1.
PROFESSIONAL NETWORKING

2.
Agenda
What is
Linkedin
‘all star’
profiles
Exercise
Reaching
out
Tips, tricks
Better
networking

3.
What is Linkedin? – the why
The mission of LinkedIn is simple:
connect the world’s professionals
to make them more productive and successful.

4.
What is Linkedin? – the how
Learning Jobs
Company pages
Linkedin
Publishing
GroupsRecruiterAds
Slideshare
Alumni
Profiles
Lookup
ProFinder
Sales Navigator Messaging

5.
Current numbers on the Linkedin network
- February 2018

6.
Ballisager recruitment report 2016-2017
- facts about recruitment in Denmark
49 %
of Danish companies uses Linkedin
as a channel for recruitment
76 %
of Danish companies use their
company page on Linkedin to share new jobs
67 %
of Danish companies is researching
a future employee via Linkedin during the recruitment process

7.
Linkedin Basics
Getting and sharing knowledge
Your professional network
Your profile and CV

8.
Difference in platforms

9.
Just arrived on Linkedin
Find your mentor

10.
Your Linkedin profile is telling a story
- what story do you want to tell?
•
•
•
•
•
•
•
•
•

11.
The story of you
• Tell your professional story
• Beginning: where did you current path start?
• Middle: where are you now?
• End: what are your goals and dreams for the future?

12.
If Linkedin is the answer – then what is the question?
• Why do you have a profile on Linkedin?
• What is the purpose of your profile?
• What is your goal? / What are you hoping to achieve?
• Who should find/see you on Linkedin? / Who is your target group?
• What do you want to show and share?

13.
What is your Linkedin strategy?
Active (push)
• Connect to/follow relevant contacts, groups and networks
• Regularly share updates or blogposts related to your industry or field of
expertise
Passive (pull)
• Incorporate relevant keywords in you profile (search optimize your profile)
• Modify your profile to represent your current career goals
• Use Linkedin for inspiration on your next career move
active
passive

14.
Problem-based learning (PBL) and Linkedin
Education +
Experience
Competencies
Tasks
Problem

15.
Your profile
Cover photo
Profile photo
Headline
Summary
Dashboard
Your activity

16.
Profile strength

17.
Profile strength
• Why
• ‘All star’ profiles ranks higher in search results
• 40x more likely to receive opportunities
• How
ü Have a profile photo (21x more views - 9x more connection requests)
ü Include your industry and location (9x more views)
ü Update your current position along with a description (8x more views)
ü Contain a least two past positions (12x more views)
ü Write a summary
ü Insert your education details
ü List a minimum of 3 skills
ü Have a least 50 connections in your network

18.
Profile photo
• Who would you rather connect to /
work with? - and why?
• Tip:
a new photo editor has recently
been added to the Linkedin
mobile app
• Tip: go to
https://www.photofeeler.com to
get other people to rate you photo
from their first impression
Credits: Morten Vium - Netværksakademiet

19.
Headline
• 120 characters (or more if you use the Linkedin App – a little hack..)
• A teaser for your profile – what do you want to be known for?

20.
Headline
Some examples
• Engaged and experienced project manager with a sense for details and
technology. Am I your next project manager?
• Executive Recruiter/Speaker/Author/who helps you create a better career.
Featured on Fox/CBS/CNN
• Fundraising consultant who helps major non-profits raise more money. Clients
include the Red Cross and YMCA
• Personal Trainer who helps high school athletes get stronger and faster.
Certified by the American Council on Exercise
What´s your headline?

21.
Contact info

22.
Summary
• Visible 200-250 characters
• See more => total 2000 characters
• 40 word or more is recommended
• Unfold your story
• What characterizes your profile?
• What can you help me with? / what do you offer?
(your “value proposition”)
• Why (in which situations) should I contact you?
• 2 first sentences should be making the viewer want to read more
• Should be easy read (use bullet points, headlines or similar)
• Include keywords – not buzzwords
• Use examples. Tell about how YOU do it.

23.
Simon Sinek
What’s your Why, How, What and Who?

24.
Relevant experience
STAR(C)
• Situation
• Briefly describe the context and your role
• Task
• The specific challenge, task or job that you faced
• Action
• What you did, how and why you did it
• Result
• What you achieved through your actions
• Competence
• What competence did you use or develop
Using different media makes people spend more time on your profile

25.
Relevant education
• What is the education about?
• What are your key skills?
• What sort of problems and tasks
did your education evolve around?
• How the education contributes
to your story?

26.
Skills & Endorsements
Having at least 5 skills on your profile generates 17x more profile views

27.
Triangle of competencies
Personal
AAU
(general academic)
Professional
Creative
Perfectionist
Tolerant
Optimist
PBL
Interviewing
Building a project
Literature search
1.Kotters 8-step changemodel
(change management)
2.Karl Tomm question types
(coaching)

28.
Skills & Endorsements
• What do you want to be known for?
• Include a mix of high level and niche skills
• Endorsements go both ways. To get more you need to give more.
What’s your competencies?

29.
Volunteering
• Include Volunteer Experiences
and Causes
• 6x more views

30.
Behavior on Linkedin

31.
Who to connect with?
How do I know that people find my profile interesting?
• Someone sending you a invitation to connect
• Someone visiting your profile
• Someone ”liking” your post
• Someone ”following” your profile

32.
Personalized connection request

33.
What to share on Linkedin?
• Relevant knowledge that you find
• Linkedin-posts, articles, videos, infographics, etc..
• Relevant knowledge that you have/create
• Own articles, short tips and tricks, recommendations (a person, a
company, a book etc.)..
• Relevant stories
• Your successes, a well-done project, honors and awards,
a new certification or exam and what it means to your network..

34.
Searching on Linkedin

35.
Searching on Linkedin – Basic search

36.
Searching on Linkedin - Company pages

37.
Searching on Linkedin - Linkedin Alumni
-Statistics only available in browser-mode

38.
Searching on Linkedin - Advanced
• Boolean searching on Linkedin
• OR, AND, NOT, ””
• Has to be in CAPITAL letters!!
• Example. Search for a Java engineer not working at Linkedin:
• (Java OR J2EE OR JSP) AND (Engineer OR Architect OR Lead)
NOT LinkedIn
• Sorting your results

39.
The illusion of the perfect story

40.
Jobs

41.
Social Selling Index
• https://www.linkedin.com/sales/ssi

42.
Learn more
http://university.linkedin.com/
Coming up:
Linkedin Students App
https://students.linkedin.com/

43.
Coming up on Linkedin
Linkedin Resume Assistant
- an integration in Word for Office 365
For now only in: Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Singapore, South Africa,
Spain, New Zealand, United, Kingdom, and United States of America

44.
Tips and tricks
• Know your Linkedin strategy –
Why are you on Linkedin?
• Use Linkedin in English to get the
newest features first
• Get an ‘All star’ profile to rank higher
in search results
• Let Linkedin ‘nudge’ you into
optimizing your profile
• Make a compelling headline and
resume
• Make a readable link to your profile
• Include media (prolongs the time
people spends looking at your profile)
• Use the networking platform
for…networking (be active as a
network member)
Share content, write blogs, participate
in discussions in groups etc.
• Network on Linkedin like you would in
real life

45.
Further resources
• The Official Linkedin Blog (UK)
• Donna Serdula (UK)
• Morten Vium (DK)
• Astrid Haug (DK)
• Djøf Linkedin guide (DK)
• Socialsellingcompany.dk (DK)

46.
WWW.CAREERS.AAU.DK