The Idea
While more than 50 million Americans live in food insecure homes (including a quarter of all children under the age of six), more than 40 million Americans grow fruit, vegetables herbs and nuts in home gardens - often more than they can use, preserve or give to friends.
It doesn't have to be that way.
The Opportunity
Struggling to feed their families, many Americans, both those chronically economically challenged as well as those now impacted by the economic downturn have come to rely on the more than 33,500 food pantries (also called food shelves, food closets, food cupboards or food banks in some areas) across America to help feed their families.
These food pantries, relying on donated and purchased foods, almost never have fresh produce and instead rely on canned or processed produce shipped from across the country at significant cost, both economic and environmental.
At the same time, millions of home and community gardeners nationwide with an abundant harvest do not know that they can share their harvest, do not know how to share their harvest and do not know where to share their harvest. AmpleHarvest.org solves that for them.
The Vision
AmpleHarvest.org envisions an America where millions of gardeners eliminate malnutrition and hunger in their own community.
The Mission
AmpleHarvest.org, moving information instead of food to diminish hunger and malnutrition in America, is educating, encouraging and empowering growers to share their excess harvest with the needy in their community instead of letting it rot in the garden.
The Goal
Our "No Food Left Behind" goal is a healthier and by extension, wealthier America.
Fish It Forward, Baltimore Community Run Farm for Food Security
AmpleHarvest.org Overview for prospective supporters
1. Why AmpleHarvest.org
Gary Oppenheimer March 25, 2013
Founder, AmpleHarvest.org gary@ampleharvest.org
“No food left behind”
http://www.flickr.com/photos/riebart/4882486655/
2. We are an exceedingly well fed,
yet malnourished nation.
• 203 food banks provide processed food to 33,500 food pantries nationwide.
• Canned produce with sugar or salt is what most pantry clients receive.
• Existing food pantries lack the infrastructure to accept and store fresh food.
• 1 in 3 children today (soon, 1 in 2) will become diabetic*.
• Malnourished children do poorly in school
• Malnourished parents do poorly in the workplace.
• Increasing numbers are unfit for military service*.
* Health and Human Services (HHS) and Whitehouse
3. Donated Food Food Conduit Food Pantry
Canned food is accepted by food Fresh food is rejected by food
banks because pantries can store banks due to lack of refrigeration.
them without refrigeration. We ship calories, not nutrition.
Today
4. 40% of our food is never consumed.
• An estimated 100B lbs. of food is lost yearly to waste
• 40M gardeners grow too much and dispose of their harvest
5. Donated Food Food Conduit Food Pantry
Growers: Working to educate, Technology: Function as a Pantries: One time registration to
encourage and enable millions of “Google” and clearing house for AmpleHarvest.org. Schedules drop-
1 growers (farmers too!) to donate 2 US Food Pantries. Connect 3 off with growers mindful of pick-up
excess garden produce using growers with pantries, track schedules. Brings fresh food to the
traditional and social media, faith success stories, and link to social communities that need it most. No
community and direct outreach. media to generate awareness. logistics work by AmpleHarvest.org.
Proposal
6. Donated Food Food Conduit Food Pantry
AmpleHarvest.org is the Google of food. By directly connecting home gardeners with food
pantries, we enable massive scalability of food distribution at a fraction of the operations cost
thereby addressing the challenge of bringing nutrition to those who need it most.
8. AmpleHarvest.org needs to scale
There are 33,500 food pantries and 40M growers in the
United States. To reach them, we need to scale our own
operations.
AmpleHarvest.org needs to outreach
Reaching those 40M gardeners is going to require building
content to reach them. Videos, posters, and other traditional
media will require budget.
AmpleHarvest.org needs technology
The heart of AmpleHarvest.org is technology. Connecting
gardeners with pantries will require a modern web site
suitable for connecting everyone and tracking their success.
9. There is clear need There is clear support Help us clear the path
• 33,500 food pantries • Recognized on CNN
• 203 food banks • Repeat topic at TED
• Nearly 0 fresh fruit/vegetables • Topic for Whitehouse
• Yet 40% of our crop is waste conference on food in the US
• That is 1 lbs/person, per day • Google Grant recipient
Donated Food Food Conduit Food Pantry