This document outlines strategies for law firms to build a successful AI strategy. It discusses setting the scene by defining where partners are at in their thinking on AI. It also discusses common challenges firms face in adopting AI like ensuring stakeholder buy-in and measuring success. Tactics that can help drive successful AI strategies include starting small, clear communication of goals and successes, and tailoring the strategy based on each firm's needs and processes. The presentation aims to provide guidance on developing an AI strategy to overcome challenges and help firms advance in their AI capabilities and adoption.

1. Building a winning
AI strategy for law
firms

2. Speakers
CHRISTOPHE
FRÈREBEAU
Co-founder & CEO
MARGO
TREBICKA
Customer Success Director
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3. Agenda
• Setting the scene​
• Defining the right strategy
• Common tactics
• Success drivers
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4. Della at a glance
DELLA IS TRUSTED BY GLOBAL BUSINESSES & LEADING LAW FIRMS
We don’t think in terms of clauses, we think in terms of questions & answers
Simple to set up and easy to use, Della is supplanting established
contract analysis and review tools, by offering lawyers an
intuitive way to review contracts.
Our solution is multilingual
Centrally managed training
Fast ROI
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5. Setting the scene
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6. Law firms are structured
around billable hours
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BUT HOW DOES THIS WORK WITH AI?

7. 70% OF STRATEGIC
INITIATIVES FAIL
- AMERICAN MANAGEMENT ASSOCIATION
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8. AVOID & DENY CONTROL & CONTAIN SUPPORT & EMBRACE
Faced with changes and disruptions
BUSINESSES TEND TO:
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9. INVESTMENT RISES BUT SUCCESS IS
NOT ALWAYS GUARANTEED
85%
LAW FIRMS PLANNING TO INCREASE THEIR
INVESTMENTS IN TECHNOLOGY THIS YEAR
SOURCE: THOMSON REUTERS’ 2021 REPORT ON THE STATE OF THE LEGAL MARKET
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10. Defining the right
strategy for your law
firm
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11. At your law firm, what do partners think about AI?
POLL & DISCUSSION
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12. HEARS
SAYS
THINKS
DOES
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The Partner

13. HEARS
SAYS
THINKS
DOES
Training AI
takes time
AI will
revolutionise
the profession
Other law
firms are
adopting AI
This sounds
like something
we can use
Let's start
tomorrow
We're too busy
to look at this
right now
Can you talk
to [x] about
this ?
Can't we deal with
this manually?
Too much hype
AI can't do
what we do
This sounds too
complicated
This might be a
strategic
opportunity
Expectations and
results don't match
This is not
for us
Adoption has not
been as fast as we
hoped
What is in my
client’s interests
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The Partner
Tech vendors’
promises

14. AI adoption status
at law firms
VISIONARIES
LEADERS
INNOVATORS
PRAGMATISTS
STAKEHOLDER
BUY-IN
UNDERSTANDING FIT & NEED
OBSERVERS
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15. It's key to remember
FASTER
AI gives its users the ability to do
the same job but a lot faster
JUDGEMENT
The important part is still the
preserve of the lawyers
SATISFACTION
It does not alter the fundamental
strategy of a law firm... to make
clients happy
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16. It's key to remember
FASTER
AI gives its users the ability to do
the same job but a lot faster
JUDGEMENT
The important part is still the
preserve of the lawyers
SATISFACTION
It does not alter the fundamental
strategy of a law firm... to make
clients happy
It does alter options for delivering that service
so, the focus should be on delivery
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17. Successful tactics to
overcome common
challenges
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18. The impossible role of the
legal technologist
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19. What have been successful drivers for AI at your law firm?
POLL
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20. Tactics to drive a successful
AI strategy
MEASURE &
COMMUNICATE
Get user feedback
Define & measure
success
Collect success stories
footer
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APPROACH
Start small
Build champion
relationship
Internal awareness &
training sessions
PROJECTS
Determine
single project
Timelines
Champion network
KNOW YOUR
FIRM
Define matter
management process
Collect stats
Set clear objectives

21. Tailor your strategy
around end user
INVOLVE
PARTNERS
Reassess which practice
groups to approach
MAPPING THE
COMPANY
Eisenhower priority
matrix
PRIORITISE
EFFECTIVELY
DO DECIDE
DELEGATE DELETE
URGENT
IMPORTANT
NOT
IMPORTANT
NOT URGENT
Delegate to those who
can help
ASK VENDORS
FOR HELP
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22. All about success
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23. Measuring success
PARTNER SUCCESS
Winning more projects
Client loyalty
LEGAL TEAM SUCCESS
Ease of use & adoption
Not misled by solution
Create new champion
YOUR SUCCESS
# projects using tech
Time to value
Lawyers can self service
Stakeholders' expectations met
CLIENT SUCCESS
Time constraints met
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24. Della | 2021
Della can support your AI strategy
OBSERVER

25. Della | 2021
Della can support your AI strategy
PRAGMATIST
OBSERVER

26. Della | 2021
Della can support your AI strategy
VISIONARY
PRAGMATIST
OBSERVER

27. Della | 2021
Della can support your AI strategy
INNOVATOR
VISIONARY
PRAGMATIST
OBSERVER

28. LEADER
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Della can support your AI strategy
INNOVATOR
VISIONARY
PRAGMATIST
OBSERVER

29. One last word
AT DELLA, WE RECOGNISE CHALLENGES & WE'RE HERE TO HELP
Della is so easy to use, partners are demoing it themselves
Law firms already using other vendors like Della's approach
and find it to be a useful addition to their legal tech toolbox
If you would like to find out more, please reach out:
www.dellalegal.com/demo-request
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30. Q&A
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31. www.dellalegal.com
christophe@della.com
GET IN TOUCH
WEBSITE
EMAIL
FOLLOW US
Thank you!
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