This document summarizes an internship report at Tumkur Milk Union Ltd. It discusses the company's operations, including an overview of the dairy industry in India, profiles of Tumkur Milk Union and its products, organizational structure, SWOT analysis, financial performance, and conclusions about opportunities for growth. The internship provided insights into the functioning and management of the cooperative, and its focus on serving milk producers and consumers in the region.

1. SUMMER INTERNSHIP TRAINING REPORT
“AN ORGANISATIONAL STUDY”
AT
“TUMKUR MILK UNION LTD”
Submitted
In partial fulfillment of the requirements for the award of the degree in
“MASTER OF BUSINESS ADMINISTRATION”
Bangalore University
Submitted by
Mr. DODDEGOWDA K.N.
Register no: 101NCMA021
2010-2012
Under the Guidance of
Dr. GOPALAKRISHNA D.S.
DEAN
G.T. INSTITUTE OF
MANAGEMENT STUDIES & RESEARCH
10/15, Sunkadakatte, Magadi Main Road, Vishwaneedam Post,
Bangalore- 560091

2. INDUSTRY PROFILE
 The first organized attempt at providing safe milk to customers was
made by the military dairy farms, with the objective of supplying
milk to the British troops in India.
 In India Cooperative milk union (popularly known as
AMUL)starting with a modest collection of 250 liter of milk per day
in 1948, and 2 village milk producer societies, It today has some
850000 liters.
 This cooperative has a membership of some 3600000 farmers.
 In June 1974 an integrated project was launched in Karnataka,
with responsibility of implementing Rs.51 crores project ended

3. COMPANY PROFILE
 Tumkur milk union is a co-operative Institution which is registered
under a co-operative society act, on RSC/365/7677 dated 27th June
1977 at Tumkur. It is situated in the rural area.
 At the time of registration of the Union, the milk procurement rose to
9486 kgs per day
 The area of operation is entire Tumkur district having of 10 taluks
comprising of 2977 revenue villages.
 As on July 2011 the total Members enrolled was 224786

4. 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
(Rs.in lakhs) 9602 10764 14444 18356 21982 28644
The present aggregate growth rate works out to be around 10.2 % for
the past 5 years.
The average milk sales during the month of July 2011 is 1.81 lakh
liters per day.
Annul amount paid to producers in 2010-11 (Rs.in crores) 196

5. MISSION & VALUES
MISSION
Tumkur milk union is committed to Socio-economic
development of its member milk producers by adopting
advanced technology to making dairy industry profitable
business by the dedicate workmanship to provide best
services to its members and consumer there by achieving
the best position in the country.

6. Values
The following are the values bound by
TUMUL
1.Honesty
2.sincerity
3.discipline
4.quality
5.faith
6.Impartiality

7. PRODUCT PROFILE
A) Toned Milk
B) Homogenized Toned Milk
C) Double Toned Milk
D) Homogenized Cow Milk
E) Shubam Milk
MILK DERIVATIVE
A)Curd
B) Butter Milk
C) Ghee
D) Peda

8. ORGANAIZATION STRUCTURE
BOARD
Managing Director
Production Procure Adminis Finance Marketing MIS Purchase
-
Manager Dairy Manager Asst. Manager Dy. Manager Deputy Deputy Assistant
Manager Manager Manager
Dy. Manager Asst. Manager
s Admini Superintend Mkt. Officers System Officer Purchase Officer
.Superintend
Tech Officer Extension
Officer Cashier Sales personnel MIS Assistant Purchase
Admini. Assistantss
Supervisors
Assistants
Extension Asst.
Data entry
Accountants Supervisors Attainder
Technicians Operator
Helpers Clerk Attainders
Helpers Sales men
Attainders
Attainders

9. FUNCTIONAL AREAS
 PROCUREMENT DEPARTMENT
 PRODUCTION DEPARTMENT
 MARKETING DEPARTMENT
 MIS DEPARTMENT
 HUMAN RESOURCE MANAGEMENT
 QUALITY CONTROL DEPARTMENT
 FINANCE DEPARTMENT
 SECURITY DEPARTMENT

10. Mc Kinsey’s 7s Model

11. SWOT ANALYSIS
STRENGTHS
 Diary plant with a capacity of 1 ,00, 000 liters per day.
 Facilities to manufacture ghee, curd, peda, , butter milk.
 This brand image is well established in the market by KMF.
WEAKNESS
 Lack of well experienced engineering personal a superior posts in
the departments are filled through promotions.
 Longer distribution routes and retailers points, it can cause delay
in production, distribution.
 Centralized decision making.

12. OPPORTUNITIES
 Increase the level of customer awareness.
 Opportunity to introduce product range.
 Large area of land is available for different activates.
THREATS
 Large numbers of competitors’ are entering into the market.
 Unethical practices of competitors.
 A group of unorganized local vendors can dominates the
market Presence of duplicate milk and milk products in the
market.
 Change in Technology.

13. FINDINGS
 Majority of the respondents were buying milk from unorganized
sector (door to door milk seller).
 Availability of Nandini milk and milk products compared to other
brand is very high.
 Majority of the respondents point of view quality and freshness.
 Majority of the consumers having no problems and fully satisfied
with the Nandini milk and milk products.
 TUMUL is under the process of computerizing.

14. CONCLUSION
 To conclude milk and milk products are one of the main daily
necessities of human life for all age group.
 NANDINI is the only branded milk operating with union.
 The union has not gained considerable market share.
 Since it is in co-operative sector the union works in the interest
of producers and consumers.
 The organization has to give importance to agents who are going
to play in pushing the Nandini products.

15. LEARNING EXPERIENCE
 I learnt many things about the functioning of the company and
position of the Tumkur milk union limited.
 TUMUL has given more importance to the customer satisfaction.
 I observed the working technologies, management process,
hierarchical relationships among the employees.
 I interacted with respective heads of the departments.
 Tumkur milk union limited has given more importance to the
farmers.

16. Thank you