Soyez le premier à aimer ceci
I do the 'International PPC' training in the International SEO School in Barcelona. As we did a "Hangout" on State of Search (Bas's blog), I prepared this extract from the training material. It shows one of the classic challenges for any International campaigns in Paid search (or other online media really). There is also a walk-through of the exercices that build upon each other. Enjoy!