1. How To Be A
Digital Influencer
In 20 Steps

2. Be patient. This won’t happen overnight. It will take
years of effort and commitment. (yes, years)
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3. Don’t obsess over sites like Klout, Kred, and PeerIndex.
(seriously, visiting once a day will not help your score)
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4. Be generous. Share your knowledge and
expertise freely.
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5. Have a great idea? Give it away.
4

6. Build Twitter lists of people in your field. Learn from
them. Approach Twitter as a classroom. Engage your
followers. Be helpful, provide value.
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7. Proactively build a diverse network.
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8. Be a voracious reader of blogs, books, and trends in
your industry. Comment on blogs. Share what you find.
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9. Obsess over your social media follower numbers.
(sigh) Remind yourself about #2.
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10. Join Twitter chats in your industry.
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11. Find conferences and events to attend. Meet your
social media connections. Have coffee / beers /
conversation with them.
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12. Be real. Don’t be so focused on your personal brand
you lose the person. Personality counts. (unless
you’re a jerk)
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13. Don’t be a jerk.
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14. Join LinkedIn Groups in your field and share
your wisdom.
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15. Look for any and all opportunities to speak at
conferences. (virtual counts)
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16. Start a blog. (guest blogging counts)
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17. Follow and answer questions in your field of
expertise on Quora.
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18. Write a book.
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19. Did you do something really cool and innovative in
your industry? Share how you did it, and what you
learned. (yes, back to the ‘give it away’ theme)
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20. Help people in your space for no reason other than
wanting them to benefit from your knowledge.
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21. Thank people who help you along the way.
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22. Lars Schmidt
Founder, Amplify Talent
@ThisIsLars | lars@amplifytalent.com
AmplifyTalent.com