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Branding for Creatives

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Amy DeLouise
Amy DeLouise

Build your personal brand, boost your social presence, evolve your career. Condensed slides from a workshop by Amy DeLouise at GV Expo.

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Career. Knowledge. Brand.
Promise
Experience
Value
WHAT HOW WHY Simon Sinek’s “Golden Circle” https://www.ted.com/talks/sim on_sinek_how_great_leaders_i nspire_action
Identity. Community.
Everyone is a Broadcaster
Audience Are Storytellers Too
Step 1: Define Your Identity Logo Tagline Elevator pitch Website Demo reel Portfolio
• Peers • Influencers • Future Employers • Future Referrals
28
• simplified editing on phone, desktop & iPad • customizable mo- graph templates • color grading • auto-ducking • social sharing presets • one-click publishing
Hootsuite Sprout Social Everypost Buffer
https://docs.google.com/spreadsheets/d/1IpTYTTMJLcS XcPDtW9zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246 499 https://blog-assets.hootsuite.com/wp- content/uploads/2016/08/Social-media-image-sizes.pdf
Your Brand Voice Your Brand Story Community
Five RULES
https://trends.google.com/trends/hottrends https://trends.google.com/trends/topcharts https://www.trendsmap.com/ https://www.buzzfeed.com/trending https://trends.google.com/trends/hottrends/visualize?pn =p1
Data from https://www.trendsmap.com/
Remove date to make it Evergreen!
Don’t be this guy.
www.twitter.com/brandbuzz https://www.instagram.com/adbrandbuzz/ www.linked.com/in/amydelouise www.vimeo.com/amydelouise www.amydelouise.com

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Branding for Creatives