1. Presentation Topic
Strategy for Samsung Electronics
By Mohd Amir
13-MBA-IB-27

2. Introduction
Vision India
Vision 2020
Products
SWOT analysis
References

3. Samsung Electronics Co., Ltd. is a South Korean multinational
electronics company headquartered in Suwon, South Korea.
sales networks in 80 countries
Employs around 370,000

4.  Samsung has been the world's largest manufacturer of LCD panels since 2002
 The world's largest television manufacturer since 2006,
 And world's largest manufacturer of mobile phones since 2011
 Samsung Electronics displaced Apple as the world's largest technology
company in 2011

5.  Jong-Kyun Shin is the CEO of Samsung Electronic
 Hyun Chil Hong is the president & CEO Samsung India
Electronics Ltd

6.  Samsung India: Vision
Samsung India aims to be the 'Best Company' in India.
'Best Company' in terms of the
 internal workplace environment,
 our manpower,
 our products
 as well as our efforts to make our customers happy through our products
and services.

7.  As stated in its new motto, Samsung Electronics' vision for the new decade is,
"Inspire the World, Create the Future.“
 Commitment to inspiring communities by holding samsung’s three key strength
1) New technology
2) Innovative product
3) Creative solutions
Plan of reaching $400 billion in revenue and becoming one of the world’s top five
brands by 2020. To this end, Samsung has also established three strategic
approaches in its management:
Three key strategic pillars are:
“Creativity,” “Partnership,” and “Talent”.

10. Strength
 Samsung is enjoying economies of scale
 It is the world's largest manufacturer of mobile phones
 7th rank in the world in terms of brand value in forbes ranking
 2nd largest tech company in the world after Apple
 Samsung enjoys a wide range of products
 Samsung has its core competency in technology leadership and in creativity
 Increasingly growing company (Grows by 49% in India’s mid-priced smart-phone market )
 Innovation and design
 Samsung is Focused on environment
 2nd place in sales of mobile phone
 Samsung has got 1st place in refrigerator brand according to world blaze in 2015 in India

11. Weaknesses
Hardware leader but has too much dependence for software from other parties
Don’t have its own operating system in mobile phones and laptops.
Focus on too many products
Samsung laptops has got 5th place in the world in the ranking of laptopmag.com
while apple has got 1st
Samsung has not been able to match Apple’s marketing capabilities for
smart-phones. Its share of the U.S. smart-phone market fell by 2.3% between
2014 and 2015. In contrast, Apple’s share price grew by 34.9%

12. Opportunities
Growing mobile demand in emerging economies
Growing demand for quality application processors
Customized products in different market
Growing demand for branded products
In most of the countries the per capita income is increasing so there is increase
in demand for those product which may maintain the status

13. Threats
 Price wars
 Rapid technological change
 Breached patents
 Declining margins on profit per product due to high
competition
 Saturated market of smart-phones in developed
countries

14.  http://www.samsung.com/us/aboutsamsung/corporateprofile/visionmission.html
 http://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-
samsung-microsoft-google/
 http://www.samsung.com/us/aboutsamsung/old%20about%20samsung/samsunggroup/affiliatedcompanie
s/SAMSUNGGroup_SAMSUNGSDI.html
 https://en.wikipedia.org/wiki/Samsung_Electronics#/media/File:Samsung_wordmark.svg
 http://www.forbes.com/powerful-brands/list/#tab:rank
 http://www.worldblaze.in/top-10-best-refrigerator-fridge-brands-in-india/
 http://www.laptopmag.com/articles/apple-brand-rating
 http://www.bgr.in/news/samsung-grows-by-49-in-indias-mid-priced-smartphone-market/
 http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemanagement/