7. Jeffrey Immelt
GE CEO
GE recession 2008
1. Sold some of consumer – focused
business
2. Focused on ecofriendly innovation
3. Business to business strategy
8.
9. Summary
Thomas Edison – founded GE
Diversified Products
Business Strategy
Corporate Campaign
2008 Recession
GE worldwide ranking and recognition
10. Disclaimer:-
1.Marketing Management: A South Asian Perspective 14 edition - Authors: Philip Kotler, Kevin Lane
Keller, Abraham Koshy and Mithileswar Jha
2. http://slideplayer.com/slide/6612823/
3. GE official website - http://www.ge.com/
4. GE official facebook page- https://www.facebook.com/GEIndia
5. Wikipedia - https://en.wikipedia.org/wiki/General_Electric