The document discusses how non-profit organizations can use Twitter. It covers what Twitter is, why non-profits should use it, examples of how some organizations are using it successfully, and advice on getting started. Specific tips included balancing conversations with your own content, being transparent about your organization, and connecting Twitter discussions to your website. Case studies highlighted personalizing content, shining light on issues, and motivating communities. The overall message is that Twitter can help non-profits engage audiences and spread their message when used authentically.
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Nonprofit Twitter Guide
1. Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
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2. Twitter.ORG:
What, why, who and how for
Nonprofit Organizations using Twitter
Road Map:
• What is Twitter?
• Why use Twitter?
• Who’s using Twitter?
• How do I get started?
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5. Why use Twitter?
To LISTEN:
• Find conversations
• Find who’s having the
conversations
• Find out how you/your
organization can
contribute
• Identify what’s missing
from the conversations
(may be an opportunity
to ramp up your
resources or information
section on your website)
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6. Why use Twitter?
To CONVERSE:
• Ask questions
• Answer others’
questions
• Pass on information,
links, and ideas
• Connect with your
community members,
potential funders,
volunteers, and those
passionate about your
organizations’ work
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7. Who’s using Twitter?
3 Case Studies
The Women’s Museum
National Wildlife Federation
AmnestyUK
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8. Who’s using Twitter?
What they are doing RIGHT:
• Balanced stream
• Being real
• Motivating the community
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9. Who’s using Twitter?
@TheWomensMuseum
Balanced Stream:
• link to your
website, and link to
others’
• talk about
campaigns, talk about
news, talk about what
other people are
interested in, too
• Ask questions and offer
answers
• Say “please” and
“thank you” always!
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10. Who’s using Twitter?
@TheWomensMuseum
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
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11. Who’s using Twitter?
@TheWomensMuseum
Motivating the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
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12. Who’s using Twitter?
What they are doing RIGHT:
• Amplifying the message
• Being real
• Connecting the community
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13. Who’s using Twitter?
@NWF
Amplifying Message:
• Diverse content
• Include links
• Call to action
• Recognize participants
(and say “thank you”)
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14. Who’s using Twitter?
@NWF
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
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15. Who’s using Twitter?
@NWF
Connecting the
Community:
• Create campaign
beyond today
• Know the audience
• Know the tool
• Find allies and
promoters
• Connect it in real-time
with your website
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16. Who’s using Twitter?
What they are doing RIGHT:
• Personalizing the organization
• Being real
• Shining light on real issues
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17. Who’s using Twitter?
@AmnestyUK
Personalizing the
Organization:
• Talk like people, not
press releases
• Include links
• Use the tools
• Invite the community
at large to join you!
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18. Who’s using Twitter?
@AmnestyUK
Being Real:
• link to your website
• Be honest about who’s
“behind the curtain”
• Use the settings to
provide more
information
• Connect back to
Twitter from your
website
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19. Who’s using Twitter?
@AmnestyUK
Shining Light on Real
Issues:
• Integrate with other
platforms
• Create options specific
to tools
• Provide all the tools
supporters need
• Recognize participants
(and say “thank you”)
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20. How do I get started?
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21. How do I get started?
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22. How do I get started?
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23. Twitter me!
Thank you so much!
Looking forward to continuing the conversation
with you online:
• @amyrsward
• amysampleward.org
• amy@amysampleward.org
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