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Typography for
[Digital] Humanists.
Friday, February 12, 2016
10am – 12pm
Fordham University
Amy Papaelias | @fontnerd
Ass...
The title for this presentation is inspired by:
Typography for Lawyers
Matthew Butterick
typographyforlawyers.com
And chec...
Today, we’ll focus on
a few things:
Typeface selection in digital projects
Very basic type rules
Web typography tools and ...
“ Typography is what
language looks like.”
	 — Ellen Lupton
“ Typography exists to
honor content.”
— Robert Bringhurst
1.
Use good fonts well.
How do I know
what is good?
Choose your type
like you choose
your outfit:
What’s the occassion?
What’s the feeling I want to portray?
What’s the weath...
[some very basic] Type Classification:
Serif
Sans-serif
Monospace
Script
Decorative
http://squidspot.com/Periodic_Table_of_Typefaces.html
Source Sans
FREEreadability
1/2 designer, 1/2 developer
tech & coffee
3,256webstandards
Type Designer: Paul D. Hunt (2012)...
Google Fonts
open source; web / print;
range of quality
Adobe Edge Fonts
free, web only, limited library
Typekit
access th...
2.
Contrast
[in size, weight and style]
creates hierarchy.
Something old,
something new,
something borrowed,
something blue.
Something Bigsomething small
SOMETHING BOLD
something italic.
type in digital projects: levels of hierarchy.
<h1>Headlines</h1>
<h3>This might be a subhead</h3>
<p>Body copy. Here we w...
3.
breathe in, breathe out:
Negative space gives visual pause.
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—y...
Thereactuallyisalotofnegativespaceonthisslide,butit’s
not being used very effectively. If you squint your eyes—
go ahead—y...
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes...
There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes...
4.
the details:
Dashes and Ligatures and
Punctuation,
oh my!
Dashes: [Em] ­—, [En] –, [Hyphen] -
Ligatures: ffluffy
Punctuation:
“smart quotes ” ≠ ˝(inches)
apostrophe’s ≠ '(foot)
5.
nerd out.
Typographic resources abound.
ON WEB TYPOGRAPHY BY JASON SANTA MARIA FONTSTAND
PRACTICE.TYPEKIT.COM SMARTQUOTESFORSMARTPEOPLE.COM
type.method.ac
typeconnection.com
Examples for discussion
QUESTIONS TO ASK OURSELVES:
How is hierarchy created?
What feeling is the type conveying?
How is n...
audubon.org
warholinitiative.org
gov.uk
pilot.boston.gov
A Brief Typography
Exercise with Typecast.com
Some NYC type resources:
Type Directors Club of NY: tdc.org
Type@Cooper: coopertype.org
Typographics Conference: typograph...
There actually is a lot
There actually is a lot
There actually is a lot
There actually is a lot
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There actually is a lot Typography for [Digital] Humanists

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There actually is a lot of negative
space on this slide, but it’s not being
used very effectively.
If you squint your eyes—go ahead—
you can see the space between lines
of text. There’s not a lot of breath-
ing room because the space between
lines and words is too monotonous.
Negative space creates dynamic
visual interest and makes a text
more readable.

Publié dans : Design
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