Digital Marketing is like unfulfilled sex, every one does it but no one seems to have reached the orgasm stage. To add to these complex dimensions, there are so many positions too! Ok, lets ditch the sex talk and get to the point. Nurture Talent Academy is launching a series of workshops, 16 in total covering A 2 Z of digital marketing covering advance areas. The series begins in August and will be conducted all across the month on weekends till October 1st week. The participants get a chance to learn from the best trainers, led by Siddharth Goyal, (member of BJP's IT Cell, and was a key behind the success of its online initiatives including campaigns like India272, chaipecharcha, ModiforPM, IITians for Modi and many more). Moreover, guest speakers from ventures like Jabong, Myntra, PolicyBazaar, Reliance Jio and many more will join for sharing their strategic and practical insights. Participants, which may include startups as well as working professionals, will need to get their laptops and will be doing live exercises on their own websites, digital campaigns, developing content and gaining valuable feedback. Additionally, we have lined up an impressive set of hiring partners who are looking for talented and skilled team members to join them, and to top it we are giving out freebies and benefits, which is an icing on the digital cake for you :-) To check out the schedule, topics covered, venue, registration process etc. visit dma.nurturetalent.com. Wish you success in your digital future!

3. Detailed
Agenda

4. DAY 1: A 2 Z OF DIGITAL MARKETING (August 16, 2014)
CHOICES FOR MARKETERS
Search
Social
Mobile
Display
Others
DIAGNOSTIC STUDY
A diagnostic test to determine what you
know and what you don’t know
Test Analysis
GLOSSARY OF ACRONYMS AND
TERMINOLOGIES:
SEO
SEM
PPC
CTR
ROI
CPM
CPC
CPA
SMO
SMM
Bounce Rate
Visitors and Unique visitors
Setting Objectives of your digital
campaign
 Various common objectives
 Picking your own objective for
your campaign
Advanced Searching Methods
 Google alerts
 Competition Search
OVERVIEW METRIC TOOLS
Google Web Master Tools
Google Analytics
FB Insights
Alexa Ranking
Website Grader
Comparison between Digital Marketing and
traditional forms.
Deciding budget and time/resources required.
Engaging Audience
Attract
Acquire
Engage

5. Day 2: Social Media marketing (August 17, 2014)
Difference between social media and other media
Marketing on social networking websites
FACEBOOK MARKETING
Facebok profiles: Engaging with audience
Facebook Pages
 Creating Facebook Page.
 Choosing the right category of page
 Increasing Likes
 Simple methods
 Advanced hacks with and without money
 Engaging fans
Case studies of good and bad pages
FACEBOOK ADVERTISING
 Creating Facebook ads
 Best practices of Facebook ads
 Targeting custom audiences
 CPC or CPM- How to pay for Facebook ads
 How to increase your ROI from Facebook
ads
 Creating and promoting events using
facebook.
ADVANCED METHODS
 Facebook marketing mix with other
marketing platforms
 Case studies on Facebook marketing.
 Community building using facebook groups.
 Difference between group and page.
 Integrating facebook on your website.
 Converting a profile to a page.
 Networking with Facebook: Connecting
friends to friends.
 Using Thunderclap
LINKEDIN MARKETING
 Company pages vs individual profiles
 Using company linkedin pages to find the right
person of interest.
 Importance of InMail
 Marketing on LinkedIn groups
 Linkedin advertising & it best practices
 Increasing ROI from LinkedIn ads
 Case studies on LinkedIn marketing
 Blogging on Linkedin
1. TWITTER MARKETING
 Twitter vs facebook
 From 0 to 100 followers
 Engaging with tweeples
 Common twitter tools
 Trending on twitter
GOOGLE+ MARKETING
 Understanding the importance of G+
 Hangouts
 Communities
OTHER SOCIAL NETWORKS
 Meetup
 Pinterest
 Instagram
MAKING YOUR WEBSITE SOCIAL
 Putting facebook comments
 Like box
 Like button
 Auto publishing website content on social sites
(synching and scheduling)

6. Day 3: Search Engine Optimization (August 23, 2014)
Introduction to SEO
 How Google Algorithm Works
 Google Guidelines for SEO
 Design vs Usability
Choosing the right domain name
Discussion on keywords
 Tools to find keywords (paid & free)
 Finding competition keywords.
 Google trends & insights
 How to find relevant keywords
Planning SEO of a website
 Page Optimization
 Website Updates
 Monitoring SEO process
 Apt URL for keyword optimization
Preparing SEO reports
Google Page Speed Insights
On page optimization
● Keywords optimization
● Internal linking
● Meta tags creation
● Basic HTML knowledge
● Image tag optimization
● Creating sitemap
● Uploading sitemap on website
● Google webmasters tool
Off page optimization
 What is Page rank
 What are back links
 Techniques of link building
 Directory Submission
 Articles marketing and PR
 Blog marketing
 Press releases
 Social bookmarking
 Forums marketing
 Classifieds submission
 Google maps submission
 What not to do in link building

7. Types of online advertising
Search Networks
Ad Networks
 Introduction to Ad Words - Google Ad words
 Getting Started with Ad Words – How to set up
account etc.
 Targeting - Search, Contextual or placement
 Brief Introduction to Microsoft Adcenter/Bing
 Key PPC Concepts - Campaigns, adgroups, ads,
keywords, quality score, CTR
Search Campaigns
 The Ad Words Toolbox – Key-word Tool, Site
Exclusion Tool, Ad Diagnostic Tool Etc.
 Keyword Grouping using Broad, Exact, Phrase,
Negative Match Techniques
 Writing Compelling Ad Copies—Do's and Dont's
 Creation of Effective Campaigns and Ad groups
 Keyword Research and Research Tools
 Bidding process - Manual vs Auto, Advanced
bidding, Real time bidding
 Search Campaign Process
Ad extensions
Landing Pages
Budgets
Scheduling
Optimization of Ads
Increasing CTR and decreasing CPC
Affliate Marketing
● Introduction to affiliate marketing
● Different ways to do affiliate marketing
● Live examples of how people are making
money as an affiliate
● Getting you started as an affiliate by getting
you approved as an affiliate from India's top
affiliate agencies
● Some of the top affiliate networks in the world
Ecommerce Marketing
● Starting your online shop
● Integrating ecommerce with social media
● Determining your niche client base.
● Formulating right ecommerce marketing
strategy
● Competing with 300 pound gorillas.
● Using affiliate marketing to promote your
ecommerce business
● A case study on ecommerce marketing
Day 4: Search Engine Marketing
(August 24, 2014)
Day 5: eCommerce and affiliate
Marketing (August 30, 2014)

8. Getting the right domain
Getting the appropriate Web Host
Introduction to wordpress
 Why wordpress is the best tool for non
professionals.
 Installing wordpress in any webhost
 Building any type of website using wordpress
and an appropriate theme.
 Securing your wordpress website
 Must have wordpress plugins for your website.
Backing up your website
Integrating a chat system to engage visitors.
Remarketing
- setting up remarketing campaign
- creating remarketing lists
- advanced list creation
Managing content on your website
 Creating pages and posts.
 Sharing your website content
Lead Generation
● What is lead generation
● Different ways to generate leads
● What are landing pages
● How to create a landing page
● Best practices while creating a landing page
● A/B testing & why is it important
● How to convert leads into sales
● How to nurture leads
● What is a lead funnel
● Adopting correct marketing strategy for lead
funnel
● Examples of lead nurturing and strategies to
convert leads into sales
● How to convert dead leads- some examples
Day 6: Website Development
(August 31, 2014)
Creating the right copy for your website.
Importance of copy
Keyword density for SEO
Landing Page creation and parameters.
Bounce Rate of a website
Factors that increase bounce rate
How to reduce bounce rate.
Balance between copy and images.
How to create images.
Role of action buttons
Infographic creation
Creating simple graphics for social media.
Blogging
 Blogging as a tool for search engine
marketing
 Developing a habit: How to write content
regularly
 Types of contents to create
 Sharing blog content
 Miscellaneous ways to popularize your blog
 Commenting
 Writing blogs for others
 Using Adsense to make money for your
blog
Day 7: Website Content and Blogging
(September 6, 2014)

9. Legitimate/ opt-in email marketing
Online & Offline Data Capture
Optimizing for Inbox Deliverability + Email Design
Importance of having company Email + Email Copy,
Structure, Delivery & Systems
Determining the goal of the email marketing campaign
The right Email meta data
 To and From field
 Right Email Signatures
Using Free Newsletter Services
How to Test your email
Writing Appropriate Responses to convert even more
leads
How to write a
 Marketing Proposal
o B2C
o B2B
 Newsletters
o To Design or not to design
o Determining frequency
o Using newsletter as a platform to
make more money via advertising.
o Determining appropriate length of the
newsletter
Using Linkedin’s InMail
How to schedule emails
Creating emails automatically from website content.
Measuring your email RoI
Determining click through rate
Split Testing
Day 8: Email Marketing
(September 7, 2014)
Day 9: Video Marketing
(September 13, 2014)
Advantage of videos over articles
Creating simple videos:
 Using your Phone
 A digital camera and a tripod
Types of videos to create:
 Information videos
 Creating ppts through articles
 Screencasts
 Fun videos
 Interviews
 Hangout discussions
 Direct monologues
Determining the right length.
Converting an article into a video
Posting your video on video sharing websites
Promoting your video and channel
 Sharing its link.
 Using more popular channels
 Embedding video
Tools to create/edit videos
Using tools to send video emails.

10. Why Analytics is important for business
Tools for Analytics
Google Analytics
 setting up a Google analytics account
 adding analytics code to website
 Learn about your audience, behaviour and
conversions
 Goals and conversions in Google Analytics
Realtime data
Understanding Metrics
 unique visitors
 page views
 bounce rate

Measuring and analysing performance
Google Tag Manager functionality and benefits
Google Analytics for Mobile Apps
Increasing traffic to your website
Day 10: Google Analytics and Metrics
(September 14, 2014)
Key Mobile Marketing Concepts
Trends in Mobile
Making your Web mobile friendly
 Is your website Responsive?
 Responsive v/s Separate mobile portal
Mobile Apps
 Building an App
 Development cost
 Going Native vs HTML5
 Helpers Coco2dx, Cordova, etc
 Getting listed on app stores
App Store optimization
 Keywords are different
 Fetching Customer reviews
 Tying back with Google+
Promoting your Mobile App
 Ad Mob
Pricing of the App
 Paid v/s Free
Monetizing the app
 Upfront charge
 Subscription model
 Pay per use model
 Microtransactions model
 Quick note on how this is impacted by your
development strategy
Mobile Devices
SMS Content + Strategy
Proximity Marketing + Bluetooth
QR Codes
Marketing using Whatsapp
Examples and case studies
Day 11: Mobile Marketing
(September 20, 2014)

11. What is display advertising? Comparison with
other types of advertising.
Creative Formats
Banner ads
Getting your messaging right
Rich media ads
Pop ups and pop under ads
Creation of Banners using Display Builders
Remarketing Tools
Language targetting in India.
Case Study
Day 12: Display Advertising
(September 21, 2014)
Day 13: Marketing Automation
(September 27, 2014)
Automating the sales funnel
 Landing Page
 Product purchase
Automating Email Marketing with auto
responders
Automating content sharing
Semi Automating social media
Ad optimization in real time using A/B testing
for ads.
CRM
 Why use a CRM
 Keeping a track.
Using templating process
Cron Jobs in websites

12. Planning Your Campaign
Situation Analysis
Information Gathering
Target Audience
Setting Objectives
Appropriate Tools
Action Plan
Setting the Budget
Measurement
Iteration & Enhancement
Examples of integrated marketing plans
Selecting the right campaign
Outsource or DIY
How to study consumer behavior
Languages and local dialects
Day 14: Strategy (September 28, 2014) Day 15: Growth Hacking
(October 4, 2014)
Build a growth mindset
Starting the process of hacking
Steady vs Rapid growth
Organic search growth hacks
Email growth hacking
 Relevant Google groups and how to get
user emails from groups
Retention over acquisition
Case studies

13. Day 16: The Future of Digital Marketing (October 5, 2014)
Program Fee is Rs 31999 for the entire course and Rs 16999 for any 8
modules. Contact us for any group/corporate discounts.
Why do you need Competitor benchmarking
Social Media Monitoring tools
 Hootsuite
 Radian6
 Topsy
SEO Benchmarking tools
 Bing.com's backlink checker
 Traffic Travis
 Quicksprout
 Moz.com
SEM Benchmarking tools
 SEMRush
 Adwords Keywords Tool
Email benchmarking
 Signup!
Missed Call system
Using visiting cards

14. 1. Who will benefit from this series of workshops?
A marketing professional or a company looking to sell some product or service will
benefit greatly by attending this workshop.
2. When is the workshop starting?
The workshop is starting from August 16, 2014 and will take place over a period of 8
weekends for a total of 96 hours.
3. Is there a discount?
You will get a 10% discount if you register early before July 30, 2014. There is also a
corporate discount. Contact us for details.
4. Can I register offline?
Yes you can. Please contact us if you want to register offline.
5. Can I attend parts of the workshop?
You can attend the entire series or select any 8 modules. However, if you’re only
attending 8 modules, you will need to let us know in advance which 8 modules you wish
to attend.
6. Can I pay in parts?
You can pay in 2 installments: 1 at the beginning of the workshop and 1 in the middle of
the workshop.
7. Will you be doing this series again?
Nothing of the sort has been planned as of now. We strongly encourage you to attend
the workshop NOW.
8. Where can I get the detailed syllabus?
You can download the complete syllabus here.
9. What are the class timings?
Frequently Asked Questions

15. Classes will commence from 10 PM and end at 5PM.
10. Will you be giving any printed material which I can take home?
Yes. Printed material is included in the course and will be given to all participants.
11. Is lunch included in the fee?
No. Lunch is not included. Please make sure you bring your lunch to the class.
12. Are all speakers confirmed to come?
Speakers can be changed and are subject to availability and their schedules. While we
have listed out a number of speakers, only one speaker will come each day. In other
words, the list you see is tentative.
13. What are the credentials of Nurture Talent Academy?
Nurture Talent Academy is India’s first training institute for entrepreneurs. We have
conducted over 500 workshops in the past 4 years in nearly every major city in India
and across all colleges. The CEO of Nurture Talent Academy is an IIT/IIM alumnus and
the CTO is an alumnus of NSIT Delhi.
14. Are you also hiring? Will I get a job after I complete the course?
While we ourselves are not looking to hire, we have tied up with various companies who
have agreed to interview selected attendees from the workshop. Nurture Talent
Academy will play no role in the hiring process of such companies. We will urge you to
keep your resume ready though.
15. Is there any certification?
All participants will receive a certificate of completion from Nurture Talent Academy. A
gold certificate will be given to those participants who attend the complete workshop
and a participation certificate will be given to those who attend 8 modules.

16. To know more about us or to get more details, please visit
 Website: dma.nurturetalent.com
 Email: amit.grover@nurturetalent.com
 Phone: 9833410822
Contact Us
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