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TYPE MATTERS:
 5 typographic tips to make better work.
			 Amy Papaelias | @fontnerd
assistant professor, graphic design p...
fuckyeahtypefacedesign.tumblr.com
ONE.
Use good fonts well.
Skolar
ivory tower
smarty-pants
Tweed & Corduroy
cumulative 3.87 gpa
Afficionados
Type Designer: David Březina (2009) ❦ Foun...
Source Sans
FREEreadability
1/2 designer, 1/2 developer
tech & coffee
3,256webstandards
Type Designer: Paul D. Hunt (2012)...
TWO.
Contrast [in size, weight and style]
creates hierarchy.
Something old,
something new,
something borrowed,
something blue.
Something Bigsomething small
SOMETHING BOLD
something italic.
THREE.
breathe in, breathe out:
Negative space gives visual pause.
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—y...
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—y...
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes...
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes...
FOUR.
the details:
Dashes & Ligatures & Quotation Marks,
oh my!
Dashes: [Em] ­—, [En] –, [Hyphen] -
Ligatures: ffluffy
Quotation Marks: “smart quotes ”
												 "inches
InDesign’s OpenType palette is shrouded in mystery.
FIVE.
Nerd Out.
Typographic resources abound.
☞ practicaltypography.com
☞ typographica.org
☞ smartquotesforsmartpeople.com
☞ practice.typekit.com
☞ typecast.com
THANKS!
☞ SHAMELESS PLUG ☞
BFA Graphic Design Senior Show
Friday, May 8, 2015, 3–6 pm
Student Union Building
SUNY New Palt...
Thereactuallyisalotofnegativespaceonthisslide,butit’s not being used very
Thereactuallyisalotofnegativespaceonthisslide,butit’s not being used very
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Thereactuallyisalotofnegativespaceonthisslide,butit’s not being used very Type Matters: 5 Typographic Tips to Make Better Work

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Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—you can see the space between lines of text.
There’s not a lot of breathing room because the space be-
tween lines and words is too monotonous. Negative space
creates dynamic visual interest and makes a text more
readable.

Publié dans : Design
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