2. Marketing strategy has evolved more quickly in the past five
years than it did in the past five hundred. For centuries, print
advertising and mass media dominated until the internet
changed everything, creating opportunities to craft unique
customer journeys on an ever-larger palette of platforms…
- State of Marketing Leadership
Linkedin + Sales Force
Source: https://www.exacttarget.com/sites/exacttarget/files/smc-marketingleadershipreport_web.pdf
22. Buyer Personas are: “fictional, generalized representations
of your ideal customers. They help you understand your
customers (and prospective customers) better, and make it
easier for you to tailor content to the specific needs,
behaviors, and concerns of different groups.”
- Hubspot
Source: http://cdn2.hubspot.net/hubfs/131912/Buyer_Persona_Ebook.pdf
23. Questions to Ask
When developing personas
Source: https://cdn2.hubspot.net/hub/137828/file-17623295-pdf/product%20classes/buyer%
20personas/developing-personas.pdf
63. Funnels Become Waterslides
When you find a working
combination, spend more
money with it. But don’t stop
testing other combinations.
64. Thank You to:
FC Startup Week
Digital Workshop Center
Chris Franks - chrisfranks.me
Ryan Holiday - Growth Hacker Marketing
Get this presentation at http://analytive.com/startup-growth
65. Icon Credit
people by Elizabeth Lopez from the Noun Project
Tool Presets by Fabiano Coelho from the Noun Project
Beaker by Rohan Gupta from the Noun Project
dashboard by David Cadusseau from the Noun Project
Profit by Fiona OM from the Noun Project
Tornado by Demograph™ from the Noun Project
Swimming Pool by Boudewijn Mijnlieff from the Noun Project
sprout by Gregor Črešnar from the Noun Project
rating by Creative Stall from the Noun Project
ratings by Creative Stall from the Noun Project
Mortar Board by Mister Pixel from the Noun Project
classroom by carlos sarmento from the Noun Project