Milady makeup chapter

1. Products. Tools. Sanitation. Color Theory
MILADY
MAKEUP

2. OBJECTIVE
• Guests will rely on you to advise them on tips and techniques that will help them look their best.
• Understanding of basic makeup techniques will allow you to enhance the hair and chemical services
you provide for clients, offering them a total look !
• Knowing facial makeup products allows you to know when and on whom they should be used
• Learning how to properly enhance/camouflage face shapes, structure and challenges will ensure guest
retention, revenue and trust!!!

3. • FOUNDATION
• CONCEALER
• FACE POWDER
• CHEEK COLOR
• LIP COLOR
• EYE SHADOW
• EYE LINER
• MASCARA
PRODUCTS

4. FOUNDATION
• A tinted cosmetic –BASE
MAKEUP
• Used to cover or even out skin
coloring; conceal minor
imperfections of skin
• Helps protect the skin from climate,
dirt, and debris
• Liquid, stick, and cream forms
• Color primer: applied to skin prior
to foundation to disguise skin
discoloration

5. FOUNDATION CHEMISTRY
• Liquid: water-based foundations with emollients
Cream: oil-based;thicker than liquid
Oil-free: intended for oilier skin types

6. • Match to skin tone.
• Blend with disposable makeup sponge.
• Avoid lines of demarcation.
FOUNDATION - APPLYING

8. CONCEALER
• Use to cover blemishes
and discolorations.
• Match color to skin.
• Apply with sponge or
disposable cotton swab.
• Use sparingly and
soften edges.

9. • Adds matte finish, absorbs
oil, and sets foundation
• Mixture of talc or cornstarch
and pigment
• Uses binders like zinc
stearate
• Applied with large powder
brush
FACE POWDER

10. • Called blush or
rouge
• Comes in powder,
gel, or cream
• Used to add
natural glow and
color
CHEEK COLOR

11. • Lipstick or gloss
• Formulas of oils, waxes,
and dyes
• Lip liner
• Used to outline lips;
keeps lip color from
feathering; coordinate
with lip color
LIP COLOR

12. • Makes eyes brighter and
more expressive
• Forms: stick, cream,
pressed, and dry powder
• Colors
• Highlight color
• Base color
• Contour color
EYE SHADOW

13. • Used to outline and
emphasize the eye
• Consists of wax or
hardened oil base
with color
additives
• Applied with short
strokes and gentle
pressure
EYE LINER

14. • Used to add color and
contour brows
• Chemistry similar to
eyeliner pencils
• Should not harshly
contrast with haircolor
EYE BROW COLOR

15. • Used to darken and thicken lashes
• Chemistry: includes water, wax,
thickeners, film formers, and
preservatives
• Pigments (some contain lengthening
fibers)
• Application: disposable wand on all
lashes (no double dipping)
MASCARA

16. • Eye makeup removers
• Greasepaint
OTHER COSMETIC PRODUCTS • Cake (pancake) makeup

17. • Powder brush
• Blush brush
• Concealer brush
• Lip brush
• Eye shadow brush
• Eyeliner brush
• Angle brush
• Lash and brow brush
MAKEUP TOOL/BRUSHES
• Tweezers
• Eyelash curler
• Tweezers
• Eyelash curler

18. • Sponges
• Powder or cotton
puffs
• Mascara wands
• Spatulas
• Cotton swabs
• Disposable lip
brushes
• Sponge-tipped
shadow applicators
• Cotton pads or puffs
• Pencil sharpeners
DISPOSEBALE

19. • Avoid spray-on sanitizers
containing a high level of
alcohol; they will dry brushes.
• Use a gentle shampoo or brush
solvent.
• Place brush under water with
ferrule pointing downward.
CARING FOR BRUSHES

20. • Complementary colors
• Warm: range from yellow and gold through
oranges, red-oranges, most reds, and some
yellow-greens
• Cool: dominated by blues, greens, violets, and
blue-reds
COLOR THEORY
Secondary colors• Primary colors Tertiary colors

21. DETERMINE SKIN TONE

22. • Neutrals are safest
• Blue eyes
• Orange, gold, peach, copper, mauve, plum,
taupe, camel
• Green eyes
• Brown-based reds, red-orange, red-violet,
violet, coppers, rusts, pinks, plums, mauve,
purples
• Brown eyes
• Can wear any color: greens, blues, grays,
silvers
COMPLEMETARY COLOR FOR EYES
• Cheek and lip color
• Coordinate in same color family as eye makeup
• Hair and eye color
• Coordination of hair and eye color with eye makeup

23. • Consultation area
• Lighting
CONSULTATION
• Information gathering
• Retail sales

24. • Emphasizes good features
• Minimizes imperfections
• Highlighting used to
emphasize
• Shadowing used to minimize
features
CORRECTIVE MAKEUP

25. Analyzing Face Shapes
• Oval • Round • Square

26. • Triangular
Analyzing Face Shapes
• Inverted triangle

27. • Diamond
Analyzing Face Shapes
• Oblong

28. Forehead Area
• Low forehead
• Protruding forehead

29. Nose and Chin Areas
• Large or protruding nose
• Short and flat nose
• Broad nose

30. • Protruding chin and receding
nose
• Receding chin
• Sagging double chin
Nose and Chin Areas

31. Jaw Line and Neck Areas
• Broad jaw line
• Narrow jaw line

32. • Round, square, or triangular face
• Short, thick neck
• Long, thin neck
Jaw Line and Neck Areas

33. Corrective Makeup for the Eyes
• Round eyes • Close-set eyes

34. • Bulging/Protruding eyes
• Small eyes
Corrective Makeup for the Eyes

35. • Heavy-lidded eyes/ Hooded
Corrective Makeup for the Eyes

36. • Wide-set eyes
• Deep-set eyes
Corrective Makeup for the Eyes

37. • Dark circles
under eyes
Corrective Makeup for the Eyes

38. • Low forehead
• Wide-set eyes
• Close-set eyes
• Round face
• Long face
• Square face
EYEBROWS

39. • Lash enhancers and
lengtheners contain fibers
to make lashes look longer
and fuller.
• Latisse®, a product
containing bimatoprost,
shows a difference in two
to four months of regular
use.
LASH ENHANCEMENTS

40. LIPS

41. • Ruddy skin (red), Sallow skin ( yellow), WrinklesSKIN CHALLENGES

42. • Use commercial preparations.
• Soften with warm water and gentle
cleanser.
• Start at outer corner.
• Lift gently.
• Use cotton tips to remove makeup
or adhesive.
REMOVING BAND EYELASHES

43. • Known as eye tabbing
• Can be Synthetic
• Attached directly to client’s eyelashes
• Manufacturer's directions
INDIVIDUAL EYE LASHES

44. REVIEW
• What are key point to a makeup consultation?
• What are some makeup products?
• What is the difference between Concealer and
Foundation?
• What is corrective makeup?
• How does Color Theory apply to Makeup
applications?
• What is the difference between grease paint and
pancake makeup?
• What are some reusable tools? What is considered
deposable?
• What are the face shapes? How does that help you
with contouring?
• What is the difference between band lashes and
individual lashes?
• What is another name for individual lashes?
• Review the eye shapes and applications