17. 17. Thank you

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