At IDenTV our mission is to create powerful video analysis capabilities and actionable insights from Video Big Data. Transparency for ad-buyers & advanced analytics to sellers bridging the gap between TV & digital/social video providing better measurement, decision support & eventually the goal of facilitating programmatic multi-platform video-marketplaces. For years IDenTV has been the only software based technology company that does not rely on intrusive or manual processes. Further, we are the only company to push the bounds of deploying and executing this type of advanced analysis in REAL-TIME while remaining highly efficient - both in cost and resources. IDenTV’s IVP™ & “Video Juicer™”: Real-time automated content recognition & artificial intelligence powered video analytics platform, which accurately produces rich contextual metadata from large amounts of video. Identifying: Faces, Objects, Brand/logos, Activities, Scenes, CC extraction, multi-lingual ASR, Geo Location, NLP/Semantics & more. Integrating with any type or video source (Live TV, VOD, Archive), with modules designed to be plug-and-play for better performance. Create numerous value propositions to the media & entertainment industry including: - Ad verification parsed by location and user metadata in real-time - Ad-Ops/Marketing Workflow Automations: Real-Time Video Verified Post-Log (“as run”) Generation - Brand Safety - Rights management & Copyright and piracy alerts - Content Moderation: Determine content (both good and bad) upon initial upload based on predefined criteria. Pinpointing illicit content or activity, actions or threats geo-spatially (jihadi, bomb-making, torture, etc.) - Advanced Ad targeting through connective analysis of context in posted images and videos (hyper-targeting based on content and behavior of user – “Contextual Hyper-Targeting”) - Synchronized Cross-channel Marketing: Event triggers from streaming or live TV push targeted ads to re-targeted viewers on smart/mobile devices, increasing ROI to advertisers by connecting brands with high-intent high-value users. For years IDenTV has been the only software-based technology company that does not rely on intrusive or manual processes for advanced real-time artificial intelligence powered automated content recognition. Producing unparalleled insights and valuable analytics from vast repositories of video. Via innovation IDenTV is augmenting and optimizing how video analysis is done and how analytics are produced and consumed. IDenTV strives to continuously drive value across the media industry and beyond with our innovative technology stack and talented team of engineers and scientists.

1. • A.I-driven real-time video
indexing and exploitation
• Ability for automated facial,
object, brand/logo, activity
and scene recognition
The next evolution in large-scale
video search and analytics

2. The IDenTV Intelligent Video-Fingerprinting
Platform (IVP)
We assembled a global team of top computer vision, machine learning,
and imaging scientists and engineers to transform the way large-scale
video can be understood and analyzed.
We created the IVP, a commercially deployed technology that enables
high-speed visual content recognition and indexing, combined with
real-time search and verification of massive amounts of video with
extreme accuracy, efficiency, and scalability
IDenTV offers true video big data analytics

3. Technological Capabilities and Performance
Real-time Ad Monitoring on 150+ Channels in the US and Abroad
Automated New Ad Detection
Real-Time Ad Detection
Analytics Dashboard
Vast Metadata Field Search
(Time, Channel, Program, etc.)
Perfect for Media Agencies, Brands and TV Broadcasters

4. Use-Case: BST & Mobile App Ad-Buyers
PROBLEM: BST had clients saturating digital spend
but hesitant to buy on TV due to lack of data,
unknown air-times and inherent, lack of transparency
SOLUTION: Introduced hyper targeted creative
testing and synchronized cross-channel marketing
remedied via ONLY transparent real-time video
verified real-time reporting for TV.
Real Time frame by frame detection 24/7/365 across
200 Channels and a set of 25 creatives targeted to
different demographics
RESULTS: Real-time data enabled instant analysis &
re-targeting on other marketing channels leading to
maximized ROI – A lift of 20% in downloads and 16%
in usage over the baseline week over week!

5. Liberty Global POC & Continued Pilot
Scope:
• Test of various advanced advertising vendor’s technologies & solutions.
• 6 Channels from Ziggo Cable in Netherlands Captured by IDenTV
• IDenTV’s creation of new Ad Database initial capture of over 3,000 unique ads
with IDenTV’s automated tools continuing to capture all new ads throughout the
POC.
• Real-Time reporting delivered via Webhook & API
• Initial Testing Period – 4-6 weeks
Results:
• Described as “Best in Class in technology’s efficiency & data” by
Head Solutions Engineer
• Continued work with IDenTV for 6+ months
• On-going discussions with LG Ventures
Goals as Described:
• Testing the integration of new/better data & technologies for the creation of new
advanced advertising products & services, creating analytic revenue stream.
• Via leveraging advanced video analysis & their wealth of
demographic/subscriber profiles creating unparalleled analytical insights for
media buyers/brands– connecting them to high-intent, high-value end-users.
• Further, new services for LG – Enhancing targeting, premium sales & placements.
dynamic ad-insertion for Pay TV/Cable, IPTV/VOD & Addressable TV portfolio’s.
• Secondary uses included internal workflow automations and creating cost
efficiencies.
• Selection of Netherlands market was to test in non-standard advertising practices
as they operate around the world.

6. Technological Capabilities and Performance
Real-time video analytics and rich metadata platform based on computer
vision and automated content recognition system, which can accurately
identify:
Faces
Objects
Brand/logos
Activities
Scenes
CC extraction or multi-lingual ASR
Geo Location
Modules are designed to be plug-and-play for better performance. Perfect for Live TV,
VOD (Contextual Ad Targeting) and large video archives.

7. Technological Capabilities and Performance
IDenTV’s Video JuicerTM : Rich Contextual Metadata
VIDEO JUICERTM
- Real-time Multi-Channel Processing
- Real-time Content Identification
- Deep Visual Contextual Metadata Reporting
Brand/Logo Recognition (Brand-Safety)
Facial Recognition
Scene: Highway
Scene & Object Recognition
OCR
ASR/Transcription
Content Recognition with B.I. tools
High Scalability & Cost Efficiency
Any Video Content: Live/Streaming, VOD, Archival
Any Smart Device: TV, Mobile, Tablet, Players

8. Use-Cases
Large Online Video Repositories
Ad verification parsed by location and user metadata in real-time
Ad targeting through connective analysis of objects in posted images and videos (hyper
targeting based on content behavior of user – “Contextual Targeting”)
Copyright and piracy alerts based on video and audio fingerprinting
Determine content (both good and bad) upon initial upload based on pre-defined criteria on
one or more aspects: Facial, logo, speech, text, activity, image, etc.
Pinpointing illicit content or activity, actions or threats geo-spatially (jihadi, bomb-making,
torture, etc.)
Ability to push targeted ads on the mobile devices triggered by streamed ads/concepts
from linear TV, hence increase ROI to advertisers

9. Big Video Index (BVI) w/ Computer Vision applied
to live TV, VOD, mobile and large archives

10. Use-Cases
In-Device: Mobile & Smart TV Video Indexing and Tracking
To index and identify all the footage on a mobile
device as it is streaming (Social or Traditional
Media, or the Device Camera)
To use image search, not audio (avoid difference
in languages issue)
To index new added videos at the same rate they
are produced (real time object and or facial
detection of reference data)
Scalable to millions of devices
Can be in-device or in-app ecosystems
To Enable Cross-Platform TV Measurement

11. Technological Capabilities and Performance
Big Video Index
Built on light “scene” indexing that is based on fast client/server interactive
disambiguation for clip identification
Ability to index massive video hours and perform search on that video in
milliseconds
Ability to install a small footprint on mobile devices and browsers
Scalability
Mission critical transaction processing platform
Ability to scale for hundreds of channels/thousands of sensors
Identify indexed content running on millions of devices

12. Technological Capabilities and Performance
Performance metrics
Indexing is immediate and in real-time. Can be done while watching/viewing media
source
Search: 50 trillion image comparisons per hour (can run 40M per second on a single
core)
On a laptop with 3,000 hours of video, query time is below 30 milliseconds
A single server will take thousands of indexed hours of video and 15,000+ simultaneous
clients.
Can scale to process billions of hours of video and millions of clients. If DB driven: A
single server will serve billions of indexed hours

13. “IDENTV selected as
Top 5 Artificial
Intelligence company
in Washington D.C
area”
January 2017
Tandem National Security Innovations
and Booz Allen Hamilton

14. IDenTV: Battle-Tested in
Demanding Environments
Real-time video fingerprinting and raw video
analysis for special operations community.
Initial pilot in 2 countries has expanded to
Contracts covering the Middle East & North Africa
Partnered with Novetta Solutions for U.S.
Government programs to perform real-time
individual activity identification and object
recognition
Integration with advanced C4ISR (Command,
Control, Communications, Computers,
Intelligence, Surveillance and Reconnaissance)
capabilities in support of aerial object detection
from fixed wing sensors using reference data.

15. Press Releases Regarding On-Going US
Government Aerial Drone Video Solutions
Pentagons New Algorithmic Warfare Cell Gets Its
First Mission Hunt Isis
DSD Work Unleashes AI on Intel data Algorithmic
Warfare
Other Key Points & Links:
- Commissioned IDenTV POC received with praise.
- IDenTV System/Solution Presented to: Pentagon Tech
Advisors Regarding Big Data, DIUx, ARL and key
decision makers.
- IDenTV positioned to be at core of video analysis for
new initiatives.
- Up-coming Contract & Deployments – TBD

16. Other Applications
Non-Profit/NGO Wild-Life Object Detection
IDenTV is internally working to create multiple
training models and data-sets for Object
recognition of animals in the wild:
- Deploy to parks & Non-Profit Organizations
- Provide various models for different sensor types:
Standard Video Feeds, Thermal Video & Infrared
Video Feeds.
- Build Ontologies to recognize specific endangered
species
- Pinpointing illicit content or activity, actions &
automated aerial patrols for anti-poaching
- Real-time data with historic metadata for tracking
changes in the ecosystem/environment.

17. Founding Engineers: Proven Track Record
25 years deploying commercial-grade solutions focused on machine translation, audio
fingerprinting, natural language processing, and speech recognition
Licensed key technologies in national security domain to include DARPA, Defense
Department, CIA, and Special Ops community, among others
Proven experience transitioning innovation from the defense sector to commercial
applications at scale
Multiple companies and exits: previous acquisition by publicly-held SAIC and sold
APPTEK IP assets to eBay
Founded IDENTV in 2014 and invested $7M (to date) to address major strategic
challenge of massive video indexing and search

18. Mohammad Shihadah
Chairman and CEO
Over 35 years experience in private and public
company management for technology
companies. Co-founder of AppTek, acquired
by eBay.
Bob Milani
CTO
Over 20 years experience in software
development and design including
enterprise entertainment/TV, mobile, VOIP.
Marco Baena
Chief Scientist
22 years experience in the field of software
invention, development including software
security systems, distributed computing,
machine learning and enterprise web
development.
Dr. Mark Hughes
Computer Vision Lead
10 years experience in image and video search
technologies.
IBM Research Engineer at IBM’s Watson Health
System.
Harish Seshadri
Chief Architect
21 years experience in software invention,
development and consulting including
development of software security systems,
distributed computing, machine learning.
Amro Shihadah
Co-founder and COO
Experience in M&A and Financial Accounting ,
serial entrepreneur with first start-up at age 16
and working on various tasks at an operational
& leadership capacity.
Oliver Myers, Esq
VP of Business Development
Executive Director of The US Chamber of
Commerce in Turkey, Former Counsel to the Board
of Large Turkish-Investment Group involved in Real
Estate, Aerospace, Defense and Entertainment.
Mudar Yaghl
Board Member
Decades of natural language processing (NLP)
and human language technology (HLT)
experience. Co-founded several technology
companies, including AppTek, acquired by
eBay
Hassan Sawaf
Advisor
Former Head of Artificial Intelligence,
Scientific Advisor - eBay Labs
Currently AI Director at Amazon
Stephanie Bellistri
Advisor
International Affairs, Counterintelligence and
Security expert. Former senior advisor to
Palantir Technologies and former Senior
Operations Officer at the CIA.
Leadership and Advisory Team