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Digital Inclusion of Indian Dairy Farmer | Anant Computing
- 1. www.anantcomputing.in Digital Inclusion of Dairy Farmer with Mobile App Technology with
- 2. www.anantcomputing.in In everyone’s life, Love has a deep link to nourishment. Starting from your mother’s milk, nourishment transfers in terms of dairy milk that further nourishes us to make us what we are. From a refreshing morning cup of coffee to an essential curd. Milk takes different forms in our life, knowingly or unknowingly.. Nourishing All Life
- 3. www.anantcomputing.in The Ecosystem Behind Nourishment However, to get that bowl of milk to you, there is an industry working in the background. From the cows of a very underprivileged Dairy Farmer, the milk comes to the distributer, transported to retailers and then to our homes. While we grow with the nourishment of the dairy farmer, is the dairy farmer also growing?
- 4. www.anantcomputing.in Digitally Underprivileged Dairy Farmer Most of the times they get no benefit of the digital journey we are taking ahead. Isn’t it our duty to include them in the Digital Revolution?
- 5. www.anantcomputing.in Evolution of Digital India Digital India is going under tremendous revolution and almost every industry is getting benefited by it. We are currently in the mobile revolution phase where everyone can afford a digital device called mobile. Hence the apps we make now should also be in Indian languages.
- 6. www.anantcomputing.in Digital India has Come of Age
- 7. www.anantcomputing.in Offline Era All Were Equal When there was no internet. There was no discrimination in terms of add on facilities. World used to go slow and the pace has been the same to all.
- 8. www.anantcomputing.in Digitally divided society Digital Economic Revolution Digitally Privileged class has all advantage Digitally Underprivileged class Were left behind But when Internet came to existence, few have got the advantage of this transformation. But a majority have been left behind. Some because of financial status, and others because of language barriers.
- 9. www.anantcomputing.in Mobile: Potentially a bridge for digital division ● Ideally, mobile phone is the only device where convergence of all kinds happen at one place. ● With only one device we can connect with the whole world, and we can bring-in true digital inclusion.
- 11. www.anantcomputing.in Heterogeneous Mobile Ecosystem However, there has been a heterogeneous mobile ecosystem, broken various operating systems, internet speeds and technical barriers.
- 12. www.anantcomputing.in The Great Language Barrier The biggest of all has been the language barrier, where majority of Indians speak their own regional language, while almost all mobile and digital ecosystem is dominated by English language. There is needed an alternate solution to end this mobile racism.
- 13. www.anantcomputing.in Practical Challenges If the above are not enough, we have millions of apps flooding on the app stores and people could hardly find the right app they want. Also, the mobile phones have limited storage space and hence people aren’t able to use more than a few apps.
- 15. www.anantcomputing.in 1. Improving Dairy farming Practices & Yield ● Enable Dairy farmers to connect with Co-operatives via Mobile Phones. ● Connect with veterinary doctors for quick solutions. ● Quick and organized methods via Mobiles rise productivity & yield.
- 16. www.anantcomputing.in 2. Digitalizing the Payment Interface An app that tracks earnings from Dairy. Make transfers from via UPI. Maintains accounts via tracking expenses and earnings.
- 17. www.anantcomputing.in 3. Hyperlocal Rural Milk Marketing Directory of Milk Suppliers through the app. Place orders online with mobile app. Payment interface for transparency and accountability.
- 18. www.anantcomputing.in 4. Women Empowerment Simple chat apps for better communication between women. Insurance and other facilities to be digitised and connected with mobile apps.
- 19. www.anantcomputing.in Aim For A Digitally Inclusive Society Then Now
Editor's Notes
- Scientific advice and guidance on feeding and health can help the smallholder to upgrade milk production. This outside expertise is crucial as the dairy farmer lacks access to high quality veterinarian help and cannot afford expensive cow feed. Imagine an app that links farmers across a district to the local co-operative, a veterinarian organization and dairy researchers from an industry institution like National Dairy Development Board. Such an app can form a bridge between key stakeholders in the dairy industry who would never otherwise be in touch. The researchers can share best practices, the co-operatives can motivate and farmers can share their experiences. A video/voice interface can be used to overcome language barriers. It should be noted that the NDDB already has an Android app called Pashu Poshan, which advises farmers on the right feed for their milk cows. At a more advanced level, one can attach RFID tags to each head of cattle and use this as a unique marker which can also be used by vets for remot diagnosis. This would also help to monitor the yield and the feed given to each animal.
- Farmers bring their milk to a nearby collection point upto 2-3 times in a day and collect cash at the prevalent market rate. Many dairy farmers also grow crops but the income from milk sales is not seasonal unlike crops and therefore it is a crucial means of subsistence. Yet, most farmers are not aware of the economics of how much they earn and spend through dairying. Hence it becomes harder to convince them to upgrade to better feed, or give expensive medicines to cows. Chances are, they would be using expensive seeds or fertilizer for their crops, while they would be feeding by-produce from their own farms to cows. This is because of the online and offline customer education undertaken by government and fertilizer companies over several years. With all of India going cashless, there is no reason that mobile technology cannot be used to achieve the same effect. Many farmers sell milk more than once in a day and cash in hand is important to them, however, receipting and invoicing can still happen through a digital interface. This will help farmers to keep track of their earning from dairying and can be a powerful motivator for them to invest in improving or increasing the size of their operations.