Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.
The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.
Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK
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Analytical thinking 10 - July 2012
1. Analytical Thinking
Analytical Thinking 10 - A
Newsletter from the UK Business July 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business Analytics
community providing snippets of insight on what people have been saying about our capability in the
press over the last 2 weeks. In this edition we have 6 articles relating to Big Data, a really hot and
trendy topic at the moment.
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Big Data
Marketing Big Data Analytics, An The 3 I's Of Big Data
Industry About To Take According to this article on
Off? forbes.com, Big Data is:
The Centre for Economic and Ill-defined – what is it, anyway?
Business Research predicts that the Intimidating – How to make big
value of big data analytics to the data approachable?
UK today is likely to grow over the
next five years. This article Immediate – What is actionable about big data?
references a study that estimates With a nod to the well-known 3 V's of Big Data
that the total value of Customer Intelligence to (volume, velocity,and variability), this article
the UK economy would indicate a compound explains more precisely what are the “3 I’s of Big
annual growth rate in that value of 7.25%. In this Data”.
article, you will be given explanations about some See article
benefits of Big Data and its link to Customer
Intelligence.
See article
Yahoo's "Genome" Uses Big Data To 6 Insights From Facebook's Former
Decode Which Commercials You're Head Of Big Data
Bred To Click On This blog describes a number of
Genome platform, which insights from Facebook’s former
leverages Yahoo's $270 million head of data analytics team.
purchase of Interclick last year, These insights have a single
is all about predictive analytics. overarching theme: the
It virtually guarantees democratization of data. By this
advertisers that every single he means opening up data analytics to all users in
penny is well spent, since they can tailor an organization, from data scientists to product
campaigns to users' individual web activity and engineers and business analysts.
browsing preferences. This article explains that See article
Big Data might be the future of web advertising.
See article
3. Charlotte Skornik
Business Analytics | Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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