Social and Content Marketing Statistics 2013
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A set of useful charts and statistics on social and content marketing in 2013.
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Social and Content Marketing Statistics 2013
- 1. www.anderspink.com anders pink Social & Content Marketing Useful Statistics & Charts 2013
- 2. www.anderspink.com anders pink Content Marketing 90% of B2B marketers do some form of content marketing 26% of marketing budgets on average is spent on content Companies producing low value content are 27% less likely to be considered and 40% less likely to win business (B2B Marketing Insider)
- 3. www.anderspink.com anders pink 50 55 60 65 70 Case Studies Research Reports eNewsletters In-person events Webinars Videos White Papers Most Effective Content Tactics Source : CMI March 2013 Percentage of UK marketers rating the tactic effective.
- 4. www.anderspink.com anders pink Blogs Most Important Inbound Marketing Tool B2B companies with blogs generate 67% more leads than non-blogging companies (Social Media B2B) 25% of users rate their company blog as critical to their business (Marketing Charts)
- 5. www.anderspink.com anders pink 0 20 40 60 80 100 Social Networks Used by Marketers Google+ YouTube Facebook Twitter LinkedIn % % Using each network, source CMI 2013 Note: Google+ fastest growing and now more active users than Twitter
- 6. www.anderspink.com anders pink % Source: State of Inbound Marketing, Hubspot March 2013 0 10 20 30 40 50 60 70 LinkedIn Blog Facebook Twitter LinkedIn Delivers More Customers Percentage of B2B Companies that have acquired a customer through this channel
- 7. www.anderspink.com anders pink SEO Provides Higher Closes 15% SEO leads close 9% referrals close 7% paid search leads close 4% social media leads close Source: Hubspot research 2013
- 8. www.anderspink.com anders pink Social Login 86% say they don’t want to create new accounts on websites (MarketingSherpa) 77% believe social login is a good solution (MarketingSherpa) 21% best in class companies use social sign in compared to 8% of average companies (MarketingProfs)