SIPCO is the product created by me with all the details been researched extensively from the market. Please go through it and give your suggestions.

1. CEOs :
 Rachi Gupta (2K12B50)
 Ambar Utkarsh (2K12B39)
 Smita Biswas (2K12B22)
 Vandana Pandey (2K12B33)
CoconutWater

2. Company and Product Profile
COMPANY
NAME
• RASV Pvt
Ltd
PRODUCT
NAME
• SIPCO
SLOGAN
• Piyo fresh,
Jiyo Fresh
LOGO Contact
• Address – 203, G Pocket, Sarita
Vihar, New Delhi
• Phone – 08860335271
• Website –
www.rasvltd.com/sipco

3. Coconut Water

4. Vision & Mission
Vision
• To create value by staying the most trustful ,nutritious
,healthy and natural drink company in the minds and hearts
of our customers.
Mission
• Be responsible towards our planet and natural resources
,along with producing the best quality drinks and providing
our RASVers a great place to work.

5. Product Details
SIPCO
SIPCO is Pure
PremiumCoconut
Water that comes
from the best
coconuts of India.
Hand harvested and
preserved in natural
form provided to
customers
A balanced blend of
5 key electrolytes.
Potassium,Calcium,
Sodium, Magnesium
and Phosphorous
Comes in a
convenient,
recyclable package,
so you can stay
hydrated wherever
you go.
A naturally gluten-
free, lactose-free
and dairy-free
beverage.

6. Product Features
• Packaged coconut waterPackaging
• Outsource Rs 0.50 per packTetra pack
• 200mlSize of the packs
• Rs 20Price
• Classic, Mango, pineapple and mixed fruitFlavors

7. Pricing Strategy
Manufacturing
cost - Rs 5
Rs 7 (Margin)
Rs 20 per
200 ml bottle of
SIPCO
Rs 8
(Retail
Margin)
Quantity
to be
delivered
• 2,70,000Tetra Packs
Cartons
to be
delivered
• 5400 Cartons
Rs 3 (Raw
material)
Rs 0.50(Tetra
pack)
Rs. 1.50
(processing)

8. Use of By Products
Coconut cover sold
to users in the
village near by, for
livestock feed.
The left over cream
of the coconut will
be given to other
companies.
Profit – Rs
40,00,000/- per
annum

9. Backward Integration
Procurement
• West Bengal
• Coconuts
selected on the
basis of
prescribed
specifications.
Raw Material
• Coconut
• Cost : Rs 4/piece
Quantity
• Cartel of
coconut growers
made in the
respective area.
• 1,80,000
coconuts per
month
Office and plant
• Registered
office: Flat -203,
G Pocket, Sarita
Vihar, New Delhi
• Plant : Plot No -
431,Digha ,West
Bengal

10. Infrastructure and LabourLandandbuilding
• Office Location – Delhi
• Plant Location – Digha,West
Bengal
• Land and Building – On lease for
20Years
• Cost of Land and Building – Rs 3
Crore
• Machinery – Rs 70,00,000
Employeesand
Labour
• Engineers- 15 total including
Mechanical , Electrical and IT
support
• Human Resource – 2 Employees
• Finance – 3 Employees
• Marketing - 5 Employees
• Legal advisor -2 Employees
• Workers – 15Workers

11. Business Model
Rajasthan, MP,
UP, Delhi etc.
Main focus are
northern non-
coastal areas of
India.
Product placed
in organized
retails mainly.
Low price of Rs
20 to reach to
general masses.
Benefits to
Coconut
growers as well
for sustainable
business.

12. Marketing Strategy and Brand Building
Market Study
Total expenditure on Market Study –
Rs 30,00,000
Survey done in major target areas of
Rajasthan, Delhi, MP, UP etc.
Major competition was identified
through this market survey.
USP( Unique Selling
Proposition)
Available in four different flavours.
Low cost – Rs 20/-
Natural and 100% organic
5Key Electrolytes, Zero Cholesterol,
Zero Fat, No Added Sugar
Promotional
Strategies
Expenditure on promotions – Rs
70,00,000
Endorsing games, college fests, etc.
Advertisements in print and visual
media
Educating customers about the
advantages of coconut water.

13. Distribution Channel
Procurement
Procuring the
coconuts directly
from cartel of
coconut farmers in
the respective area.
1.8 Lakh coconuts.
Rs 4 per coconut
Coconuts with
specified properties
only accepted. Testingphase
Testing quality of
coconut on given
specified properties
while entering the
plant.
Standardization of
coconut water.
Distributiontoretailers
Distributing our
SIPCO coconut
water in cartons of
50 tetra pack to
retailers.
Budget for
distribution to
retailers – Rs
10,00,000

14. Supply Chain

15. Total assets and liabilities
Liabilities Profit
Loan – Rs
4,00,00,000
Employees
– Rs
51,00,000
Per annum
Land and
building –
Rs
3,00,00,000
Machinery –
Rs
70,00,000
Others – Rs
1,50,00,000
Core
business(SIPCO)
- Rs 2,26,80,000
By Product – Rs
40,00,000
Assets

16. Costs Incurred and Profit(per annum)
• Rs 15,00,000Building and land
• Rs 3,50,000Machinery
• Rs 86,40,000Procurement of coconuts
• Rs 10,00,000Labor cost
• Rs 30,45,000Transportation cost
• Rs 12,15,000Other costs
• Rs 3,88,00,000Revenue
• Rs 2,66,80,000Profit

17. Potential Employers
Zico
(Coca
Cola)
Vita Coco
O.N.E. Noelani

18. THANK YOU
CEOs :
 Rachi Gupta (2K12B50)
 Ambar Utkarsh (2K12B39)
 Smita Biswas (2K12B22)
 Vandana Pandey (2K12B33)