Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Content marketing - Essentials Checklist

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
Content planning
Content planning
Chargement dans…3
×

Consultez-les par la suite

1 sur 7 Publicité

Content marketing - Essentials Checklist

It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.

According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.

There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.

It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.

According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.

There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.

Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Similaire à Content marketing - Essentials Checklist (20)

Publicité

Plus récents (20)

Content marketing - Essentials Checklist

  1. 1. CONTENT PROMOTIONE S S E N T I A L C H E C K L I S T A M I T S I N G H D I G I TA L M A R K E T E R & B U S I N E S S A D V I S O R Y
  2. 2. There are many different types of contents available online - and many sources of best practice. The focus here is how to distribute useful content to your target audience. ----------------------- Essentials ----------------------- for content promotion
  3. 3. STEP 1 POST STRATEGY Server your audience Focus on your audience and strive to be of use to your prospects and customers. What does your audience want to know? The best corporate blogs find the questions their target audience is asking, and then answer those questions. As Marcus Sheridan puts it, “They ask, you answer.” Have an angle Select a theme that you can use to illustrate thought leadership for your brand by sharing a unique perspective. Create s series Consider writing a series of posts if your content theme is meaty. A strong series can result in content longevity and add SEO benefit. For example, start with a launch announcement, then dive into a related theme each week for the duration of the digital campaign. Topic check Research your topic against keywords to see if it will resonate with your audience. Find out if trade or industry press is covering the topic, whether other corporate blogs are discussing it and if your audience is already sharing it on social. Two most effective and engaging content are  Those that communicate a strong opinion  Those that shares a research Tools Try Google Keyword research (free) or BuzzSumo & SEMRush(paid)
  4. 4. STEP 2 HEADLINES & COPY Lead or introduction o Hook the audience with the introduction. Good introductions are compelling and promise the reader something of value. Show that the blog post will yield new information, provide something of use, or be entertaining - ideally all three. o Create a bridge between the headline and your main/body content o Share something interesting (e.g. a myth buster) or ask a question (clear call to action) Best practises Follow your industry best practice by quoting action from competitors. Consider industry thought leaders, customers, employee experts views or ratings. Citing Credibility is critical. Always cite sources of any statistics that you reference. Only use reputable and up-to-date sources. Body copy Body copy length varies by topic. HubSpot suggests 1,600 words. Longer posts tend to provide strong SEO value. Create interest in your phrasing with action (CTAs), citing an important statistic, and making a bold statement *
  5. 5. STEP 3 VISUALS Placements Decide where you want to use visuals. Consider a blog banner, images in the body and a footer. Footers are especially helpful if you’re writing a series of posts and want to drive traffic to your content’s landing page in each one. Be relevant Visuals are great at attracting and holding reader interest. Make sure the visuals are relevant. Popular assets include: infographics, videos, Slideshare decks, photos or screenshots, charts to share data. Try creating your own infographics with tools like Canva or Piktochart
  6. 6. STEP 4 SOCIAL SHAREABILITY Make sure you have a powerful thumbnail image that social platforms can scrape to drive clicks and increase your traffic. When it comes to getting the message out of marketers say measuring posts by number of social shares is important ** 24%
  7. 7. REFERENCES *1“The Handy Character Count Guide for Blog Posts, Facebook Pages & More,” Lindsay Kolowich, Hubspot blog, January 20, 2016 ** BrightLocal, December 16, 2015

×