Slides from a talk I gave at Nasscom titled "How organisatioins can harness the power of Web2.0"? Venue - Nasscom, IYC, Chanakaya Puri, New Delhi on 14th March, 08. The audience was drawn from Nasscom member companies- typically small to mid sized organizations. The talk was focused on the marketing & social media aspects of Web 2.0.

1. Lessons learnt in creating SlideShare How organisations can harness the power of Web 2.0 NASSCOM, 14 th March’ 08, New Delhi

5. Global social sharing site for photos for video for presentations

6. Cartoons Paintings Humor Love Songs Talk slides Images of women Sermons Standalone presentations Activism Lesson plans Movie reviews Mother’s day cards What people use SlideShare for?

7. Web 2.0 & it’s genesis

8. Web 2.0 – the buzzword … ..Web 2.0 is like pornography…difficult to describe, but you know it when you see it.. … .Web 2.0 is like the lyrics of a Pink Floyd number, it means different things to different people, depending upon the state of your mind…..

17. Global Trends in Web 2.0

18. Global Web 2.0 Landscape

20. Show me the money….. > $15 billion

21. Early trends in Indian Web 2.0

25. Are these websites Web 2.0 ?

26. Naukri.com is not, but Brijj is Web 2.0….

27. … .Rediff is not Web 2.0 but makes generous use it..

28. MakeMyTrip is not, but OkTataByeBye is Web 2.0….

29. Web2.0 websites with transactional (Web 1.0) business models

30. Should organisations even care about Web 2.0?

31. The world we live in.. …the consumer is in control

32. … ..they have unlimited options

33. … and are avoiding advertising Pop-up Blocker Do Not Call Registry

36. Web 2.0 has put consumers in control of the conversation Every consumer is…

37. … a publisher

38. … a DJ

39. … an expert

40. … a broadcaster

41. … an editor

42. … a network

43. … a critic

48. Facebook – Targeted Advertising

49. Viral Marketing Campaign Makaan’s “Kahani Mein Twist” Viral Campaign

50. IBIBO’s Ravi Shastri Sawaal Channel Celebrity Endorsed Communities

51. Yahoo’s Sunil Gavaskar Podcasting Channel Celebrity Branded Channels

52. SaReGaMa’s Branded Contest on Rediff iShare Co-Branded Events

54. Blogs : Personification of the Organisation’s Human Face Corporate Social Responsibility Corporate Environmental Sensitivity Customer Sensitivity + Behind the “Corporate Wall” insights (via corporate blog)

56. Blogs as Mainstream Media

57. Blogospheric virality through widgets

59. SunSilk Gang of Girls (Hindustan Levers)

60. FaceBook Page – Force India F1

64. Thank You Questions? Slides available on www.slideshare.net www.webyantra.net