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Building a Healthy Relationship with Your Video Producer (for Editors)

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How to build a productive and positive relationship for the post-production process with your video producer. A talk given at NABShow by Amy DeLouise.

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Building a Healthy Relationship with Your Video Producer (for Editors)

  1. 1. 5 Keys to Forming a Healthy Relationship with the Producer ©Amy DeLouise NAB Show 2018 Two Friends on Ice by Claudia Dea
  2. 2. About Me  Digital Storyteller  Lynda.com Author  The Producer’s Playbook: Real People on Camera (Focal)
  3. 3. About You  What is your role?  What is your biggest challenge?  A particular experience that compelled you to be here today?
  4. 4. Getting in Touch 4  www.amydelouise.com  www.twitter.com/brandbuzz  www.linked.com/in/amydelouise  www.plus.google.com/+AmyDeLouise  www.vimeo.com/amydelouise  www.Lynda.com/amydelouise  http://bit.ly/BuyRealPeopleonCamera  This presentation is on https://www.slideshare.net/AmyDeLouise
  5. 5. Today’s Agenda  Shared Outcomes  Flow of Ideas  Workflow Process  Personal & Learning Styles  Planning for the Future
  6. 6. Challenges of the Work
  7. 7. Project-Specific Challenges Lack of Time Unprepared On-camera Subjects Inexperienced production team Lack of Budget Challenging Location for picture or sound Too Few Assets
  8. 8. Organization-Specific Challenges Poor Decision Flow Too Many Decision- makers Internal Turmoil Lack of Knowledge About Video Unrealistic Goals External Factors
  9. 9. People Challenges Clients/EPs Production Team
  10. 10. Creating a shared understanding of project goals Shared Outcomes
  11. 11. What’s Our “Why”?
  12. 12. Outcomes Examples  Part of a branded content series  Promote a product or service  Educate/train/inform  Provide a tour  Raise money  Raise awareness, cause viewers to take action on an issue  Entertain  Social media engagement
  13. 13. Drill Down Into Goals  Identify/understand specific outcomes  For ex, not just training…training so that the customer experience is improved and repeat sales are increased  Shared goals will help when reviews/revisions  Instead of getting side-tracked in “what” to fix, “why” are we making this change and how will it affect outcomes?
  14. 14. Initiate the goals conversation, even if the producer doesn’t.
  15. 15. Mission-Driven Decision Process Mission Outcomes Solutions
  16. 16. Return to Mission Strategy  When reviews go awry  When new deliverables get added  When budgets or timetables change
  17. 17. Building a creative partnership Flow of Ideas
  18. 18. Brainstorming  Early conversations and meetings  Share favorite videos and inspiration boards  Start outside the box and work your way in  “What if…?”
  19. 19. Circle Back to Creative  When budget, timing and reviews obstacles arise  Return to creative process  Revisit ideas left on the table  Keep track for future projects  Keeping it real while also keeping it fun/interesting  Teamwork for future collaborations
  20. 20. Using tools and strategies for clear communication Workflow Process
  21. 21. Delineate Responsibilities  Critical for new relationships  Even with recurring clients/projects/partnerships  List of deliverables and timetable  Who has approvals of each step?  Who will collect/navigate feedback?  What tools will we use?
  22. 22. Collaboration Tools  Trello $0-$252/yr  https://trello.com/home  JIRA $120-$300/yr  https://www.atlassian.com/software/jira  Basecamp $0-$1188/yr (half for np)  https://basecamp.com/  Wipster $250-$12,500/yr  https://wipster.io/  Vimeo (Pro or Business) $204-600/yr  www.vimeo.com
  23. 23. Other Collaborative Tools  Google Hangouts  GoToMeeting  Skype  Uber Conference  Box  Dropbox  Google drive
  24. 24. Understand Producer’s World  Respect pressures on Producers and EPs  Be aware they may be responding to internal politics and hierarchies, life pressures, etc. (it’s not about you)
  25. 25. If You Are the Producer  Be sensitive to time constraints of vendors  They are not available 24/7!  Define important over urgent  Prioritize defined outcomes
  26. 26. Define your (evening and weekend) availability to discuss issues and ideas for this project.
  27. 27. Getting to know what works Personal & Learning Styles
  28. 28. Different Learning Styles  Kinesthetic  Auditory  Visual
  29. 29. Kinesthetic  May need to “walk” through and try things first  Need to take notes while you are reviewing/discussing
  30. 30. Auditory  Conference calls work  Discussions in the edit room  May miss visual issues (like checking LT’s, credits)
  31. 31. Visual  Want to look at script and printed materials  Can visualize different approaches  May miss audio issues
  32. 32. Choose communications tools wisely.
  33. 33. Challenging People • Non-deciders/Group thinkers • People with Other Agendas • Big Personalities • Inexperienced leaders • Other leadership styles
  34. 34. Non-Deciders & Group-Thinkers Facebookification of Decision-making
  35. 35. Group Thinkers  Before a Screening  Articulate goals in context of Mission  “You wanted to produce this podcast series to help more people engage with our health charities in their community.”  Articulate the measurable Outcome(s) desired  “We said this video would reduce calls to our help center by improving our internal tech support training.”  “We said our goal was to increase signups for the annual conference by 20% among our 30-40 year old members.”
  36. 36. Group Thinkers  After the Screening  Summarize feedback  Re-iterate Mission context  Provide a range of options for achieving Outcomes (NOT for achieving specifics in the feedback).
  37. 37. Find the Hidden Agenda  Emotional motivators?  Obstacles/ competing commitments?  Know your BATNA!
  38. 38. Big Personalities  Sometimes you need to let them manage a parallel track of the project  We’ll let Bill do some interviews  Our experienced producer will do some interviews  We’ll use the best sound bites
  39. 39. Inexperienced Leaders  See a bigger picture than they do  Be a mentor/cheerleader  Offer case studies  Help them visualize the outcome  Add more time to your decision schedule
  40. 40. Other Leadership Styles Center of the Circle vs. King of the Mountain (Joseph Nye, Smart Power)
  41. 41. Use What You Know  To build trust  To communicate using the best-absorbed method  To navigate personality types and organizational decision making processes
  42. 42. An overlooked area of positive relationship- building and project management Planning for the Future
  43. 43. Project Wrap Up Meeting  Debrief  What can we do better next time?  What worked well that we want to do again?  How are we preserving these assets?  When/why might we need them again?
  44. 44. Future Proofing  “Final Exports” project folder  Export Textless version(s)  Retain “Split Tracks” as well as your mix layback  Retain Interview Transcripts  Retain Permissions and Licenses in project folder  Archive it!  Be sure other team members/vendors are also archiving
  45. 45. Wrapping Up Challenging Expectations Challenging People
  46. 46. www.amydelouise.com @brandbuzz THANK YOU! HTTPS://WWW.SLIDESHARE.NET/AMYDELOUISE