"No matter how fabulous your home is, you have to let buyers know it exists to get an offer. Marketing is the key to selling your home fast and for the most money. Not all marketing efforts and methods are the same or will work for all types of buyers. You have to know who is most likely to buy your home and how to reach them. Here are some marketing strategies to draw attention to your property. This is from an article that appeared on Amy Sims website: http://www.amysims.com/blog/marketing-strategies-to-sell-your-home-fast"

2. No matter how fabulous your home is, you have to let
buyers know it exists to get an offer. Marketing is the key
to selling your home fast and for the most money. Not all
marketing efforts and methods are the same or will work
for all types of buyers. You have to know who is most
likely to buy your home and how to reach them. Here are
some marketing strategies to draw attention to your
property:
http://www.amysims.com

3. When you work with a real estate agent, your home is listed on the
Multiple Listing Service and given an MLS number where it is seen
by all of the agents in the area and elsewhere. Those listings are
found on sites such as realtor.com, where buyers can look at
properties that fit their perimeters. The property is also usually
listed on the website of the agent you’re working with and the
website of the company they are licensed under. Most real estate
agents use certain standard methods of advertising your home.
They include the following:
• For Sale sign in the front yard of your property
• Brochure or flyer on your home, which is often left at the
property in a tube or box for buyers to take
• Newspaper listings within the local area
http://www.amysims.com

4. In addition, they often host one or more open
houses for your property to generate interest
and garner offers. According to statistics from
the National Association of Realtors, 48% of
buyers attend an open house. While this is the
standard marketing package many sellers can
expect, there are many other ways to draw
attention to your property.
http://www.amysims.com

5. Sellers who want to stand out from the other homes for sale will take further action.
In some cases, the seller’s agent may promote the property in other ways. However,
the seller must be proactive about selling their own property to get the results they
want.
Host Your Own Open House
While your agent will seek to draw in buyers with an open house, you can host your
own where you invite friends, family, and neighbors to see your home. They can
invite people they know who are looking for a home and expand your reach. Your
neighbors will be invested in the project because they want some idea of who their
new neighbors will be.
http://www.amysims.com

6. Create a YouTube Video
A video tour is often helpful to introduce a home to buyers, but you can take the
idea a step further and create your own presentation. It doesn’t have to be fancy, but
you can show potential buyers why you loved your home when you bought it. Make
it unique from the photos and tours that your agent posts, and let buyers really get
to know the home and neighborhood. Include stories about your time in your home
to create an emotional response from buyers.
Create a Facebook Page
While your agent may include a mention of your home on their page, you can
devote an entire page just to the one property. Keep it updated by adding new
photos or mentioning something different about the area or the house every day or
two. Ask your friends to like your page so their friends can see it. You never know
when a buyer will see it by accident and schedule a tour. For a few dollars, you can
even use paid advertising on Facebook to put your home in front of a targeted
audience. It only costs $7.00 for a simple ad, which can reap big results.
http://www.amysims.com

7. Don’t Forget Pinterest
Pinterest is the perfect place to show off your home because it’s a visual social
network. Pin photos of your home and select unique images rather than the
standard pictures you expect; perhaps the reading nook you created out of a corner
in the attic or the built-in cupboard you added to the dining room for additional
storage.
If you live in a small home, show buyers how you made good use of the limited
storage by creating your own. By addressing these issues in a positive way, you can
help buyers see past the limitations of the property and inspire them on how to
make the space work for them.
http://www.amysims.com

8. One thing to remember when doing your own marketing is to
keep in touch with your agent. They can link to your pages
and increase the number of views your home gets. Your agent
will be glad to see you get involved because it means your
home is likely to sell faster.
Your real estate agent is working to sell multiple homes while
you only have to focus on your own. Don’t leave all of the
marketing work up to them when you can find new and
creative ways to draw attention to your property. With a little
effort, you’ll see the Sold sign on your property and you’ll be
ready to move on.
http://www.amysims.com

9. Website: http://www.amysims.com
Amy Sims
info@amysims.com
949.559.5959
Sources:
• http://www.rd.com/home/improvement/13-tips-for-selling-your-home/
•
http://homebuying.about.com/od/sellingahouse/tp/markethome.htm
•
https://www.biggerpockets.com/renewsblog/2012/11/11/creative-
marketing-tips-for-selling-a-home/
• http://www.amysims.com/blog/marketing-strategies-to-sell-your-home-
fast
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